The designers talk about "flattening."

"Guide" This article is written by EICo Design Creative director Zhang Yi. He discussed the issue of flat design trends from a designer's point of view, and the discussion was meaningful before IOS 7 was officially released. In EICo view, the popularity of flat design Although the time is short, but it is inevitable, for example, because of the diversity of mobile devices, content is the trend of the interface. In the future, the understanding of the concept of interface design will revert to how to understand the function, content and application itself.

"Flat design", at least not a sound beautiful word.

Probably, a few years ago, very few people expected, one day in the future, mobile product interface design, even like apparel, architecture and other traditional areas of design, there has been a large-scale discussion of "fashion trends" phenomenon, and more difficult to imagine is just a forthcoming release of the mobile phone iOS interface design style, Would have sparked speculation and discussion like Milan or Paris Fashion Week.

At present, most of the discussion of the flat interface style, mainly in the interface and icon material, shadow, three-dimensional disappearance and so on. In fact, for the interface design, just as the fresh needs and fatigue of the visual senses are innate, the popularity and change of various visual styles has been ongoing. However, in the past a long time, the style of interface design is in a gradual change, "flat" design is in just a few months in a short period of time quickly popular. In essence, this is not just a visual style change, but a design language and the evolution of the way of thinking.

Because of the rapid growth of information and services provided in mobile phone products, the "Static entry" boundary ⾯ surface form, has not been able to carry so much information needs. Therefore, the interface design needs from the past "static entry" into the "functional content", the content is the interface itself. When the living information content in its most original state became the interface body, and asked for more visual attention, the past pure decorative design began to become the burden of the content interface, the need for a large number of information content to transfer awareness focus, so will inevitably be gradually weakened and stripped, the next generation of Windows UI is a relatively extreme example. Can see the center of the interface design, also return to the information plate, color distribution and dynamic metaphor.

The product interface is also inseparable from the development of the device itself, just as the rapid popularization of widescreen LCD display makes the old web design quickly obsolete. We will all note that in the last two years, on the one hand, mobile device interface resolution soared rapidly, and even quickly left the PC desktop behind, on the other hand, a large number of different sizes and configurations of products listed, and gradually filled the product ecological chain of various vacancies. For the product interface, a large number of different touch screen and resolution products will require more responsive design and development. "Flat" interface style and response design itself has a better fit, so for the current mobile phone product overall ecology, why the present situation, it is self-evident.

(Various sizes and configurations of products appear to fill the gap between different levels, while requiring a higher interface adaptability)

All these reflect our understanding of the concept of interface design now, and will revert to how to understand the functional content and application itself, "flat design" is the most direct manifestation of this rapid evolution ⼀. As designers and creative workers, it is always exciting to explore and challenge new design styles, while also keen to see the changing trends and progress. But whether the "flat" should not be a product interface evaluation criteria, good interaction and easy ⽤, understanding, emotional transmission, operational feedback, graphic metaphor, visual comfort, dynamic performance and sound design, etc., can constitute a good product interface itself, and really affect our aesthetic feelings, and whether the "flat "It doesn't matter much.