The deal is now nearing its end, as soon as possible with the announcement next week

First, Price: 3.2 billion dollars.

This is Apple's biggest recent acquisition, making a parallel comparison of hardware purchases, what is the equivalent of 3.2 billion dollars? Equivalent to four months ago Nest, equivalent to 1.6 one months ago oculous.

If Apple buys any of the above, I wouldn't be surprised, or even pleasantly surprised, because you can probably guess the future of Apple's new hardware products and services based on acquisitions.

But the acquisition of Beats, it really surprised me, and a bit completely unclear situation.

The view given by Peter Kafka, author of Re/code, does not seem to me to be tenable. Correspond to two reasons:

1.Peter Kafka thinks Apple is buying a group of users willing to pay for high-end headphones + a company that sells $1 billion a year for +beats design and product lines + potential iwatch promotion channels.

"Customers willing to pay for high-end headphones" and "potential iwatch promotion channel" Two, in Apple's own ecosystem, there is no shortage, may play a role in the garden, but not so urgent need. "A company that sells $1 billion a year" does not hold water, because Apple is not short of money. As for the "Beats Design and product line", 3.2 billion dollars, even if the discount is calculated, is it too expensive?

2.Peter Kafka also believes that Apple is more interested in the long-term potential of the Beats Music service.

Beats Music, which was officially online on January 21, is currently subscribed to around 200,000 subscribers, which is only bucket compared to Spotify and Pandora, and it is worth the idea that most subscribers come from Beats Music at &t cooperation.

And don't forget, Apple made its own streaming service ITunes Radio last June, and Apple is no better than Beats Music in terms of the number of libraries, and Apple's own Radio can track all of your Apple equipment's listening record. In order to give users personalized recommendations, this is Beats Music does not have.

And the biggest advantage of Beats Music is that it also uses algorithms and artificially created song ready-made to recommend songs for users who create forms that come from a beats group of senior music experts, and in the first place when users search for a song, the original original version Users can also use the corresponding buttons to view other versions and turn the singing version, but also according to their own mood to search for more detailed functions such as music.

But I suspect that the reason for this is consistent with buying the "design and product line", which is really expensive if you buy it. In the same way, it is too expensive to buy music copyrights.

Apple of course has its own considerations, this is from the current disclosure of information to see, I did not find the point to really convince me. If there is any information I have omitted, I also hope you can say your opinion in the comments.