The face of cloud concept TV foreign brand silence

The upsurge of 3D TV has not receded, the promotion of intelligent TV is in the Ascendant, "Cloud TV" is coming again. From last month to the end of the short half a month, Haier, Hisense, Skyworth, Konka, Changhong, tcl six domestic color TV giants have issued a "cloud TV", the intensity of the past has not seen. In stark contrast to this, Samsung, LG, Panasonic, Sony and other foreign-owned TV giants are not involved in a "cloud."

"New opportunity" of domestic color TV

In Thursday, Changhong published a "cloud-integrated" intelligence strategy in Shenzhen and released a cloud TV. Almost at the same time, Konka jointly launched the Intelligent Cloud TV, TCL in Guangzhou launched four series of super intelligent Cloud TV. Prior to this, Haier, Hisense and Skyworth also released their own "Cloud TV" new products. What is "Cloud TV"? According to TCL Group Vice President, Group of Industrial Research Institute Dean Shaolin introduced, Cloud TV is the application of cloud computing, cloud storage technology, TV products, is a cloud equipment. While cloud computing is a resource delivery and usage model, it is common to say that users do not need to have all the features or content for their own TV, but to get the resources or information they need from the outside world at any time.

If the Internet TV is the first generation, intelligent television is the second generation, then the Cloud TV is the third generation. What's the difference between a cloud TV and a smart TV? Shaolin told reporters that, compared with traditional smart TV, cloud TV will provide users with richer services and content, as well as better interaction and experience. "You can use an image metaphor to explain: Smart TV like the past family standing gas tank, into the super Intelligent Cloud TV era, as we have used the pipeline coal, ready to use." ”

On behalf of China's most powerful color TV 6 color TV giants, without exception to choose "Cloud TV", which in the past is not uncommon. Lin Maoxiang, Chairman of Changhong Multimedia industry Group, believes that "cloud TV" is a big opportunity for Chinese enterprises to give Chinese enterprises the biggest opportunity after the arrival of the intelligent age. "In the supply chain, we and Japan and South Korea enterprises in the same starting line, in the definition of product capabilities, we are at the same starting line." But Chinese companies know their own market best, and the domestic firms dominate. "It is understood that the first half of this year's rapid growth in China's flat-panel TV market negative growth, including Sony, Panasonic, Samsung in all Japan and South Korea color TV giant two-quarter total loss." In the global color TV market a sad-hung situation, "cloud TV" seems to be the domestic color TV companies out of the plight of the hope.

Foreign brand "after knowing"?

However, with the domestic color TV giant "Cloud TV" in stark contrast, Japan and South Korea color TV companies currently have no one involved "cloud." There is analysis that the domestic color TV has been in the "Cloud TV" on the opportunity to obtain. The introduction of smart TV in domestic color television six months later, the Japanese and Korean giants in this year's CES show follow-up, at that time there are analysis that the domestic color TV will be in the smart television to seize the opportunity to defeat the foreign brand.

Google launched the concept of cloud computing, Apple launched the I-cloud cloud business, why foreign brands do not first proposed "cloud" TV? TCL Multimedia executives to reporters that domestic brands are market-driven, in order to rob the market, Nature will continue to introduce new. And foreign brands are resource-driven, new products to consider the global pace.

Some experts believe that the current "cloud concept" of the road, color TV companies do not push "cloud TV" means that technological innovation is slow, so every enterprise has to follow up. Once the industry insiders complained that color TV companies need to constantly create concepts to attract consumers, "if not hype, without the concept of attracting consumers, will be said to play a ' price war '." ”

"' Cloud TV ' is really a trend, but it's too early to promote it to consumers. Jin Rongxia, president of Samsung Electronics China, recently told the media, "What is smart TV, there is no clear definition." "Insiders also believe that foreign television has been able to occupy a global advantage, to a large extent, from its strong technical reserves and the grasp of new technologies." It can be seen that foreign brands do not push "cloud TV", just feel that the time is not ripe.

Cloud TV is a little dizzy.

Many in the industry's view, Cloud TV can be called the upgrade of intelligent television products. From Internet TV to Smart TV, to today's cloud TV, only after more than two years of time. Like smart TVs, this one is also a factory-driven, rather than a market-driven upgrade.

Obviously, compared with the speed of "3 concepts in two years", the development of TV application is obviously not up to speed. More importantly, from internet TV to Smart TV, the consumer experience is not as beautiful as the blueprint that the manufacturer depicts: In addition to the slow speed of the objective, the manipulation of complex difficult to start, the application is not small but not much value ...

TV manufacturers in the mouth so Beautiful "cloud TV" in the eyes of the public is actually more like wearing "gorgeous coat", looking for an updated "gimmick", in the state of the three-network integration process, network resources copyright, network TV Resources are scarce, wireless network popularization and other uncertain factors, "cloud TV" of "cloud" Did not really float up, to the color TV industry and color TV consumption, and did not bring about a transformative touch.

(Responsible editor: Liu Fen)