The development of interactive technology in the Midwest of America is astonishing

A few months ago, I spoke at an event held at the Minnesota Interactive Marketing Association (MIMA). To be honest, I've never heard of this association before, and I've thought that interactive advertising in Minnesota is not very well developed.

At that time, about 700 interactive advertising experts from the Midwest and elsewhere attended the Mima Annual conference. , they discussed some interesting topics. Although I often attend various seminars, I am still very impressed with the speeches of the seminar.

In his speech, the keynote speaker at the Mima summit and Lee Rainie, head of the Pew Internet American Life Program, introduced his views on interactive advertising. His main point is: Physically, you exist, but spiritually you don't exist. You are wary of everything on the web and feel http://www.aliyun.com/zixun/aggregation/32420.html "> Network information is large.

The founder of 37signals, Jason Fried, discussed the virtual multitasking problem from another perspective, "you get more interesting emails than you attend." His main point is that in order to accomplish a task, people need continuous time. Frequent meetings and interruptions of the process are not conducive to increased efficiency. He suggested that there should be no direct contact between working days and private hours.

The statements made by these two experts are very relevant and relevant. Of course, we want these experts to focus on the interactive business and spend some time focusing on our site. From our surfing habits, it's not a problem. This is a mandatory instruction, we optimize the site to meet the requirements of our users, adapt to our expectations. We have to provide what they want and help them to do some special work to help our business succeed.

Through the network analysis, may cause you to change the data analysis and the investigation question method. Try to make the site design simple, so that people easily find the content needed. If people are concerned but can't find what they need, what happens next time they don't have a mission? Imagine them being distracted by multiple tasks and opening 8 of tabs simultaneously in the browser-what happens when your site appears at the same time as your opponent's site? This requires us to adjust the site to be as simple as possible, easy navigation.

Another assembly that drew my attention was the Forrester Research Conference. More recently, the Forrester Research report says the US interactive advertising market will grow by more than three times times in the next five years, to $61 billion by 2012. Interactive technologies will permeate all media, and the boundaries between traditional and interactive media will be broken. What the market will look like in the next few years is an interesting research topic. At the Mima conference, I took part in several discussions and heard useful ideas about future market developments.

This prompted me to think about the importance of Internet influence. We not only need to study how people change in the site, but also to study the impact of the site after people left. In the past few columns, I have written about making corporate websites learn from comment sites, blogs and other social networking sites. How to adjust these interactive media will make the enterprise differentiation, divided into "own web site Enterprises" and the overall performance of the site to adjust the enterprise.

(Original: November 6, 2007; compiling: Song)