The electric dealer speeds up each big subdivision area happy Enclosure, the traditional retail enterprise present situation is more not optimistic

The investment and financing boom in the field of electronic commerce continued in 2014. Data from the Clearing Research center showed that, as of March 24 this year, there were 31 reported investment cases in the field of electronic commerce, and the total amount invested in the disclosed cases was about USD 680 million. In 2013, the number of disclosed investments from the electronic commerce sector was 116, and the total amount of investment cases disclosed was about USD 1.36 billion. According to the above figures, in the first three months of this year in the field of electronic commerce has disclosed investment cases, the amount of investment involved has reached 50% of the year.

Behind the hot investment, it is the fact that the electric trader accelerates the enclosure in the major subdivision areas. But while electronic commerce is booming, the traditional retail industry is not very optimistic: "according to the Ministry of Commerce figures, the 2013 national sales of 3,000 retail companies only increased by 0.9% per cent last year." In recent days, sponsored by the China Chain Management Association, "China's chain industry O2O Conference and the 11th session of China's retail industry information Electronic Business Summit", the Ministry of Commerce E-commerce Division Song Minqing Director.

Song Minqing said, the network retail to the user consumption way change, to the consumer market share eats away, has brought the not small impact to the retail trade.

In an interview with the Securities Daily, Du Yan, a Chinese investment consultant and retail industry researcher, expressed a similar view: the traditional retailing industry is currently facing a variety of negative factors, of which the electric business is the most obvious challenge and threat. Commercial real estate rents, labor costs, logistics costs have become the growth burden of enterprises, the development of the electrical business in the short term to the traditional retail industry with a clear impact, leading to the decline of its sales performance, close the store events occur.

In order to seek more profit growth space, many traditional retail enterprises have launched the electric business strategy, or with the electric business giant announced cooperation, this year, including Wangfujing department store, such as a number of listed commercial retail companies, issued announcements announced the hand of the network giants to seek in the O2O chain layout. For this situation, Du Yan, in an interview with the Securities Daily, said the traditional retail enterprise cooperates with the electricity merchant, the line on-line unifies, forms a collection line to buy, the donation, the line takes goods in the whole omni-directional shopping environment and the platform, not only is advantageous to alleviate the traditional retail trade and the electricity merchant's opposition, can also expand their sales range and expand sales channels, the traditional retail industry better understanding and integration into the electrical business provides a better entry point, so that the traditional retail industry with the development of the Times.

However, the transition is difficult to do overnight. Song Minqing that the O2O model to consumers as the center, to meet consumer demand for a full range of consumer, it combined with the online shopping convenient and efficient, complementary advantages, mutual benefit and common win. The development of mobile Internet, mobile payment, large data and these technologies provides the possibility for this model to be realized. However, the advantage of this model is to have physical stores to do support, there are customer resources, brand effects, as well as a large number of supplier resources; Similarly, the disadvantage is also more obvious, such as the lack of efficient, flexible system, extensive management, by the traditional system of bondage more, lack of electrical talent and so

In this regard, Du Yan also believe that the traditional retail enterprises have to change the development, and began to cooperate with the electric business or to carry out their own online e-commerce, the difficulties are mainly embodied in the lack of talent, "especially the complex talent is very little, not only understand e-commerce, but also understand the traditional retail business operators less It leads to the slow development of enterprises ' online electricity business and the difficult process of transition, even making enterprises worse. Should strengthen personnel training, high-paying employment of talent, or take the form of outsourcing, E-commerce plate business to others to operate.