The electric business War takes place frequently, the consumer has returned to the rationality

Now June has become synonymous with the electric business war, but with the offline entity stores also joined the ranks of the market, this year's pure electric business war seems to usher in a new market inflection point. With the previous pure electric business enterprise a ride dust compared to the United States this year with the line on behalf of the integration of the advantages of the retail enterprises to win the market's high attention and achieved good market performance. Since June 15, a nationwide push to "double return of the net price difference" activity, Gome line under the system ushered in a new market growth period, the line of real store sales increased, to Guangzhou Gome as an example, its offline entity store sales increased 72% year-on-year, while Gome online as of June 18 15 o'clock, Flow change compared to the day before the same period of traffic growth of up to 153%.

In recent years, due to the rise of the network shopping and mobile business platform, China's retail model ushered in a new strategic opportunity for change, the rapid development of online shopping is changing people's traditional shopping habits. In order to continuously enhance the user purchase experience as the core of the online fusion mode is the key force of the whole industry innovation. In this round of market changes, to the United States as the representative of the offline entity stores, online electric business platform of both retail enterprises, no doubt can provide users with a better shopping experience, the biggest winner of the market change.

After a number of times after the baptism of price war, consumers have gradually returned to rationality. The big electric power companies only abandon those fancy "gimmick", bring to the consumer really concessions, can finally win the trust of consumers. Gome as the representative of the line under the online retail enterprises in the platform to build a clear advantage, to provide consumers with a more comprehensive shopping and life experience, to maximize customer satisfaction to meet the needs of the shopping platform.