The core value of the development of traditional channel electric business for home building materials

Just after the new year, Su Ning began to go to the electrical restructuring of the Enterprise again, renamed as "Suningyun business." We are in the "from Suningyun to discuss big business without electricity" a article pointed out: This action means that suning to the future development of the electric business, has a more in-depth understanding and a clearer direction.

This change of name actually reflects Su Ning's recognition of the core value of the enterprise in the development of its electric business.

How to grasp the original core value of the enterprise in the development of electric power company is the important content that any traditional enterprise's electric business development must think seriously.

1. Talk about big business without electricity

Suning renamed Suningyun Business, from the name, to really a bit of it, rather like a power company, but its bones, but it is the return to its traditional retail business "shop." Suning changed its name well. Do not care whether or not to change into a cloud, but the motive of renaming is reflected in the traditional enterprises to develop the direction of the electric business.

It is easy for the traditional enterprise to develop into two kinds of traps: one is that the electric business and the traditional businesses are in line with each other, and that the last two pieces are not good; the other is to replace the traditional business with electricity, the result is one night wake up do not know who they are.

We put forward the concept of big business without electricity, is actually in helping to think of the traditional enterprise development results: the traditional enterprise development after the success of the electric business, then what should the enterprise be? Or the original enterprise? Is it a power dealer? Or ....

Su Ning tells us: the development direction of Suning electric business is "shop merchant electricity merchant retail service provider". What is it? Its essence is to strengthen the original core business of the enterprise through the development of electric business. Electric business is not the direction of traditional enterprise development, but the tool of development.

On this basis, we put forward the concept of "big business without electricity". That is, the result of the successful development of the traditional enterprises will return to the core business of the original enterprise. This is the traditional enterprise after the original core value of the return of the enterprise. (Writing here, I suddenly think of another question: what are the direction of the future development of the pure electricity dealers?) What kind of state should their "big business" be? Have time to explore later. ）

The big business does not have the electricity to talk about is the traditional enterprise development electricity trader must stick to own core value.

2. The core value of the traditional channel of home building materials

Home building materials traditional channels of enterprise core value is what? In the planning of the electric business development strategy, traditional enterprises should grasp the core value of their own enterprises, and take the core value as the basis of development, use the opportunity of electric business development as an effective means to enhance the competitiveness of enterprises, and vigorously promote the development of enterprise electric business. Finally, the core value of the enterprise is further consolidated and the competitiveness of enterprises is strengthened.

Adhering to the core value of the enterprise is to fully understand the self, in the development of the electric business firm's development direction, in order to enhance the core competitiveness of enterprises as the goal rather than the development of the electricity business as the goal. The development of such a power supplier will be lasting and effective.

In the long-term development of traditional channels of home building materials, enterprises have a wealth of accumulation, especially for those successful enterprises, they are not only in the scale ahead of competitors, but also in the relationship with merchants and users, has a clear lead in close contact with the opponents, and finally, These companies also have a knowledge system for the market operation of home building materials industry and management team with these core knowledge and experience. This is the home building materials traditional enterprises have the core value, is the core competitiveness of the future development of enterprises. Home building materials traditional channel business development, but also around these core aspects of progress, to plan a truly their own effective electric business strategy.

Next we will briefly analyze the core value of the traditional enterprise of home building materials, and discuss how to plan the enterprise's electric quotient strategy around these core values.

1. Market channels. First of all, home building materials shopping malls channel is the most notable capital of traditional enterprises. The size and quantity of the market may directly define the competitive position of the traditional enterprises. At the beginning of 2012, the industry leading boss Red Star Mei Kai Dragon on the "Hundred Mall" brand positioning, indicating the market channel in the industry competition in the value position.

Although the size of the traditional market channels is very important, but we can not ignore the fact that the traditional enterprises in the market channel homogeneity of the high degree of competition between channels is very fierce. In the post-real estate era, on the one hand, consumer demand is no longer as full as before, on the other hand, enterprises will continue to develop. The future should be said to be fraught with difficulties.

How to get rid of this dilemma? It is possible that the development of electricity dealers is the only solution at present. If the company around this core value to talk about the development of electric business, we will find a bright: electric business development has a clear direction. I have in a traditional business in the general training course, to "plug in the market to store the power of the wings," as the title, said that the mall must change itself to become the development direction of the electric business.

2. Supplier Alliance. Home building materials, traditional channels of the supplier system, is another significant enterprise competitive resources. Because most domestic building materials, traditional channels are used in the form of leasing, so the relationship between the supplier and the traditional channel business, is the landlord and tenant relationship. I have said that the supplier is actually home building materials traditional channels of food and clothing parents, is the traditional home building materials Enterprise's first user.

Therefore, meeting the needs of suppliers is the key to maintaining a long-term stable and progressively growing supplier relationship. Let's take a look at home building materials suppliers in the new situation, what is the key requirements: 1 market demand to provide adequate user resources; 2 The rise of consumer online shopping is forcing suppliers to change the original distribution system to meet the changes in consumer demand. But at present, the majority of people home building materials suppliers do not find a satisfactory solution.

What should companies do if they start with the core value of maintaining a traditional channel supplier relationship? First, as far as possible to overcome the current market weakness caused by the rapid reduction of market user flow, for shopping malls to bring more consumers.

See here, what do you think? Oh。 Of course it's the electric dealer. You see, in order to develop the electric business and in order to maintain the core value of traditional enterprises, there are essential differences. The former is the target of development, the latter is only the means to achieve the goal.

Second, for the enterprise's suppliers to plan and achieve the future development of the distribution system can be adapted. Although only a handful of suppliers are able to recognize this, it is undoubtedly a strong support for maintaining and strengthening supplier relationships if the traditional channel of home building materials is able to take a step ahead of competitors and start planning and practice.

Because in the future competition supplier's distribution system will seriously affect the home building materials traditional enterprise core competitiveness, therefore in the planning supplier Future distribution system, must grasp the present enterprise the current distribution channel the competitive advantage tightly.

3. Consumer relations. The relationship between the consumer and the traditional home building materials channel is very special. Because of the special market channel business model, the consumer of the home decoration channel as a business but in fact is not the direct users of the channel, but the direct users of the market-merchant users. This complex business relationship leads to a subtle and challenging relationship between traditional home building materials channels and consumers.

The relationship between the traditional channel of household building materials and the consumer of home decoration shows the following changes: 1 The consumers ' experience demands more and more because of the online purchasing experience; 2. The demand for decoration products and goods information is realized because of the existence of Internet. The internet has expanded the scope of the relationship between household building materials merchants and consumers, how traditional channels in the new situation to strengthen the overall management of consumer relations is imperative; 3 consumer after-sale measurement installation and maintenance service flow is also included in the scope of consumer relationship management. This is called the "last Kilometer" service; 4 the relationship management of consumers under the new situation needs more effective information means.

The development of the electric business of the traditional enterprise must be based on consolidating and strengthening the core value of the enterprise's consumer relationship to deploy and carry out, and it will be able to strengthen the users ' relationship in the new competitive environment and improve the enterprise's overall competitive advantage while developing the electricity quotient.

4. Industry operation knowledge and experience. Home building materials Traditional enterprises accumulated long-term knowledge and experience of industry operations is also indispensable to the core value of enterprise competition, especially those who carry these operational knowledge and experience of the enterprise core management team.

The development of electric business must also be carried out closely around consolidating and strengthening this core value of enterprises, and should not develop new knowledge and experience independently of the original operation knowledge and experience.

From the perspective of organizational change, consolidating and strengthening business knowledge and experience in new competitive conditions may be the hardest because it may involve changes in the core management team members of the Enterprise, And the need for these Northen battle-hardened core management team members to adapt to the new competitive environment to master new competitive skills. To this enterprise should arouse enough attention.

Some people may ask: is the brand image of the enterprise for many years not the core value? Of course it is. However, we believe that the core value of corporate brand has been broken down by other core values, basically through the other core values mentioned above, such as Enterprise channel size, supplier relationship and consumer relations, etc. to express, so no longer another elaboration.

Above we discuss the core value of the traditional enterprise of home building materials and how the development of the enterprise's electric quotient should be around consolidating and strengthening the core value of the enterprise. Because it is not a system discussion, please do not perfection.

3. Return to the core value of the enterprise

Wordy wrote a lot of, in fact, is a sentence: Around the original core value of traditional enterprises to develop electricity business. Thus, the development of electric business, traditional enterprises are no longer traditional but with the times, the development of electric business will be more smooth.

This is what we want to emphasize: the development of electric business is not the goal, but the tool to achieve the enterprise development goal. The goal of enterprise development is to consolidate and strengthen the core value of enterprises under the new competitive conditions, and to consolidate and strengthen the core competitiveness of enterprises.

This requires home building materials traditional enterprises in the development of electrical business to return to the core value of the enterprise, know who I am, where I want to go. Electrical business development is only to solve the problem.

Again, the development of electricity business is not an end. Enterprises must not develop electricity for the development of electricity business. This is a strategic mistake that many traditional businesses are prone to make.

When the enterprise closely around their core value to develop, and through the development of electric business to continuously strengthen the core competitiveness of enterprises, its electric business strategy is the most suitable for enterprise development, and therefore is the best.

Suning in the development of electricity business 5 years later to return to the "shop", which is the pioneer of blood for the experience, and later the traditional enterprises should carefully think.

We should understand the secret of "big business without electricity" from this angle.

(This article is the original, initial Eric Net, only the representative's personal views.) All rights reserved, reproduced or quoted please indicate the source. ）