The face of Chinese countryside is changing in the tide of online shopping

Abstract: According to Xinhua news agency, Hangzhou, China's rural landscape is changing in the tide of online shopping when E-commerce changes urban people's consumption habits and retail business patterns. Alibaba Group's Ali Research Center recently released the latest "Amoy Bao" research report said

According to the Xinhua news agency, Hangzhou, China's rural landscape is changing in the tide of online shopping when E-commerce changes urban people's consumption habits and retail business patterns. Alibaba Group's Ali Research Center recently released the latest "Amoy Bao" research report that up to the end of 2012 Taobao, cat platform registered in rural areas (including counties) of the number of shops for 1.63 million, of which in the village, the town of Taobao stores reached 595,700, accounting for 36.5%.

To Zhejiang Yiwu Green Rock Liu Cun, such as the representative of the "Amoy Bao", the early years have been because every household open shop and aroused outside concern, accustomed to the "Sunrise, sunset and interest" of people knocking at the keyboard online business.

The report said that at present in China has found 14 large "Amoy Bao", including Shandong Boxing Bay Head Village, Hebei Qinghe East Gao Zhuang, etc., distributed in Zhejiang, Hebei, Jiangsu, Fujian and other places in rural areas.

"The total number of Taobao stores in these 14 villages is over 10,000, with annual sales exceeding 5 billion yuan, with more than 40,000 direct employment," the company said. "said Chen Liang, a senior researcher at Ali Research Center.

According to the report, online shopping has brought the tide of return to the countryside and transformed the rural landscape from all aspects of social life. Take Shandong Boxing Bay Head Village For example, at present the Bay Head village has more than 500 households in Taobao, the day cat and so on platform opens the shop, the annual sales in million yuan above has more than 20. Village Open shop experience inspired young people to return home, but also attracted some from Shaanxi, Jinan, the field of entrepreneurs came here, the local spread of words is, "out of town, better than Taobao." ”

The report that the platform to Taobao and other opportunities for farmers to directly connect the country, the global market, the 2012 Jiangsu Sand Town sales more than 800 million yuan, Yiwu Green rock Liu Bao merchants total sales of more than 1.5 billion yuan.

Some analysts believe that the "Amoy Bao" future development depends on multiple factors, farmers can keep pace with the development of information technology, rural logistics conditions, and so on, will decide to "Amoy Bao" go farther or die.