The electric trader ushered in Wal-Mart, Shenzhen City Point website on-line

The news that Wal-Mart will test water in China has been circulating in the retail and e-commerce sectors for a long time, and today, Wal-Mart's Shenzhen Sam Online store has quietly confirmed the rumor that, while still in the beta phase, Wal-Mart's heavyweight role has entered, No doubt for this already in full swing of China's E-commerce market has added accelerant.

In fact, Wal-Mart is the biggest nightmare for Chinese e-commerce companies, both now and in the future. Wal-Mart in the United States 2009 E-commerce revenue is 3.5 billion U.S. dollars, although compared with offline business, the income gap is far, but in the U.S. E-commerce market, Wal-Mart has become the Amazon, after the most influential companies, and the rise of the obvious.

It is reported that Wal-Mart in China's E-commerce business as an independent department in operation, by the Wal-Mart China CFO directly responsible. However, at present, Wal-Mart in China's water test E-commerce will be based in Shenzhen, Sam member stores, Sam member stores for the online business to provide warehousing services, the two sides share the Sam's store warehouse, the scope of services are limited to Shenzhen. At the beginning of the operation, Wal-Mart online business will not soon adopt the United States and third-party distribution, and other forms, but from the Shenzhen Sam member stores by Third-party logistics companies to distribute to users. It has been speculated that in the income settlement the SAM member shop and the online store may be divided into ways.

As of August 5 this year, Wal-Mart has opened 189 stores in 101 cities in 20 provinces in China, but another fact to be reckoned with is that China's retail market is unusually complex, with local leaders in almost every regional market, where they create thresholds in areas such as store locations and local supply chains, Resist new entrants. Moreover, China's vast two or three-line or even 46-tier market makes it difficult for Wal-Mart to rely on ground stores for full coverage, and the role of E-commerce in the Chinese market is to become a Wal-Mart entity store supplement, through the Internet coverage, open up a second battlefield, into these Wal-Mart ground stores can not

As the world's largest retail enterprise, Wal-Mart to enter E-commerce in the field of supply chain has a huge advantage, that is its strong global procurement system, strong supply chain integration and price advantages, not only retail enterprises, but also any e-commerce companies can not exceed the threshold. In China, Wal-Mart's E-commerce strategy has been given more important significance. At present, Wal-Mart Online mall distribution and customer service are outsourced to a third party, and the product price and the real store gap is small. Category related to daily necessities, food and beverage, mother and child supplies, office supplies, style and 3C, and more characteristic of the wine and organic food. For China's E-commerce market, Wal-Mart has begun to test water and layout. If the test in Shenzhen is good, Wal-Mart will soon be in China to layout e-commerce large warehousing and logistics system, rely on E-commerce into the vast Chinese dream land.

Related information

A detailed analysis of relationship between CRM and customer data

Updated: 2014-08-07

For E-commerce CRM, some people think it is just a software system, in fact, it is a customer-oriented business strategy, the core of the strategy is customer information. All the useful information around the customer data is the customer. In short, the ultimate goal of E-commerce CRM is mobile customer data.

The definition of E-commerce in the industry is not very clear. Many of them believe that only the business of E-commerce, the total E-commerce market in China only 30%, the other 70% is business-to-business. Others say &LDQ ...