The first day of the creek cloud, hinting

The first day of the creek cloud, hinting. This time of year, we will and send friends together, summing up the past, looking to the industry future. Starting from this year, send the network and send revamping business school will unite the Hundred electric business Big Boss, in the industry development trend, carries on the depth summary and the discussion.

At the scene of the 2013 revamping business School Annual meeting, a total of 60 CEO class CEO students and 20 Electronic business CEO guests conducted a group discussion, the electric business industry's 10 major trends were voted and on-site comments.

Let us and your industry leaders together, aware of intravenous drip, looking to the future, live in the present, grasp the opportunity ...

(Note: The above picture is sent to revamping business School annual meeting Live vote results, more wonderful dry starter app "Electric quotient Essence", Welcome to download)

First, mobile electrical business

Introduction to Trends:

As of November 2013, the number of Chinese Internet users reached 604 million, of which mobile internet users reached 464 million, mobile phone has become the first major internet terminals, China's Internet access to the era of mobile interconnection. 2013 is also a year of mobile internet dash, the vast majority of traditional Internet services have provided the mobile end of the service, shopping payment, watching movies, booking, booking, hotel reservations ... The consumer habits of PC Internet users are becoming more and more mobile, and the crazy rise of mobile electric operators has become inevitable.

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In the 2014, mobile electric operators have become self-evident the biggest trend. Traditional Internet enterprises, PC-electric enterprises have stepped up the layout of mobile internet, micro-trust has already started the prototype of mobile electric business platform, and mobile shopping, mobile payment may soon, gradually replace the PC side of the operation become the mainstream shopping scene. Although the mobile phone has become one of our organs, but how to use the mobile Internet, we need to devote more time to explore. It is also because of groping, the next corner overtaking opportunities, will be born in the mobile electricity business.

Second, the electricity business finance

Introduction to Trends:

From June 13 this year to November 14, the release of the treasure in Ali less than half a year, the sales have been over 100 billion, the number of users more than 30 million. This makes the original silently unknown Tianhong fund instant into domestic fund industry leader. In the shock of the electric circle, but also shook the financial circle again. And just before that, Alibaba, Suning, Beijing-east and other electric giants have launched a supply chain of financial lending services, the major banks have launched a network of electronic business platform and targeted to launch a variety of electronic business management products, traditional insurance investment companies are more and more to test hydro-electric, electricity business finance has become a battleground.

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2013 is the year of Internet finance. 2014, the electricity business finance still is the general trend. More opportunities, more players, more models, 14 electric business finance is bound to become the focus of investors. In order to keep their leading position in the field of electronic business finance, Ali Finance is bound to speed up the steps to create its "platform + financial + data" of the online business empire, and Ali followers, also invariably to the financial layout to upgrade to a strategic level. 2014, we wait and see about this "money" dark war.

Third, mobile payment is one of the mainstream payment methods

Introduction to Trends:

Mobile payments have been groping in the past few years, from mobile phone Alipay to shopping, to utilities, broadband trading fees, and some day-to-day transactions are gradually easy to complete. And 2013, the whole mobile payment is showing the momentum of explosive growth. The introduction of special micro-credit payments, it is possible to completely move the payment from the "Non-mainstream" to the "mainstream" status. Today, the major electric platform through the micro-letter access to support mobile payments, the subway is also the emergence of mobile payment purchase of machine equipment, hardware and software can basically achieve demand.

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For the electric business, the mobile payment has the huge imagination space. The significance of mobile payment not only affects the pattern of large electric power business, but also has a great impact on small and medium sized electric power suppliers. Now there have been a lot of simple reliance on mobile payments such as micro-trust platform, then one-month profit Guiwan tens of thousands of of individual sellers. And 2014, with the advent of the 4G ERA and the continued popularity of smartphones, the wave of mobile payments is coming.

Iv. O2O

Introduction to Trends:

From the O2O idea, to the day cat furniture O2O defeated Double 11, from Su Ning's first O2O shopping festival, to Jingdong 2014O2O strategy, whether it is electrical goods licensing, or electric business platform, all around O2O expand layout. 2013 is also a year of O2O by leaps and bounds, with the improvement of mobile payment, online and offline through, O2O will open up a more huge consumer market.

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Before the O2O, the electricity trader's flow entrance actually is very narrow, but 2013, along with the micro-letter and so on mobile tool's eruption, we suddenly discovered that the electricity merchant has another huge traffic entrance. The whole shopping application scene has also changed, suddenly we feel that the home can do, the car can do, even the community can do water delivery. 2014, with the payment of treasure wallet, micro-credit payment and other mobile payment technology is increasingly mature and perfect, will provide a more reliable O2O mode payment closed-loop. It can be foreseen that 2014,O2O will explode completely!

V. Large data

Introduction to Trends:

2013, whether you realize it or not, big data has come to our side. The electricity business launches the advertisement, the logistics dispatch capacity, the SFC catches the mouse storehouse, the civil aviation saves the cost, the farmer crack Pig cycle, the producer pats the film ... Seemingly unrelated things, behind the big data figure. With the application of the Internet Big data, not only can make more things more efficient, more likely to let more things to connect, produce "wisdom".

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"Big Data" is one of the hottest words in the internet year. But what is the big data? thousand thousand people language. For the electric business industry, the importance of data is beyond doubt, around large data, data warehousing, data security, data mining and analysis has become the future of Electronic Business platform enterprises to win the key and profit focus. And for most brand electric business, how to use large data application, better integration into business analysis is the real focus.

VI. Multi-platform operation

Introduction to Trends:

When Ali through overdraft to create a double 136 billion, when the flow of Taobao became more and more expensive, when more and more small and medium-sized sellers left Ali, when the Beijing-east pop, micro-letter platform, such as multi-channel began to rise, multi-platform operation has become almost 2014 of the main trend of the electricity quotient.

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2013, when brand merchants suddenly found themselves in the "work", the brand fate in their own hands, has become a common aspiration. and the whole network channel, multi-platform combination operation, also will become the brand more healthy development of the only way. No longer "two choose one", in order to achieve greater Chinese electricity market!

Vii. Social Marketing

Introduction to Trends:

Flow and conversion rate is the eternal proposition of electric business enterprise, in the whole network flow cost more and more expensive today, how to obtain the best quality new customers through lower cost, has become the compulsory subject of the electric business enterprise. And the rise of social media, while bringing us new marketing methods, also bring us a lower cost of access to users and establish the opportunity to associate. It can be foreseen that in the flow of more expensive 2014, social marketing will inevitably become one of the mainstream trend of the electricity quotient.

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The social marketing that many people understand is to cultivate large size, and to find large forwarding. But very few people through the social media, attentively first the product completes, the service achieves the ACME. We can only rely on social marketing to put a good product sell, and it is not possible to use social marketing to make a bad thing sell. To restore to the essence, how to use social media, so that you and users have interactive interaction, so that users participate in your products and services to upgrade your build, so that social media called you and users of the bridge, is the electricity business should be the primary consideration of the problem.

VIII. development of electric business service providers

Introduction to Trends:

The gold-digger did not earn money, but he who sold the water was rich. Whether it is from the number of service providers or professional quality, 2013 is a third party service providers of electricity in a year. With the rise of this huge electric business service market, more and more people and money will converge into the electricity business Service market, 2014, we look forward to the sale of the listed companies selling water.

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The future development, the service provider and the brand business are touching each other, because the service provider's ability is more and more strong, has the more and more brand merchant to outsource the service, and service provider may also affect the brand merchant itself the change. As an important part of the electric business ecology, the rise of service providers will have more positive impetus to the development of the whole electric business industry. And for the brand, how to use the external more and more professional service providers to improve their own, how to open the collaboration at the same time, to retain their core competitiveness will become the direction of the study of electrical goods licensing.

Ix. Listing of Ali

Introduction to Trends:

There are "2015" Ali Yahoo agreed to this key node, 2014, Ali listed basically become a certainty of important events. 2013, may be Ali most want to go public one year, from all kinds of investment layout, to the annual performance sprint for all kinds of preparation, and then to the second half of the exchange with the various "love and Hate Feelings", Ali is still. But at some point where the old horse wants to be, someone has not given the old horse an opportunity to "innovate".

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Ali is not so listed is the biggest trend, rather than Ali listed this thing will become a change in the future trend of the electronic business is an important node. Its influence is not only in the present, such as Beijing and east, not only in foreign countries such as Amazon, but also in the future such as Tencent Micro-letter, and more on the whole of China's electricity quotient pattern, and even the world electric business pattern influence. Miss 2013 of Ali, whether can also concentrate on keeping the power of the absolute supremacy of the electric dealer position? 2014, will inevitably become an important year for the change of the electric business structure.

Ten, Ali a single big was broken

Introduction to Trends:

Nearly 50% of the market share of the business-to-consumer;

Nearly 50% of the business-to-business market share;

Nearly 50% of the third party to pay the market share;

95% Consumer-to-consumer market share;

80% of sellers do not earn money;

There is a "electric business empire", called Ali.

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Ali, this is a place where all our electric merchants have a few joys and sorrows. Ali, while creating an independent biosphere, also means the rise of the world outside the ecological circle. Every business model has its own boundaries. Open, competition is not only the spirit of the Internet, but also the essence of market economy. 2014, Ali a single big broken, not only become a good desire of many brands, but also the inevitable law of market development. For all the electric business platforms, for all the vertical electric dealers, for all the mobile dealers, for the O2O market, for all the big and medium brands, 2014, is a single big broken start.

2013, the electric business industry is not calm; 2014, a new wave of waves will hit the future. The people who stand on the top of the wave, who will become the real king?

When we comb the big market again next year, you may be the next legend!

Look forward to 2014, electric businessman, have a dream, take the right path. We walk the same way!

Please pay attention to more electric business dry goods, the first app "Electric Business Essence", Welcome to download

Attached: 2013 sent revamping annual Meeting CEO list (in no order)