The fall crisis: Philips is fully "made"?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Now, you buy Philips TV, not Philips "original", but the OEM.

The reason is that this is the world's home appliance industry Rooster-Philips, in fact, has become stripped of the beautiful feathers of the "naked Chicken." Its feathers are now being pulled out more than once, and inserted into the faces of various local-generation factories. Because of the brand management rights of "free to sell", making this once everywhere to display technology, user-friendly foreign brands, now fully into a huge "fall crisis".

A crisis caused by a bulb

Do you think Philips's lamp, can not consume your million kwh of electricity more? Well, you're wrong. Recently, a "global lighting giant Philips boarded the" black list of energy-saving lamps, "The news has recently become a hot topic of the major media. On the "Black list" of Philips Lighting Products is a 5 watt energy-saving lamps, testing results show that its measured power exceeds 6 watts, exceeding the standard up to 22% to 28%. This means that this is called "energy-saving lamp" products, not only not energy saving, but also special power consumption.

Shortly after the announcement, Philips Lighting PR manager Hu Zhenghong said: "Philips Lighting has done internal self-test and inventory, in response to October 2010 before the relevant lot of high power products, has begun to withdraw voluntarily." "But this withdrawal is not a massive recall, but rather a relatively low-key move to" voluntarily withdraw unsold products and replace new goods for consumers. "

"Let's do It Better" or "let's do it more"

I can only use a series of events to summarize my recent dissatisfaction with Philips: "Philips TV Supernatural Platform", "inexplicable automatic power-on Philips 6070 Razor", "energy-saving lamp exceeding 22% to 28%", due to the gradual stripping of business, and the emergence of a variety of quality problems are not poor. In the authoritative data I have found, Philips LCD television This January-May has fallen out of the top 10, ranked 11th, and retail share has dropped to 2.58%.

People do not touch the mind is that clearly a "trustworthy" of the big international brand-Philips, how can appear overnight time, the fall? Even its proud TV screen, now also become the "screen problem" the first complaint, and the image is not clear, black screen and other aspects of the complaints, and even accounted for the total number of Web site survey 17.5%.

What's even more incredible is that Hong Kong, one of Philips's major outsourcing partners, has become the new owner of its television business. The former household appliances industry giants, in the brilliant efforts to fight the territory, incredibly by their own younger brother to take down. What makes the author feel even more amusing is that, in the eyes of Philips, it is "quite reasonable".

Fear is: The crime of labeling, foundry

What is the reason behind the "Philips's deep Quality gate" that has been routed through the Chinese market? The author recently, received a copy from the Beijing Consumer Association published "53 Kinds of energy-saving lamps Comparative test Report" in the case of exceeding the standard, referred to "enterprises for the pursuit of profit deliberately low standard power, or the use of inferior components assembly."

It is clear that Philips is not going to cut corners in order to save money, because in the face of money, they have a better way-stripping, directly give up the unprofitable industry. Since it's not what they volunteered to do, what's hidden behind it? According to the relevant industry insiders believe that today, Philips in the Chinese market, "layers of outsourcing", and ultimately the quality of the "hidden trouble" buried the foreshadowing.

This is not difficult to understand, one side is to "live" orders, the other side is to its "price restrictions" of Philips, live very tired of the generation of factories, can only find ways to solve the cost pressure. In addition, the bad luck is, these factories encountered the recent rise in rare earths prices, the raw materials were raised prices, eventually led to the generation of factories have "behind Jerry." Therefore, "substandard", is accustomed to.

Although Philips is still our favorite brand, the increasing quality problems and complaints seem to reflect more about the reality that Philips is now experiencing. In the face of increasingly fierce Chinese manufacturers in the low price competition, Philips OEM mode in China to go to the "crossroads"!

If you want to reprint the original article, please contact it by the following way, and indicate the science fiction galaxy

qq:102927545 msn:wank1026@hotmail.com