The first love affair of cloud computing and CRM

This topic looks a little beautiful, it seems to be a bit sentimental, but in order to better understand the cloud technology, we use this as a topic, and in detail to explore the CRM and cloud computing is who ancestors who, who made the WHO, such a discussion enough to make us more able to understand the future of the application of both.

CRM, customer relationship management, experienced the 60 's mainframe, the 80 's C/s, today's SaaS, PAAs stage. Currently received more attention to the SaaS phase, the CRM as a kind of IT services, the emergence of CRM, changed the past customer data dispersed, customer management complex and cumbersome situation, but also to enable enterprises to customer data, product information, employee data to achieve a unified. CRM is a method and process to acquire, maintain and increase profitable customers. CRM is not only a new, international leading, customer-centric enterprise management theory, business philosophy and business Operation model, but also a kind of information technology as a means to effectively improve enterprise profitability, customer satisfaction, employee productivity and specific software and implementation methods. Based on the understanding of CRM, we have no reason not to believe that CRM is not popular. In fact, the game is still behind, 2011 is the hottest year of cloud computing, the industry also said that in the future it market who can seize the cloud computing technology change trend, the future must be ears on, the industry has a cloud: the world of cloud computing.

Based on SaaS service model, cloud computing is combined with CRM, so it should be based on cloud computing, and now CRM is really brilliant. But we but from the generation of time to see cloud computing is also the case in recent years, the opposite of the existence of CRM in the market has been a long time, in the technical level has been quite mature, for the entire information process push can be said that you have made a difference.

We're talking about cloud computing at this stage more about landing, and whether or not the success of the landing depends in part on how much maturity the cloud computing technology is now, but what it takes to make business users believe in cloud computing, or see successful cases. At present, the road is also why we dare to say that the implementation of the CRM system, creating the early cloud computing landed, gave the cloud more stable cloud computing fertile ground.

Cloud computing has greatly reduced the use of High-tech knowledge barriers, significantly reduce the hard cost of enterprises, to avoid the increase in enterprise marginal costs caused by the risk of transformation. This is particularly evident in the CRM system. These enterprises initially on the CRM system is not very understanding, also dare not to use, one is the loss of the marketing concept of CRM, the second is the traditional CRM system one-time expenditure of high cost is not every enterprise can bear; But the advent of cloud computing has completely solved these hidden dangers, CRM Cloud service providers break through the traditional CRM product concept, and actively extend to SaaS, online, trusteeship, SNS and other new fields. Online CRM is an online marketing management, sales management and integrated Customer lifecycle management tool tailored for small and medium-sized enterprises based on Internet mode.

The rapid growth of cloud computing CRM application will promote the development of cloud computing industry. This has made CRM the most profitable growth point in the entire cloud computing landscape, and the demand for CRM applications based on cloud computing is growing rapidly, according to data from several market research institutes. Most of the world's CRM service providers have set up online CRM product line, the future years of cloud computing CRM market will exceed 60% annual composite growth rate, it is expected that 2014 cloud computing CRM should replace the traditional CRM model into the industry mainstream.

These can prove that CRM is the driving force on the development path of cloud computing, at least in the corporate sense that cloud computing is reliable. So it seems like we're talking about who makes who, and it's a boring thing, but we are looking at the development of both, we'd better be concerned about the role of CRM, in the CRM accumulation of a good number of enterprises in the road to the cloud easier, so we can find CRM this entry point, to achieve the dream of touching clouds, Cloud computing services can also be used to enhance the confidence of the enterprise.

We're talking about cloud computing at this stage more about landing, and whether or not the success of the landing depends in part on how much maturity the cloud computing technology is now, but what it takes to make business users believe in cloud computing, or see successful cases. At present, the road is also why we dare to say that the implementation of the CRM system, creating the early cloud computing landed, gave the cloud more stable cloud computing fertile ground.

(Responsible editor: Liu Fen)