The dangerous IT industry under the impact of Internet thinking

On the internet today, the vocabulary of Internet thinking has actually been used rotten, big to three bat, small to sell the small vendors of pancakes, many people like to preach that they are using "internet thinking" to transform the enterprise. For this situation, UC chairman Yu as one of the early internet thinking, he thought that not anyone can fully understand the Internet thinking, Internet thinking has at least 3 great essence: First, focus on user-oriented, rely on product success; second, free value-added; third, rapid iteration.

Internet Thinking impact Tradition: It industry's most dangerous

Yu that the internet thinking can be said to be a hat, who like to put it on their heads, but not necessarily everyone can understand, in the Internet thinking at least three points:

1, focus on user-oriented, rely on product success, in the traditional industry may also be used to distinguish between different groups of people, but the Internet products are free, their price is 0, the Internet products there is no price war space, do products no longer from the needs of the leadership, but from the needs of users, It is possible to reject the demands of leadership to make good products.

2, free value-added, the hardware to close to the cost of price sales, which is the traditional business of revolutionary thinking;

3, the rapid iteration, the product from the definition to the production line of the cycle, if according to the original rhythm certainly no.

This is a commonplace in the eyes of the internet, and it is not easy to understand in traditional industries, Yu revealed that before UC looking for mobile phone manufacturers to do pre-installed, manufacturers only choose not to include any service "stand-alone version" browser, because once the browser has services, users will go to the manufacturer, which is the cost of manufacturers, in the eyes of traditional manufacturers, After the product is sold, the less contact with the user the better, and the Internet company is the opposite.

On the other hand, the traditional industry has been the internet impact has become an indisputable fact, and for whether every industry needs internet thinking, Yu gave a positive answer.

Yu that whether the traditional industry will be eliminated depends on the speed of the industry (Internet) impact, not every industry has lei. The wave small area also has the opportunity to reverse the situation, if the wave if too big is dangerous, it industry's wave will be bigger, including consumer electronics and traditional it.

and whether the traditional enterprises need to change to see the share of Internet business, it is not possible to do everything on the internet, theoretically a restaurant can be free food, rely on advertising to make money, is actually unrealistic, internet thinking does not mean that all things are free, the core is three points: product success, free value-added and rapid iteration, Traditional enterprises should start from the 1th, in the product more than a little effort.

Internet: from top to bottom

"At that time I gave Yu (Vice president of Huawei, chairman of Huawei Terminal Company) The proposal is to separate Internet products and traditional products." "Yu said," such as Huawei's P6, you have to sell online under the line to sell, online can sell 1999, the line may be sold to 2499, and finally killed himself. ”

Huawei recently "Glory" brand as the son of Internet phone brand independent, and Huawei's original terminal business brand separate, also confirmed the Yu.

Yu that the traditional enterprise Internet has two core:

1, the soldiers break through. When the troops were on a massive shift during the war, it was likely that one of the soldiers would have been dragged to death, must be the young and the young, the weapons to them, let them first rushed out, the rest of the elderly and the elderly to keep up, if the front of the rushed not to go out then the whole army are dead, holding together to die together, nothing but speed problem.

2, Top-down. The ability of business leaders to learn is not too bad, the problem of the internet they have to think clearly, but the company's organizational structure is a very large resistance, a person want to understand, not necessarily other people can also want to understand, this test leadership management level, Alibaba many lines of expansion can do well, is because Ma said to the east, No one in the team suspected should be westward, so the resistance is much smaller, the leader said to the west, the following day to discuss why to the West, and so discuss why the West when the fight to the West has ended. The success of the bottom-up transformation in the enterprise is very accidental, can not be in this way to transition, if not the transformation of leaders, the enterprise's resources are no way to guarantee.

Yu said that the mobile Internet faster from the industry into industry, and other industries to produce more intersection, we have a summary of the Internet industry, in fact, the internet thinking is just a rethink of products and services, is an advanced business model, which is the core part of the Internet.