The exclusive sales agreement is publicly available online

Abstract: Recently, only the goods will be an exclusive sales agreement on the Internet is disclosed. The agreement specifies that the supplier shall not have a similar activity on the other third party sites named during the exclusive sale of the goods. Information relating to the agreement is not given

Recently, the only product will be an "exclusive sales agreement" on the internet is disclosed. The agreement specifies that the supplier shall not have a similar activity on the other third party sites named during the exclusive sale of the goods.

The information related to the agreement, only the goods will not be given a reply. A supplier of the only commodities conference told the Daily Economic news reporter that the purpose of the goods meeting was to obtain the lowest price of the same product.

In the opinion of analysts, the agreement mainly limits the supplier to discount and inventory as the symbol of "special sale" sales behavior, indicating that the electric business platform for the dependence of the source is stronger.

Designed to get the lowest selling price

The agreement shows that only products will be required in the agreed promotional time, not to include the 1th shop special selling column, when the outlets, when the end of the goods, where the special sale of goods, Poly-Mei excellent products, such as the electrical supplier, but did not mention the day Cat Mall.

The daily economic news reporter notes that the exposure agreement states that if the supplier is in the exclusive sale period, the third party website has similar sales behavior, the only product will immediately notify the supplier, the supplier should actively resolve and give feedback, but the supplier's handling behavior can not offset its liability for breach of contract.

The agreement also shows that only the goods will be entitled to require the defaulting supplier to pay equivalent to the total amount of the current purchase of 30% as liquidated damages, and can be deducted from the payment.

Since the agreement is a supplemental agreement to the contract of sale of goods, the agreement does not specify the supplier's sales behavior, but rather the "similar behavior". Analysis of the industry, the only product will be the agreement to limit the major suppliers to discount and inventory as a sign of "special sale" sales behavior.

The daily economic news reporter interviewed the only product meeting, but did not receive a response as of press. It is understood that the only product will be for some of the more controllable suppliers to put forward the above agreement. Long-term for the major electric platform to supply shoes package apparel products Industry Personage Chen told reporters, similar exclusive sales agreement before, but only recently was exposed. A supplier said, do not sign will only be withdrawn from the goods will be. More suppliers complained that it was unreasonable and unnecessary.

Another supplier of goods and materials told the Daily economic news reporter, only products will be the purpose of the same product to obtain the lowest price, "in fact, only the goods will be the requirements of the goods are good enough, and then on-line this 5 days, only products will be all on-line product can be higher or even the same price." ”

Difficult to kidnap suppliers

Only the goods will move in the industry, it is the exclusive agreement given by the strong platform. 30% of the penalty is "forced" the meaning of business choice for suppliers and consumers is not fair. But to a certain extent, this just explains the electric business platform to supply a strong dependence.

Not long ago, Dangdang launched a "tail goods sinks" of the special selling mode, was once considered the sword refers to only the goods will, and then more platforms have entered the end of the goods market to "carve up the world." There is a point of view, the only product will be "exclusive sales agreement" may be Dangdang tail goods such as the sale of a certain impact. However, after all, only the volume of the goods will not be large enough, still do not have the monopoly power of the tail goods market, this approach also has a certain risk, or will be forced to go some businesses.

Garment industry independent commentator Magang told the Daily Economic news reporter, only the product will model is not irreplaceable, the follow-up may be gradually "abandoned", and the practice of signing the agreement or will worsen the relationship with the supplier, "the more stringent conditions, the more suppliers to other platforms push." ”

Mr. Chen told reporters that the new trend of the whole industry shows that businesses are considering more platforms to carry out the tail goods clean-up, only the goods will not be able to completely inhibit such trends, "on the one hand, suppliers can contract on one side and only goods, while continuing to sell on other platforms, insist that it is not recognized as its supply, Only goods will also be difficult to get the relevant cooperation agreement; In addition, the merchant can differentiate the products and sell different goods on other platforms. ”

In Mr Chen's view, the only purpose of the goods meeting is to allow suppliers to "control" the prices of the products sold on their platforms.

But magang that it is not feasible to spell prices alone. "The only thing that will be the biggest secret is its supply chain, in the mean of supplier resources." Its platform is very attractive to the supplier for a certain time period, the supplier does it, this is the short-term behavior. ”