The development trend of electronic Business shopping website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

By Hangzhou Multi-Mai Electronic Commerce Co., Ltd. held "2013 Electric business marketing and domain name investment Exchange" Not only invited a lot of domestic and foreign senior domain name investors, but also invited the domestic well-known electric dealers and the industry's high-quality media, a total of 200 supposedly people.

In addition to Baidu Alliance development Department general manager Ma Guolin, Rice folding net founder and CEO Zhang Lianglun did a wonderful dry goods sharing, the Theme Roundtable Forum, field domain name Auction Climax is also a wave of waves.

With the social progress, the rapid development of E-commerce, in the online commodity explosion era, consumer shopping habits gradually from offline entity shopping gradually spread to online shopping. and consumer choice more and more, also gave birth to the electric Business shopping center, how to save time cost to shorten the time to buy goods and how to purchase cost-effective goods at a low price is the main consideration of consumers. E-commerce environment in the direction of the development of the shopping site?

The CEO of the Www.duomai.com CPS Advertising Alliance (Zhou), as moderator, will interview this issue as the theme of the Roundtable forum to interact and explain. Rebate Network (www.51fanli.com) founder and CEO Ge Yongchang, Mushroom Street (www.mogujie.com) founder and CEO Chen, Ctrip Travel Network (www.ctrip.com) Network Marketing Director Wang Weixian, return network (www.fanhuan.com Founder and CEO Chen Fangyi, founder and CEO of Amoy-Www.taofen8.com, Liu, founder and CEO Dong Jianwei, who bought a bargain (www.mgpyh.com), participated in the round-table forum as a guest.

Multi-Mai CPS Advertising Alliance (www.duomai.com) CEO Zhou proposed "for the buyer, the advantage of the shopping site is to improve efficiency, for sellers, as more and more sellers overlap to the same field, the Internet advertising costs will be more and more high, if the seller can put ads accurate to a user group , the conversion rate will increase and the profit will be better. "The operators of the shopping-guide website are full of confidence in the market they face." According to the survey, there are two kinds of experience feedback from front-line users. One is to say "I tend to use the shopping Guide website, because of this I can save some of the energy of picking things up." It's good to have you, it's not a big deal without you, "says one of the third-party institutions. The view of the international outlook is that" the market share of the electric business shopping guide is actually relatively limited ". However, within the electric business sector, there is a new trend in the direction of financing, one of which is that the social electric dealers are sought after. For example, from the mobile end of the social electric business shopping shopping mall to complete the news of the B round of financing, it was last April, received 12 million U.S. dollars of financing, to "save money" as the main shopping guide rebate website meter folding nets, get IDG a round of investment. So, question one: What is the core value of this ever-controversial business model?

Rebate Network (www.51fanli.com) founder and CEO Ge Yongchang that the shopping guide website has the media value, rebate network is also positioned as a shopping guide to the concept of the media portal site.

Ctrip (www.ctrip.com) Network Marketing Director Wang Weixian stand in the perspective of the merchant to see this problem, that the current value of the shopping guide still stay in the channel this aspect, the brand value still need to dig.

And several other guests feel that the shopping guide site is currently through the asymmetric information to create value, follow-up shopping for the development of space is still very large, the value of this industry needs to vigorously develop.

Host Zhou asked, since the mention of the shopping guide has to say rebate site, from its birth to date, its model whether it can get through the debate has been endless. For example, the East elder brother think that rebate site is highway robbery Bandits, first ask the people on the stage of the electrical business bar, this question how do you think? Question two: How to view rebate website?

Ctrip Wang always do not agree with the Beijing East, think this statement is more hasty. He himself or more recognized rebate site as a channel to contribute to the sale of the role of the sales. But at the same time rebate site in the brand value contribution is not big. In particular, and 360 of such navigation sites compared to the Ctrip they brought to the new passenger volume is greater than the rebate site.

Amoy Powder Bar (www.taofen8.com) founder and CEO Liu is not agree, he said from his site's name can be seen, he is not focused on doing rebate, but hope to do E-commerce community shopping site for businesses to provide greater marketing value.

Rebate Network (www.51fanli.com) founder and CEO Ge Yongchang said they as the media, and many businesses have cooperated with a richer marketing model, the integration of their own user resources and advertising to provide customers with comprehensive targeted planning program has been the focus of their cooperation and business, and achieved good results.

About the domestic and foreign electric business Shopping Guide mode, I think this problem for the sea Amoy started the "buy a bargain" founder should be more words. Question three: What is the difference between domestic and foreign electric business Shopping guide mode?

Buying a bargain (www.mgpyh.com) founder and CEO Dong Jianwei that the biggest difference is that the real domestic bargain is not rich enough, and the Commission is very low. Many business brand awareness and reputation has yet to be upgraded. In his mind the sort of the business mall: Amazon, Jingdong, shop 1th, when, the cat. The rest is gone.

Foreign mall for the shopping guide site, there is also a huge temptation point is that commission than the domestic mall a lot higher.

Problem four: In the existing shopping guide market, mobile Shopping guide software is also a minority. Is it the next development area of the electric business shopping guide?

Amoy Powder Bar (www.taofen8.com) founder and CEO Liu said the mobile end of the app application, user feedback has been good, especially the real shot this product on the line since the user response is good. Although the mobile end of the application of the current aggregation flow is very fast, but the strain capacity is poor.

Chen, founder and CEO of Mushroom Street (www.mogujie.com), said his development at the mobile end was a conservative strategy, just a simple translation of a PC-side product. He thinks the mobile end is the real breakout point in 2014 years.

return Net (www.fanhuan.com) founder and CEO Chen Fangyi said mobile end is obviously more excited, one of their app application, the cut-in point is female menstrual similar "Aunt", but compared to "aunt" they have greater ambition to do more women related products and services. The application of the current user development is very rapid, but the profit model is still groping.

Host Zhou: Taobao occupies the largest share in the field of electricity, it is one of the most Open data platform, the largest volume, so shopping site and Taobao cooperation is natural. For example, the model of social electric business Beautiful said, Mushroom Street is to share the women's clothing Taobao started, but too dependent on Taobao, whether has become the bottleneck of the development of electric business Shopping guide? How to break through this bottleneck? Question five: Over-reliance on Taobao, whether has become the bottleneck of the development of electric business Shopping guide? How to break through this bottleneck?

When it comes to bottlenecks, everyone agrees that there is no bottleneck in the shopping guide industry. The biggest problem at the moment is the unity of opinion, and that is the problem of man. All kinds of difficulties will ultimately be solved by the talent.

Mushroom Street Chen has always shared some data: Taobao's income from the previous station to the total income of 90%, but now more than 60% of the income from them and Taobao merchants one-on-one service.

The mentality of the Taobao policy is also very good, that the end is to return to the product sharing itself.