The first step of the fresh electricity business is to have internet thinking

The internet has such a concept 100 people may have 100 ideas based on the Internet, but not all ideas can withstand the test, the idea of the practice after validation will be reused, more and more successful cases will prove the value of the idea, and then evolve into a theory, this is the internet thinking.

At least at this stage, no matter who is talking about internet thinking, it is more or less about user thinking or a fan economy, which includes three elements such as fan interaction, sense of participation and user experience. Today we're not talking about internet thinking, more about making a possibility, and then exploring how to apply this user mindset in a certain area. Millet and carving the beef brisket and other cases provided the basis, if the millet mobile phone is a technology products can be directly linked to the Internet products, carving ye brisket is only a dish, how to make a dish also have internet nature or Internet, this is the real problem to be explored.

Since I wrote the article on the Fresh electricity merchants, many of the students in the fresh industry have added me to the question of how to be a fresh electricity dealer and the transition. I think for a long time, we generally think that solving problems such as distribution is the key, but from the public point of view, buyers do not know your product situation, do not know what your product features, do not know your product name, and how to buy your products?

This problem goes back to the nature of the product, instead of exploring how to solve the many factors of the fresh electricity business, it is better to start from the fresh products themselves, like carving beef brisket, consider how to let an unrelated product and the Internet to climb the relationship between the Internet, the marketing model and the promotion of the way is no longer a problem.

Fresh product information in public

Speaking of this, the first thought of 2 years ago the media mentioned Ding Lei Pig, the core idea is that every pig and even pork will be affixed to the two-dimensional code, the purchaser scanned two-dimensional code can know the pig's situation, then this pig body meat is certainly healthy. Although the Ding pig has not been put on the market yet, at least it provides a way of thinking that every purchaser is aware of the situation of the goods in order to improve the price of the product in the market, this method can also be extended to the whole farming industry, so that every livestock poultry are their own two-dimensional code.

In fact, product information is in the open, which is especially important today when food safety becomes national challege. It just seems to be a two-dimensional code, but food safety is a major improvement, consumers by scanning two-dimensional code, to understand the culture of goods, processing, sales and other information, more trust in food, but also to prevent other goods malicious investment in the market for the public healthy life to provide protection.

Developing products in a participatory manner

Because the Internet, user participation in product development is simpler, users can join the product design Group, the product of various opinions, the user is involved in the designer, and will be the product of the proponents and buyers, in order to improve the sense of belonging. Here, you may think of millet mobile phone fans involved in product design, yes, this model, then how the model applied to the fresh field?

For example, Internet people now like the public-chip model, so many people can buy a pig or a cow, the more buyers price will be lower, of course, the price is not the main, important is the growth process of all the information disclosed to the customer, so that customers understand the situation of the purchase of goods in real time. If possible, customers can also try to feed the farm, by the way to let customers understand the farm situation, increase the word-of-mouth effect. It was this practice that Yili opened the factory for people to visit last year.

The above ideas can also be used to pasture, so that every cow can open the mirror and give the code, the customer chooses a cow according to the condition of the cow, then the cow milk will first be sold to these customers, the remainder of the batch processing, which follows the preferred choice in sales, similar, pasture beef sales can also be so operated. Enterprises can according to their own situation, select line or offline operation, select the words, the need for a certain technical support, but will save a lot of manpower and material resources, in the long run or online operation more convenient and fast.

Continuation of the above ideas, you have to sell potted plants, the seeds can be planted, according to the idea of the purchaser to plant, the technical conditions allow, or even can be achieved online watering flowers, buyers click on the Internet button can be achieved watering flowers or other operations. Let the customer cultivate their own potted plants, for their plant, the customer will certainly have feelings, as for the purchase has become a matter of course, even if you sell super expensive.

Creating brand and improving commodity value

Do a good job of the above, you can make your product with Internet thinking, then need to build a brand, which is the most important to do products today. In a sense, better brand than good quality is also important, from the customer's point of view, remember that the brand than remember the product is much easier, consumers will be to distinguish between the different products, further said, the brand can represent the quality of products. On the other hand, remember a brand, may also involve the brand culture and brand story, will naturally relate to the brand under the price of products, let a person remember a product of a few brands is not easy, and remember a brand under a number of products is no problem.

Now the internet has become popular, more with the Internet brand, now online brand and offline brand difference has been getting smaller, more and more electricity, people online to buy the chance of even greater than offline. At the same time, people will also search through the network under the brand, offline brands will do the corresponding promotional activities online, and the creation of Internet brands is easier than offline brands. For example, three kinds of squirrel this brand was born to be known to use a very short time, because this brand with Internet genes, Internet brands know how to promote the road, you can create a well-known brand in the short term.

For fresh electricity business, now the electric business platform is to do the local characteristics of the electric business, local specialties can have a number of businesses, how to stand out in the public is the focus. Let consumers quickly remember products, brand this factor should be put in the first place, and the previous article of the fan effect and other factors is to create the means of the brand, several are just complementary: the brand can let users quickly remember the business, user participation in product design so that users have a sense of belonging, in order to improve

Do the above, the rest is marketing ideas. A product with internet thinking is not difficult to do marketing, you can play the event card, you can take the media routes, but also to walk the line of activity, professional network marketing team can plan more marketing programs. Fresh enterprises to do is continuous research and development and innovative products, continuous accumulation of users, and constantly interact with the user, in time, will be able to create a strength of the fresh electricity business.

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