The dilemma of electronic Business in traditional enterprises: change is less than 5% chance of jumping cliff

Yesterday and a friend on the micro-blog to explore the traditional enterprise of the Internet development, and once again to hear that I was excited now I am discouraged: traditional enterprises do not take the Internet development Road is dead! However, the next two words make me chilling: "1, the traditional industry and the internet industry is different, but the way to manage the operation is similar; 2, their website is a career, other people's website is only a job." "--I have only one reply--insiders. My chilling is: the more elite, the harder it becomes!

From the two stories can open our traditional business thinking of the door:

Story 1, a few years ago, a localized home electric business platform when the rise of the time I did rough statistics: 5% rich, 20% to make money, 80% capital preservation. However, a deep study of the 5% who, I can not help but a surprise: these people are destitute of the road to go!

Story 2, has been enthusiastically involved in a traditional Shanghai enterprise Internet transformation, full of hope to carry out a majority of years after the project, in the traditional enterprise invincible some always holding a plan I scoffed excitedly said: "Do not change, we will do so!" I feel like a basin of water splashed under the head, thinking about this a total of millions of of years, have to say a word: destiny.

In fact, today, almost every elite of the traditional industry is a word of love and hate interwoven-the internet. In the traditional field, if there is no information, electronic business changes, want to have an exciting development is nothing but to spell the details, to fight the capital, to fight the scale. Then, when these traditional industry elite see very grassroots of a bunch of entrepreneurs on Taobao on what goods are sold limbo, immediately feeling: must establish the electric business channel! Ten years of desperate data is like this: the success of the electronic business is like jumping cliff, the successful transformation of large enterprises, less than 5% success rate, or even lower!

A serious interpretation of the traditional enterprises in the case of electronic business, we see even the failure of enterprises have also taken the introduction of talent, learning mode of the process, but what is the cause of failure?

I read the stories of the Three Kingdoms, see the current development of the Internet is very similar to the two successful cases: the first story: Liu Bei introduced Fu Longfeng Young (Zhuge Liang and Pang), the achievement of a BR; the second story: Sun Quan accepted Liu Bei's proposal, coordinated against Wei, achieved three points in the world Why are Dong Zhuo and Yuan Shao not yet, and Liu Bei and Sun Quan? Not resources, but a strategy to cope with the changing times.

Liu Bei's success seems to be the result of the introduction of talent, from the management called "employing not suspect, the suspect does not", in fact, this is the enterprise DNA Revolution, not the introduction of talent so simple! The introduction of new talents and new models is by no means the simplest way to appoint a CEO. Change a brother, another day pillow a blow custody you to recall the general manager.

Sun Liulian Wang Wei victory, is not a simple union, otherwise bedfellows, away. This is a deep understanding that is open and cooperative.

Looking back at the traditional business of the electronic business, we must recognize: this is a change, is a new industrial revolution. In this revolution, a small step for a company is far more difficult than a big step in the development of a traditional industry. So I understand the traditional enterprises in the past many classic failure cases:

Case 1: Eunuchs eat an aphrodisiac. Generally the traditional enterprises love to do business as a stall to sell things. Do not know the real electric dealers, know how to use information technology to manage their own enterprises, using the network to disseminate their brand, with social media management enterprise customer relationship. Lack of internal transformation of the enterprise, eat more aphrodisiac, the faster the death.

Case 2: The steps are too big to pull the egg. Obviously is a production enterprise, the market share is general like, did not do the electricity merchant's time profit many, is very moist. Do not know the beginning of a day to do electric business dream, a start to do the electric business platform. If serious reflection, this kind of enterprise should think of a question: Do the electric business for what? Can own resources prop up a great platform dream?

Case 3: The Emperor's New clothes. Many companies forget their DNA and always fantasize about a killer product in their electric business dream. So, to recruit a group of swindlers claiming to be a good tailor, and year to a great developer products. Notice, is this going to be your turn?

We can look at a few more classic success stories:

√ Wal-Mart's success in the United States, the core of information construction, the whole process of electronic management. This tells us: it is very important to practice good skills.

√ Logitech, Motorola, Lego, HTC in China's electric power channel construction, the core point is outsourcing, outsourcing business for Hing Long Xinda, and achieved good sales performance, this story tells us: not from the palace can also be successful. Collaborative development is better than hard work.

√ Alternative electric dealers, the core point: Tell the story than the direct sale of things also works!

Summing up the past, we can sum up the traditional electric business canon:

1, the Electronic Business is a revolution, must from the enterprise's DNA to transform, otherwise than die.

2, decision-making judgment comes from the professional degree, the entrepreneur should have the mentality of zeroing, like Liu Bei to learn to accept.

3, the best shortcut is not detours, so to have a good learning mentality, professional guidance is essential.

4. Step by step, walk a little bit at a time, thinking about doing business with the current business to complement each other.

5, collaboration is the best strategy to deal with enemies, looking for good partners with less effort.