The Flash-purchase website rue la La to attract gilt groupe, the originator of the American Flash purchase

Absrtact: American fashion flash buyer rue la La has hired JPMorgan Chaseco Morgan Chase as a consultant to seek a sale and has attracted gilt groupe, the originator of the US flash purchase. A year after Rue La La was founded, GSI Commerce Inc., an E-commerce service provider,

Rue La La, the US fashion flash buyer, has hired JPMorgan Chase&co Morgan Chase as a consultant to seek a sale, and has attracted gilt groupe, the originator of the US flash purchase.

A year after the establishment of La La Rue, GSI Commerce Inc., an E-commerce service provider, acquired 350 million dollars in 2009. March 2011, ebay Inc. spent $2.4 billion to GSI Commerce Inc and renamed it ebay Enterprise Inc, to GSI Commerce Inc. founder and CEO Michael Rubin's new holding company, Kynetic, sold a stake in La La 70%rue, retaining only a minority shareholder status.

Luxury flash sites, including Rue La La and its biggest competitor, gilt groupe, have risen rapidly in the wake of the recession in 2008, but in recent years, as the market picks up, consumer heat has waned, creating an industry consolidation trend. In January this year, Ideeli, the US fashion flash site, was taken over by Groupon Inc., the world's largest group buying site, with a delivery price of 43 million US dollars less than half the Ideeli total financing amount of $107 million.

At the same time, weak-growth flash-buyers have taken steps to cut operating costs, such as Gilt groupe, who were downsized last week and have hired Goldman Sachs Group Goldman Sachs, the group's vice President Jyothi Rao and chief marketing officer Lizzie Francis, left the company as the key underwriter of the fall IPO. Rue La La has cut more than 10% of its employees in early 2012. Analysts say the decline in the industry has been linked to a decline in the supply of manufacturers to reduce the size of high-quality goods.