The electricity merchant enters the village is recently almost all electric business enterprise to consider even implements the matter

Electric business into the village is recently almost all electric business enterprises are considering or even implementation of the matter, Tico 11 back home also did see a lot of electric business type Brush wall ads. There are Jing-dong, Ali, Ali a few months ago to the national part of the county magistrate please go to Hangzhou, a few days ago and made the Zhejiang County Magistrate Congress, a great who potential. Can rural electronic business really so easy?

The electric business enterprise enters the countryside essentially is the city electricity merchant user growth bottleneck already appeared, each big platform new user growth has stalled, therefore we can see this year almost all platform to dig the user to do a lot of work, especially Jingdong and Ali in big data aspect many moves, In succession from the customer demand for the transformation of the electrical business to the initiative to push customer demand for electricity. However, due to the large data platform in the data docking integration, data Model building and other limitations, the current large data on the real contribution of the electric business has not yet begun, so we all look at the vast rural market. But Tico that the electric business enterprise into the countryside is not so easy to shout, want to succeed must breach the following:

1. User shutdown

Although the rural population is numerous, but a large part of the population is not yet been activated by the electricity users, or even net users. Now most of the rural young people go to school to work abroad, adult strong labor field work, leaving only the elderly and children left behind, this part of the user can be truly converted to a small number of electrical business users.

Although many electric business enterprises think that the return of rural migrant workers will bring the concept of electrical business back to take root, and give examples of a large number of rural electric dealers good case. However, we must not treat the case as a trend, the current rural attractiveness of young people are weakening, although there are some return but most will choose to go home in the county near the town of migrant workers. Tico 11 back home, primary school playmates 70% are not in, part of the county and around the city to buy homes.

But we do not have to be too pessimistic, rural users of the price sensitivity is the advantage of the activation of their electricity. The Tico home in the town to find a special electric dealers buy shops, the boss selected inexpensive electrical products for customers to choose, then the Boss will buy a variety of products, only two or three yuan for the purchase fee can be. The Chinese electric Dealer's low price strategy to the rural user has the not small attraction, Tico and the boss has learned that many housewives are accustomed to go to the big supermarket to choose the commodity, then notes the product name choice on-line to buy.

But this is after all the folk own strength to do, its efficiency and quality are much worse, electric business enterprises into the countryside how to use a fast and good way to educate the activation of users is particularly important.

2. Logistics Clearance

Although the rural population is large, but because the population is dispersed to the logistics is a big challenge. The reason why the city logistics develops rapidly in addition to the convenience of urban transportation, the biggest advantage lies in that the city pattern decides that the number of the net buys is more concentrated, the logistics company is suitable to use the operational research method to plan the reasonable route, to minimize the logistics cost.

And the rural market is completely different, more than 1000 of the population of the village Express if you want to go through the more than 10, time consuming power. Even so, before many people online shopping can have a 1-5% every day is good, but this is a lot of freight, if a few villages together delivery, Labor and various logistics expenses are very high. Logistics cost is too high, also lead to the current major logistics companies in rural areas have not realized door-to-door business, most of the choice is sent to the Town Express point, so that users door-to-door pick up goods.

But the problem again, the current rural population time is also extremely valuable. With the development of urban and rural enterprises and agricultural industrialization, many of the rural idle labor has been transformed into rural industrial workers, the land transfer to agricultural enterprises, their own work for enterprises, daily income of 50 or so. If you want to go to the town to take the goods must leave, then the loss may not be less than the purchase discount. So the rural people in the town to pick up a lot of rain can not go to work time period, so that the electronic goods in the timeliness of the user's attractiveness is greatly reduced.

It is a good entry point for electric enterprises if they want to gain some world logistics in the rural market, but their investment can be imagined. Perhaps the negotiations between Ali and the county magistrate will include this part.

3. Move off

Because of the complex operation of traditional PCs, the people in the countryside who have real purchasing power are almost not net users, but the mobile Internet is convenient for the convenience of the middle-aged and almost everyone has a smartphone. The boom in smartphones does provide a prerequisite for electric companies to enter the countryside.

But rural middle-aged people with purchasing power are often not the deep users of mobile Internet, in the countryside can hardly see holding mobile phone to read micro-credit microblogging. Traditional rural community relations, so that people pay more attention to face-to-face communication. Because of this, electric business enterprises in the countryside is difficult to let users have nothing to see information, mobile commerce can not simply copy the past PC model in rural areas.

Therefore, the need for electric business platform based on a large data platform to analyze the behavior of users, as well as predict the user's purchase needs, the user most need to push the goods to the customer, only through the form of active push can arouse the user enough attention in order to form purchasing power.

Therefore, this requires the electric business enterprise to speed up the layout of large data, from data collection point and the model and the layout of targeted goods to accelerate the rural mobile electricity business process.

Electric business enterprise into the countryside should not just stay in the brush wall and slogan, if not over the past Guan, electric business enterprises can not really in the rural market. In this iron elder brother also advise Electric business enterprise, do not be anxious to do basic skills the most important.