The development trend of E-commerce Business Network Store ...

Suddenly found that http://www.aliyun.com/zixun/aggregation/12536.html "> E-commerce sites in mainland China has become more, especially some Internet stores seem to have sprung up, Perhaps because of the recent attention to this area of relations, because E-commerce Business type of network stores, has been the first choice for many people online entrepreneurship, because this entrepreneurial approach seems to enter the lowest threshold, and the most easy to see the real recovery ...

In mainland China, the past is nothing more than Taobao, excellence Amazon, Dangdang is launched earlier, and the market has a high rate of several large network stores, and this year, the market has joined a number of competitors, which in this year and a string of fast red Jingdong Mall as well as where the most representative of customer prudential products ...

The two internet stores are fast strung up, there are several main reasons, including the use of the power of the Network Alliance, so that more webmaster to help promote through the sharing of interests, and Jingdong Mall is a lot of auction online Consumer-to-consumer professional sellers of the strength of the use of the distribution strategy and flexibility of the flexibility of the slip, To create a website that starts with the smallest scale, play out the big effect of the lever, and where the customer prudential products is the way of its own brand, effective integration of the upstream manufacturers supply chain, will be achieved the lowest cost, two have become an e-commerce industry innovation model ...

In fact, when it comes to e-commerce sites, some textbooks or the average person's awareness of these online stores, always mention the need for a full range of products for users to choose from, the stability of the system must be achieved 7x24 stability, customer attributes and the purchase of records must be properly maintained, classified classification, And through the careful planning of the database to analyze, for special holidays or a specific commodity market can do two times marketing, but also need to properly combine the gold flow trading system and logistics distribution system, so that users both easy and safe payment success, but also quickly received the purchase of goods ... Wait, at most, it's just an extra benefit of using the long tail theory ...

Just, think carefully, these conditions seem to be just basic knowledge of e-commerce, in the face of more and more competitors, every internet store only do one thing, is to quickly establish their own market size, to establish their own brand, It seems to be an extension of web2.0 competition, such as the previous year's premier Amazon's attempt to hit Dangdang and other potential competitors by playing a free shipping strategy. This strategy is a radical extermination practices, for their own profit erosion is not likely to know how much, but can quickly seize the hearts of users, in addition, Taiwan's pchome is launched a 24hr Home delivery services, to seize the hearts of shoppers to be able to immediately get the product of the psychological, but it seems that in addition to continue to strengthen these features and advantages, as if there is no better strategy ...

Of course, because the mainland market is big, and today there is no net purchase experience of netizens are not a few, this may be the new input of the site value, but this does not have much attraction, because the market development to the end is often the big takes all, small site can only rely on the way of guerrilla warfare to dig people corner, Even if the market is booming expansion, in fact, small sites are not easy to share a cup of soup, which can be explained as a kind of market above the M-type development ...

Therefore, if the homogeneity of the product is too high, the competition between the network store only has the financial resources competition, whose marketing funds are sufficient, who has the relatively high opportunity to win, can imagine the more intense competition, then finally can obtain the meager profit, this already is not the ordinary individual entrepreneur can play the game, The internet store for individual entrepreneurs can only be found in the big platforms of these online stores, using the Consumer-to-consumer way ...

So what should happen to these new Internet stores or entrepreneurs who are willing to step in?

In fact, in a book called Micro Trends (or small trends), we can get some inspiration, we should find out their irreplaceable, but for a mainland Chinese online shopping users, I think if Taobao suddenly disappeared, perhaps they will feel unaccustomed, because they may not know where to buy online, But the same truth applies to Jingdong mall or other online stores, users may not have any feelings, these online stores for them is just one more choice, and this more out of the choice is not their hearts think the best, they are willing to buy this online, the answer varies The difference is that Taobao has been branded in the hearts of netizens a position, there is an almost irreplaceable position ...

And according to my observation, to the mainland of the big, if the regional alienation of the cutting, I think it is the first concept to make good use of the different tastes and habits of the people of different regions and provinces, and to build up a good network shop for the people, and to do well in the service in the region. , and let their marketing budget like a small stone fall into the sea generally ...

Moreover, the so-called personalized products, emphasizing that a unique product is almost the best marketing strategy of the age, because in this era when all goods can be produced in large quantities, everyone wants to differentiate themselves, I think this is the most personal entrepreneurs can use, some fresh, or microwave food is also a can pay attention to, Because modern people busy but want to enjoy some different taste of food, if you happen to have a good creative food, at least in the same city can be properly operated ...

As for if you're already an Internet store operator, can learn crazy to sell this kind of e-commerce site, according to statistics, the general network to buy people are selected through a number of comparisons before the selection of the most purchased products and sites, rarely is impulsive shopping behavior, and the concept of crazy selling the full use of the impulse to buy this impulsive shopping psychology, in addition, I think Dangdang before a while to launch the reading channel can also be borrowed, with an interactive library platform, so that other netizens to express their experience and evaluation, and the atmosphere of this environment, but also easy to have a willingness to buy books people have impulsive buying behavior ...

Many of them put forward some of my views on E-commerce network stores, to provide interested in e-commerce development or entrepreneurial people to refer to, of course, also welcome everyone to discuss ...

Extended reading: VC See 5 Core information of the Business-to-consumer

(Text: Stupid77)