The fan effect gathers the popular network novel to scramble the screen market

Popular network novel adaptation drama "Step By Step", recently, in Hunan TV hit through the drama "Step by Step" so that the network novel and TV screen has "nth intimate contact." Despite rumours that the authorities would rectify the "through play", it failed to stop online fiction from continuing to hit the screen.　　At the same time, the network novel also started through the micro-film, network drama and other forms of full bloom, and further rob the traditional TV market. High data network novel adaptation of the TV screen September 10, the popular network novel adaptation drama "Step by Step," The visit to Hunan TV, that night to create a section of the list of ratings championship. This "through the play" refreshed a number of television records, Baidu Index shows that "step by little" in the broadcast before and after the user's attention quickly soared to more than 1.5 million, doubled 5 times times.　　Before and after the TV show, "The step of the alarming" media attention in the last one months soared more than 15 times times. This is also following the "Gong Heart Jade", another network through the theme of the novel into the screen, and great success. At the same time, also detonated the popular network novel adaptation trend.　　Data show that the network of large production of large literature for example, the first half of this year, film and television game copyright sales show a rapid growth situation, complete sales of 40 pieces, which has or will be adapted into the film and television drama 30. Shanda Literature CEO Hou in micro-blog revealed, "Ghost Blows 2" film adaptation rights have been sold, Chen Kaige latest film "Search" also from the Royal Literature Copyright works "Net Dead". The turnover of these works also presents a trend of rapid rise, the turnover of a single work from tens of thousands of yuan to hundreds of thousands of yuan or even millions of dollars.　　Among them, "Ghost blows 2" and "Dou Breaking the Sky" hit the film adaptation of the record, the famous network novel "Dou Breaking the Sky" has also been dubbed "the most likely to become China's" Harry Potter "title, much market expectations. "Ban" is difficult to seal hot episodes highlighting the "fan effect" although there have been rumors that the relevant departments will be in costume dramas, wear Shaoxing opera issued a "ban" to standardize the "proliferation" of such films and TV works.　　But the popular network novel such as "The step is alarming" and so on, but because of its strong market appeal, still tightly controls the television screen and the audience's eyeball. Hua Ying Sheng, chief executive Zhaoyu to reporters, the popular network novel adaptation TV series is highly praised, is the network novel has accumulated a very high popularity, "fan effect" can make the same name film and television works save a lot of publicity and promotion costs.　　Previously adapted from the grand literature under the "Naked Marriage era," the work of the tea add incense on the amount of clicks on more than 5 million. Another reason lies in the mastery of the subject matter of the script. Zhaoyu analysis, not all network novels can be adapted into film and television works to the screen.　　Comparatively speaking, the urban emotion class, the ancient costume class, the Republic of China type theme network novel is more apt to be accepted by the audience, therefore the chance which is adapted for the movie and television drama will also greatly promote.　　Focus on the adaptation of the drama face "aesthetic fatigue"? ThroughThe drama, the network novel adaptation drama in this year especially appears the blowout condition. Facing one of the same theme TV dramas, will the audience appear aesthetic fatigue? Before the "Gong Heart Jade", "Step by Step" and "New Pearl" has let many viewers of "Qing Palace drama" Big Feeling tired, the controversy is also one after another.　　Many people in the industry doubt, this network novel adaptation trend How long can continue? "Aesthetic fatigue is not yet, the key lies in the quality of film and television drama itself." Zhaoyu does not think that the network novel adaptation drama has arrived at the "Ebb Tide". He analyzed, many viewers feel this year is the network novel adaptation of the Year blowout, in fact, many episodes are not specifically designed to be made in this year. For example, "alarming" began two years ago, the preparation of the last year, finished, this year's release.　　As a film and television company, usually according to the current market conditions, cooperative television channel characteristics and new media factors in these aspects of a comprehensive consideration of the episode launch plan. "For example, this year's ancient costume drama is really very hot, and the grand cooperation of Hunan TV itself is adept at the packaging and launch of the ancient costume drama, coupled with such as" Gong Heart Jade "and" the step of the alarming "network novel in the Network and mobile terminal performance is very eye-catching, so just arrange to　　"Zhaoyu said.　　There are also insiders pointed out that the network novel adaptation plays now indeed exist with the trend, and the audience's aesthetic has begun to fatigue, which will be introduced in the film and television drama ratings on the obvious, the relevant film companies should be able to do.　　Multiple exploration of micro-films or into the next Nuggets dot network novel adaptation drama whether there is aesthetic fatigue is still in dispute, but how to innovate, so that this type of film and television works in a variety of forms to show in front of the audience, has become a focus of many film companies. "How to convert a loyal reader into a loyal audience reflects an effective conversion rate." "Zhaoyu said. Film companies do not have to stare at the TV series on a road, but to start exploring the way and channels of renewal.　　Zhaoyu revealed that the Hua Ying Sheng will begin to operate a series of online literature adaptation of the micro-film works by the end of the year, will be launched through the network, television and many other platforms. "Micro-film is a new model of the combination of network novel and film, and it is also a model with market potential."　　"Zhaoyu analysis, whether in movies or TV dramas, online novels can eventually be successfully adapted and pushed on the screen is still in the minority, because the cost of films, TV dramas, but also need to consider a variety of factors." Micro-movies are different, the cost is small, can effectively adapt the network novel quickly adapted to the micro-script, and in a variety of ways in the micro-film display. "This is more like a model of innovation, you can not worry about the network novel adaptation works will seize the traditional film and television works market."　　"Zhaoyu said. In addition, the massive network literature works also for the micro-film's play provides the huge space, this perhaps is a brand-new industry chain. Commercial newspaper reporter Chen/text beginning girl net/figure share to: