The first egg or the chicken four--electric dealer inventory management Those things

Inventory is in addition to sales and Maori http://www.aliyun.com/zixun/aggregation/24095.html "> Retail Enterprises most concerned about the indicators, is often the death of the last straw of the enterprise 2012, every customer because of the backlog of inventory facing a very serious risk of capital chain breakage; inventory turnover, sales, gross profit, capital chain is essentially related, efficient inventory turnover can bring better capital utilization efficiency, also can increase the rate of return on assets.

One of the major advantages of the electricity business is the high product turnover efficiency and the capital use efficiency, especially with the extension of the supply chain and the application of large data, the analysis and marketing can make inventory turnover more efficient on the basis of user's demand and purchase. But inventory management is still the most important for many vertical electric dealers.

About product structure

When it comes to inventory, we must first say the product structure; In accordance with the long tail theory and other marketing concepts, 20% of the product can bring 80% of the sales, the remaining 20% of the product is actually long tail products, product sales are random; so the division of product structure directly affects the proportion of inventory; According to the marketing attributes of the product can be roughly divided into three categories , one is the best-selling goods, this kind of commodity has a more transparent market price and better marketing awareness, but also has a stable market share, any one enterprise is difficult to occupy the monopoly position of the market, so the main role of the product is to bring traffic and users to the site, enhance the brand image of the site; the second category is strategic products, Products that are differentiated from competitors, such products are not necessarily market scarce, may be in different sites are also sold, but due to the specificity of product attributes, such as high-end goods, many enterprises are difficult to achieve sufficient product richness, strong financial strength of enterprises can be earlier layout of such products, Through the user training and transformation of other products to improve the sales of such products, which is also the key to determine the positioning of enterprises; The third category is to be able to bring higher profits to the enterprise products, this part of the product generally lack of market transparency, perhaps the company's own brand or exclusive distribution of products, Main cost or unique personalized factors can attract the inherent consumers of the site, improve the overall margin level of the site;

Inventory is a combination of contradictions

Inventory management is actually based on the product structure and sales, gross margin of multiple balance, that is, product structure for inventory management provides a key direction, sales, margin and determine the proportion of product structure, reverse the role of inventory management;

In the classification of three types of products, high margin products can generally have a relatively sufficient supply assurance and strong substitution, enterprises generally and upstream channels to sign annual procurement plans or direct control of upstream channels to ensure adequate supply of products; but in the early stages of product promotion, The wrong judgment of the market may bring the wrong signal to the enterprise and cause the unreasonable disposition of the stock.

Strategic products are generally based on long-term considerations, not as the focus of inventory management, but it brings to the enterprise inventory pressure is also often the largest, because in the market cultivation process, this kind of products on the one hand to maintain the richness, it is necessary to have sufficient inventory, on the other hand, the market access to a variety of channels leading to product sales lack of stability Often make the product turnover cycle longer, the upstream channel control capacity is limited, in the case of sudden sales growth, the subsequent replenishment cycle is long, it will also affect the actual turnover; therefore, the weighing of such products is often difficult, many enterprises take a relatively radical way, that is, to bear the risk of inventory, to ensure that the richness of such products, resulting in subsequent financial pressure; based on market and data judgments that are not sufficient to make a reasonable estimate of the stock of such products, it is more common to choose between conservative and radical two extreme directions.

The inventory management of best-selling goods, though not as difficult to weigh as strategic products, but it occupies most of the energy of the sales personnel, such products to turnover fast, upstream channel instability as the main characteristics, in order to rationally plan the overall inventory, for the best-selling goods enterprises often on the inventory turnaround time requirements higher, many less than one months, So the company's stock frequency will be more frequent, in the seller's market situation, the upstream channel is actually in the supply chain, that is, through rapid turnover and mass sales to enhance the efficiency of the use of funds, can be understood as we commonly known as small profits but quick turnover, and the decentralization of the channel caused the lack of control of upstream suppliers, The result of not timely procurement is often the product of long-term broken goods, direct impact on sales, so the sale of personnel on the one hand to ensure a reasonable level of inventory and communication upstream channels of product supply, pressure is not small;

Balance of inventory Management

As the saying goes, two evils take its light, the Chinese golden mean in the commercial field of application has a deep attainments, then in the inventory management to take the middle route also has the very deep knowledge; in practical application, the proportion of three kinds of product inventory should first be solved is the problem of demand and sale, gross profit, that is, demand-oriented sales, The margin target determines the structure of the inventory, and when reasonable expectations are made for the market and the annual sales plan, to match the corresponding inventory ratio, operations in accordance with this direction to make the promotion and strategic adjustment to achieve sales, gross margin of the target; the deviation of market judgment should be adjusted by timely adjustment to ensure the balance of various business; To be radical on the basis of rationality, allocate 15% to 20% of additional inventory on top of sales target to meet short-term product demand and supply chain risk; in financial management, there has always been the concept of security inventory, there are many models, based on the season sequence, there are also based on the economic order of the extreme value algorithm, But these models are established in the more mature market model and assumptions, the actual operation of the security inventory is often referred to, or even become a constraint;

In the inventory management, the marketing-oriented principle can be combined in a variety of ways, the minimum purchase volume of the framework Agreement, the establishment of offline distribution channels, the supplier's return mechanism are available, to avoid the form of more than the actual inventory management experience to limit the development of enterprises, in ensuring the entrance of the inventory at the same time, there should be "cut meat" The courage, for unsalable products to have a strong clean-up means, can not simply take the gross margin as the only measure, because at the current stage of industry development, cash flow than profit more critical.