The domestic third party pays the market small speech unceasingly, the giant enclosure upstart enters the Bureau

2014, the domestic third-party payment market has been a continuous smoke, the giant busy horse race enclosure, the upstart constantly into the bureau. In the future, the payment market will play a vigorous war, in five years there will be a new pattern of production.

2014, millions of users to participate in the micro-letter robbery Red envelopes, the four lines of onlookers in the world after the siege of the war and enjoy Ali and Tencent billions of of the taxi subsidy. Third party payment as the core link in the financial chain, the importance of self-evident, for the payment of the market turmoil, the central bank is more than a number of rectification. 2014, the domestic third party payment market smoke constantly, the giant busy horse racing enclosure, the upstart constantly into the bureau. In the future, the payment market will play a vigorous war, in five years there will be a new pattern of production.

First, micro-letter payment: Spring Festival robbery Red Envelopes

The 2013 Spring Festival, micro-letter red envelopes rapidly spread, many ordinary users do not use micro-letter also joined the Red envelope camp. Micro-letter Red envelope is Tencent's product micro-letter launched on January 27, 2014, an application, simple play, function can be achieved to send red envelopes, check and receive records and the present.

According to the network monitoring data show that the 2013 Spring Festival, the number of Alipay red envelopes 1.64 million more than a pen, Tenpay red envelope number of 200,000. The introduction of the micro-letter red envelopes has also greatly stimulated Tencent's share price, making Tencent's market capitalisation soar by about HK $64 billion a day.

The popularity of micro-credit is not only a success of social products, but also the rise of micro-letter payment, micro-letter red envelopes in a few days to allow Tencent to connect millions of bank accounts, but also let users dispel the concern about micro-credit payments. In the case of financial pass behind Alipay, Tencent may be in the mobile payment to achieve "corner overtaking."

Second, mobile payment: Taxi software subsidy war

A quick taxi and a drop-by-taxi price war continued this year. The competition between the two is essentially the competition between Ali and Tencent in mobile payment. Starting from January this year, fast and dripping from each subsidy 10 yuan gradually dropped to 3-5 yuan, and then gradually eliminate the passenger side and the driver side of the subsidy to push the taxi platform.

According to the observation of the Analysys international data show that, as of June this year, a quick taxi to 53.57% of the proportion of domestic taxi app market share first, the drop followed. Fast and drip to scramble for mobile payments have burned 2 billion or 3 billion yuan. As the drop-by-taxi gets 700 million of dollars in financing, the mobile payment market will continue to fight for a price war with plenty of ammunition.

Three or two-D-code payment: suspended by central bank

March 13, 2014, the central bank issued an emergency document "People's Bank of China to pay the settlement division on the suspension of payment of the company's offline barcode (two-dimensional code) payment," The letter of business advice, suspend Alipay, Tencent's virtual credit card products, but also to stop the bar code (two-dimensional code) payment and other face-to-face payment services, and request Alipay, Tenpay will be related to product details, management system, operating procedures and other conditions reported.

There are many risks behind the innovation of the two-dimension code payment; If the mobile payment product cannot guarantee the fund security, the good user experience and the market reaction will be in vain. But the central bank used a moratorium is not to stop, which is back UnionPay, micro-letter and other two-dimensional code to pay "against the wind" a major reason.

Four, fast payment: Four lines down payment treasure fast payment amount

March 22, 2014, ICBC, the Agricultural Bank of China, the Chinese bank, CCB has completed the payment of Alipay fast payment limit. Construction Bank range from the original single pen 50,000 yuan to 5,000 yuan, not more than 50,000 yuan per month. ICBC's quota from the original single pen 50,000 yuan down to 5,000 yuan, the monthly limit from 200,000 yuan to 50,000 yuan. BOC, Agricultural Bank of the amount from the original 50,000 yuan to a single pen 10,000 yuan.

Alipay Fast payment line was cut, which makes the balance treasure, cat, Taobao product purchase became less convenient. The big four lines to Alipay's ban mainly stems from the purchase balance treasure most of the funds from the bank's demand deposits, the balance treasure investment is mostly bank agreement deposits; detailed Chanyu the balance treasure not only eats away the bank's deposit, but also turns the bank demand deposit into the higher cost agreement deposit, the bank needs to provide more income to the user.

V. Third party pays the ticket: 10 companies are punished

In March 2014, the central bank issued a document to 10 Third-party payment companies were punished, including the world, Yeepay payment, accompanying, Fuyou, Cayou, Maritime Finance, Sheng, Czech Republic Suritong, including 8 Third-party payment company receipts business, stop new and develop new businesses. and the UnionPay business and the Guangdong Ka Lian two third party payment organization request self-examination. So far, some of the company's business has not been lifted. And this round UnionPay penalty, mainly is to the third party pays the company business process "the buckle" behavior.

September 10, the central bank issued a payment for the world, Fuyou, Yeepay and the accompanying four third party to pay the punishment opinion of the company, request it to withdraw from some provinces and cities existing receipts business.

According to the network monitoring data show that in the first half of 2014, at least 460,000 POS merchant illegal, close to all the activities of the Merchant's 6%.

The frequent nesting of third party payment agencies and the development of new merchants ' behavior in the disruption of online billing market, but also inevitably affect the interests of banks. In addition to the secrecy that is disclosed in the industry, the third party is responsible for the "cutting" behavior of third-party payment agencies. As payment licences are being issued at a slower pace, the standards will be stricter and the rarity of licences will gradually emerge.

Vi. Payment Agencies: by 10th, the crackdown

April 2014, the CBRC issued the "China Banking Regulatory Commission on strengthening commercial banks and third-party payment agencies to cooperate business Management notice" (CBRC 2014, 10th, referred to as 10th, the customer identity authentication, transaction limits, compensation liability and other aspects have been refined and standardized.

Article 10th requires banks to construct secure network channels, establish security boundaries and prevent cross-border access by third parties. The 10th article also requires customers to authenticate with a Third-party payment agency, and also through the bank's client identity, which means that the bank has the opportunity to pay the shared client resource with a third party. The article 10th also stipulates that banks may impose restrictions on the use and opening of a third party to pay for quick payment.

The CBRC's severe crackdown on third-party payment markets was mainly due to the payment market disorderly elephant is clustered, the third party payment organization frequently sets up the code, the cutting machine affects the bank interest, the third party payment organization and the commercial Bank private access channel, simultaneously the third party payment organization and the bank's cooperation contradiction is escalating, these all causes the Union Cup absolute Clearing center position to weaken gradually , in an awkward position.

Vii. Cross-border payments: Alipay overseas Tax Refund

July 14, 2014, Alipay announced and the world's largest shopping rebate service system "Global Blue" to reach a cooperation, will be in Korea, the United Kingdom, France, Germany, Italy and other countries to launch the payment of Treasure purse rebate business, will also cover Switzerland, the Netherlands, Spain and other country merchants, tax the fastest 10 working days to the account Alipay.

Although some banks also provide overseas tax rebate services, but it is difficult to achieve funds, so the business cycle is longer. For Alipay, once more users use this function, cushion the amount of money will continue to expand, plus Alipay rely on the user's trust to cushion the money, the process of capital recovery will inevitably appear some bad debts, then whether Alipay can withstand a long time would be a problem.

In overseas consumption and payment of foreign exchange issues, due to the high level of financial sensitivity, both domestic and foreign related supervision is very strict. Although Alipay is still faced with many difficulties in overseas tax rebate layout, tax rebate business may also suffer from capital losses, but once successfully opened the market, Alipay can not only break through its own Internet financial development bottlenecks, but also via development of international receipts business, as well as cross-border payment business.

Payment of licences: The fifth instalment is issued to 19 enterprises

July 15, 2014, the central bank issued the fifth batch of Third-party payment licences to 19 enterprises, of which 13 of internet payment, mobile phone payment has 6, bank card receipts Business 6, prepaid cards issued and accepted 3.

The specific list for, Beijing help pay Network Technology Co., Ltd., Beijing Chang Jie Tong Technology Co., Ltd., Beijing, the Payment Technology Co., Ltd., Guangdong Shengdijia Electronic Commerce Co., Ltd., Guangzhou Baoli Bao Technology Co., Ltd, Guangzhou Commercial Network Technology Co., Ltd., Guangzhou Convergence Payment Electronic Technology Co., Ltd., Shenzhen Rui Yin Xin Information Technology Co., Ltd., Shenzhen state-made Payment Technology Co., Ltd., Shenzhen Technology Co., Ltd., Shenzhen Xun Lian Zhi pay Network Co., Ltd., Chongqing Lian-Tong Network Settlement Technology Co., Ltd., Gold Express Network Payment Co., Ltd., Shandong Flying Silver Intelligent Technology Co., Ltd, Shandong Windey Electronic Commerce Co., Ltd., Wuhan, the public Yi Bao Technology Co., Ltd., Beihai Stone Information Technology Co., Ltd., Xi ' an City card limited liability company, a Cartoon Business Services Co., Ltd. Xinjiang.

According to the monitoring data of the network, the central bank issued a total of fifth batch of Third-party payment licences, May 18, 2011 27 units were approved, August 29, 2011 13 units were approved, December 22, 2011 61 units were approved, June 27, 2012 95 units approved; July 15, 2014 19 flats were approved, and the number of licensees will increase to 269 after the issuance of the licences.

Taobao rely on Alipay to pay the security of the transaction function has been the trust of users and businesses, payment license to some extent in improving the trust between the users of the network played a great role. Having a payment licence not only means earning a commission, but also obtaining more payment data, and then conducting a user behavior analysis in order to graft new consumption patterns.

Ix. NFC payments: Apple Pay no-show

IPhone6 was officially on sale on the mainland market on October 17, 2014, but Apple's pay service, known as "Changing our way of payment", was not open to mainland Chinese users in the same period. The IPhone6 feature could be seen as an attempt by Apple to enter the banking business. But that is why this feature has been difficult to develop in China. It is rumored that Apple has frequently made representations with companies such as China UnionPay on this feature landing in mainland China.

According to the network monitoring data show that the current Google, Samsung, Huawei Sony, LG, ZTE, Cool faction, Lenovo and other brands have mobile phone support NFC payment function.

NFC payment has become an important area for many enterprises, and for merchants, mobile payment is an important tool to increase customer consumption, because NFC payment needs hardware devices are not popular, NFC payment is difficult to promote widely.

In addition, UnionPay, operators, third party payments are in the position of the NFC payment layout. But suffers from the application scene lacks, the user quantity is small, the industrial chain benefit allocation and so on many problems, the development is stagnant. With the introduction of Apple Pay, the NFC payment market is expected to be activated.

Ten, Alipay: Ten years Bill release

December 8, 2014, Alipay Ten-year statement in the announcement, mainly by consumption, transfer, repayment, payment, income (balance treasure and other financial benefits), such as the composition of several parts.

According to the monitoring data of the network, the total amount of payment from the ten-year view, Guangdong, Zhejiang, Shanghai, Beijing and Jiangsu Five provinces ranked among the top, accounting for the national proportion of 15.5%, 12.5%, 9.3%, 9% and 8.8% respectively. From the ten-year total expenditure count, Alipay from the establishment of the 10 years since December 8, 2004, the provision of consumer payments, public service payment, transfer, financial management, credit card repayment, international remittances and many other functions, ten years total expenditure of 42.3 billion pens. Among them living expenses, credit card repayment, mobile phone recharge, transfer four convenient payment of the total number of transactions to 6 billion pens.

Alipay Bills highlight the small city phenomenon, and the move to pay the East low west high outside, more let Alipay can use this to maintain and the user's continuous interaction, activating the sleeping user, at the same time embodies Alipay in the network consumption of the weight, but also laid its supremacy in the third party payment, with large data flow and channel sinking to attract more partners.