The development of PC-side e-mail market has gradually stabilized

Absrtact: With the maturity and stability of the Internet, the development of PC end e-mail market tends to be steady. The main performance in three aspects: first, high permeability. 2011, the Chinese netizen commonly used network Service e-mail service accounted for 77.9%, second only online chat. Second

With the maturity and stability of the Internet, the development of PC-side e-mail market has gradually stabilized. The main performance in three aspects:

First, high permeability. 2011, the Chinese netizen commonly used network Service e-mail service accounted for 77.9%, second only online chat.

Second, user growth is stable and extends to depth. e-mail development So far, has become one of the most commonly used network applications, e-mail user growth rate is relatively stable, users use behavior to the depth, multi-platform expansion.

Third, e-mail users present multiple accounts overlap features. Comparing 2008-2015 China e-mail user size and e-mail account size can be seen, the number of personal e-mail accounts far higher than the size of personal e-mail users, China e-mail users mailbox accounts with high coincidence rate, in 2011, each user has at least 2 e-mail accounts.

At the end of the development of PC E-mailbox, mobile e-mail began to rise rapidly.

2011, China Mobile End personal e-mail users reached 86 million, accounting for the entire e-mail user 30%, mobile end of personal e-mail users grow fast. According to the analysis forecast, 2012 mobile End personal e-mail user growth rate of 32.6%. In the next few years mobile end of the personal e-mail users will maintain the size of 20% or so high-speed growth. At the same time, mobile end user size in the overall e-mail user size will also continue to increase, is expected in 2015, mobile end of e-mail users in the entire e-mail user size accounted for 63.1%.

Mobile End e-mail with its high growth rate, low permeability characteristics, showing a greater development potential, the future of personal e-mail continued to exert effective breakthrough point.

NetEase e-Mail has been established since 1997, has gained a higher brand recognition and recognition, customer satisfaction is also in the industry leading position. From 2008 to 2012 June, the monthly coverage of NetEase users to achieve rapid growth. At the same time, netease continuous product and function innovation, the introduction of mobile phone number mailbox, focusing on the PC end of the e-mail user experience, to provide users with a more in-depth and more user-friendly mailbox services, so as to enhance user activity, create new opportunities.

NetEase mobile phone number mailbox with mobile phone number as a mailbox account, support the existing mailbox account of the mobile phone number binding, to achieve a mobile phone with a number of function synchronization, to provide mobile phone address book synchronization, SMS reminders, SMS Backup and other personalized functions, to meet the user's convenient, timely, safe, mobile mailbox needs, its main features such as:

1, convenient, to mobile phone number for e-mail address, convenient memory;

2, timeliness, mobile phone number mailbox can realize the timeliness of communication tools timely service, so that important information quickly know, timely feedback, to prevent missing important mail;

3, security, abnormal information in a timely manner, password loss quickly and safely recovered; According to the Iris Consulting Research, 37.9% personal mailbox users will be used to register the e-mail account, mobile phone number binding, can timely receive account information, to ensure that the account more secure;

4, Mobile, when the user e-mail PC is not on the line, can receive e-mail messages anytime, anywhere to remind the message to provide users with a convenient mailbox access, users can choose the PC side, app or WAP terminal and other landing methods to send and receive mail.

Mobile phone number mailbox for the mobile end of the import user scale and effectively enhance the PC end user stickiness active, realize the PC end and mobile end of the information interoperability, complementary, integrated the user's mobile phone and PC end of all kinds of information, information, to help users more convenient to handle a variety of design, office information, Enhance the user experience of using e-mail at the mobile end.