The era of large data analysis: platform, live data, cloud

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; From the point of view of time, the real development of the internet is the first "joint", then "mutual", eventually become a "net." In the entire network, people, PCs, or mobile phones and wearable equipment, or a box of drugs, are no longer an information island. Their behavior, will naturally record, in the form of data precipitation on the network platform. Such a large amount of data, any initiative to collect the behavior, it is difficult to imagine its cost.

PC Internet to mobile internet greatly reduces the cost and convenience of real-time interaction. The next development direction is the Internet of things. On the whole, the online boundaries of the network have been growing. Ultimately let anyone, anything, at any time and any place, is always online, real-time interaction. It is clear that this trend is irreversible.

After networking, points and points will remain interactive: buy, search, praise, read, collect ... The more frequently the data flows between points and the wider the degree of data sharing, the greater the value the nodes derive from the network. On the Platform of node aggregation, there is not only interaction between B and C, there is also a lot of interaction between B and B,c and C, for data exchange.

For example, Taobao buyers will decide their own shopping decisions through other buyers ' evaluations. And sellers can also form a business circle, the way of the Federation, sharing data, each other recommend customers. If the platform is unable to provide these depths of data exchange, buyers and sellers can only be closed and isolated linear communication, is not a network structure. So the platform is just a convenience more than the traditional means of communication, and its business behavior is still a traditional enhanced version.

Platform is the first place where the market supply and demand match; At the same time, the platform through the tool design and the mechanism construction, makes the connection easier, makes the interaction more full, causes the product and the service iteration to be quicker; third, the platform provides innovators with "Hydro coal", typically computing power and data value-added services, such as cloud computing, This is the key to making innovators choose where to innovate.

More importantly, in the data age, the platform is no longer just a business to show products, access to traffic, and really become a place for data aggregation. Data aggregation is not only to share, but also not only exchange, but through organic integration, is the data to play 1+1 far more than 2 of the effect.

The most important feature of large data is not the size, but the dead and dead. In the case of enterprises, the data of the dead and right to determine everything, from data management to the use of data. The data must survive and start running through iterations to produce lasting value.

The data we know before is cold, lifeless, and is kept in a cold backup silently waiting for people to take it out, we feel very negative about the data, we need to think about its usefulness before starting to analyze the application. Now that the data age is coming, people are trying to ignite the data to make it hot and give life.

The so-called "live data", is the dynamic data, the flow of data, generated by interaction, due to the interaction, is the natural evolution of data, never stop. The ubiquitous equipment in our lives, including computers, mobile phones, smart appliances, sensors and so on, are always monitoring behavior, real-time data generation, a bit to depict the layout of life under the line. Data is no longer a history textbook, used for retrospectives and rewinding, and today the data map is the portrait of the world. As in the real world, this picture is vivid and delicate, and it changes in real time, and evolves with the world.

The thought of living data revolves around the following questions: How can real-time data analysis help make decisions? When designing a product, how should our interactive interface be designed to generate and update behavioral data in real time? The continuous scrolling of data, can make the interaction between customer and enterprise become more weight, more valuable?

Simply put, the future of all successful Internet products is the standard form of cloud + end. The so-called Cloud + end, refers to the product application interface (that is, the user sees the terminal app) and cloud computing power. The two are yin-yang relations. When the user touches the end, its behavior will produce the data, which is processed and processed by the cloud, and returns to the end, which makes the user experience richer and more exciting. Therefore, the cloud and the end are complementary, and the flow of blood, is living data.