The big data buys the electronic commerce Why must do the shopping guide system first

Recently, Yahoo's former president Xie some of the big data thought very agree. I not only hurried to order a large number of books, but also began to recognize the need to grasp E-commerce is the nature of personalized business, to rethink the development path of the electric business. Then realized that a proposition: how E-commerce first good shopping system.

Shopping guide System is actually a collection of large data. Let's share a case here. Fast Carp has an article, two entrepreneurs started with 160,000 U.S. dollars, the current market valuation reached 100 million dollars. The company, named Refinery29, last year http://www.aliyun.com/zixun/aggregation/32902.html "> revenues reached $14 million trillion, which is expected to double this year." Yes, they mainly do the shopping system. Their turning point has been from the mail marketing system, which currently has 1.5 million subscribers subscribing to their emails. As we all know, Ali recently turned Yahoo's mail into a simple, Ali mailbox, I think next they have to do what not to guess. On the basis of the mail marketing system, Refinery29 the website interface and e-commerce channel through, "Guide users to jump from their own website to the sales page of the commodity enterprises, Refinery29 charge 20%-30% of the cost of the merchant." "Here it is important to note that the mail marketing system is a very personalized marketing system, is a shopping guide system to establish a foundation, and whether your business is large or small, you can use this means."

When the mail marketing system is not as good as Amazon, and I really because of Amazon's push to start placing orders, and do not think that this is junk mail. The electric dealer should remember a word: "The data is moved, the logistics is less move". Competition based on large data is the main point of e-commerce competition. The problem is that E-commerce has a natural short board, that can only rely on visual marketing, service marketing and search engine marketing tools, user experience online is not complete. For example, a bottle of wine, users do not drink a mouthful is difficult to produce real sales.

For technical reasons, foreign original bottle of wine can not be arbitrarily turned into small packaging products for offline mail and free experience. Understanding this case, you will find a problem, because the user experience is not integrity, E-commerce current large data marketing is not complete. Solve this problem naturally to the line on the integration of resources, access to all aspects of the large data interface. This is not easy to do. The current online shopping guide system has several forms:

The first is a beautiful representation of the talent of the economic model. But the product is not as smooth as the watercress, the community atmosphere is a difficult problem to build. Watercress as a hidden shopping guide system is potential, but not to do modular. Shopping guide system must be modular, to strengthen a certain aspect of the function and to achieve the ultimate.

The second is Mushroom Street and I check. This is a data guide to a prototype product. Mushroom Street is easy to be blocked by Taobao. Cause you know. But that's also the problem. If the platform is not open, the development of the whole by themselves, this is not the real meaning of the platform. The upgrade of the platform is the openness of the data. This is particularly important for Jingdong mall. I look for the industry to have a lot of dissatisfaction, because the data must be neutral. The future of such a large enterprise Baidu will increasingly recognize the importance of data neutrality, if Baidu does not do so, 360 will be very happy to peaches.

The third type is the service shopping guide. Today saw an article, said the telephone call center did not die, but the development is very good. Believe it or not, I believe it anyway. "Three pairs of shoes," a book, the United States and Czech President Hsieh mentioned the importance of the telephone shopping guide, which is more humane than QQ communication. Tencent will be in the telephone shopping guide on the layout, thereby easing and operators of contradictions?

The fourth kind is the very traditional shopping guide. Master Kang wrote a few words on his bottle of bottled water: He could draw a lottery. This is simple and very effective.

The fifth kind is the app shopping guide. There is an article on the fast carp worth reading. "Stroll South gongs and Drums alley" is Wang Light in August 2012 set up "Ping An Yun" company launched after the stroll series of the first product, in this app, you can see the South Percussion Alley travel strategy recommended, hand-shot, creative shop, popular activities and preferential information. The app Shopping guide will be more and more creative.

The above five kinds of methods are only the initial stage of the specialized shopping system. In particular, it has not formed a large data platform across the line. Yesterday's article mentioned, only can cultivate the brand of electric business platform is valuable. To add today, only a platform with large data integration capabilities can provide effective branding services. In the current market capacity is limited, large data marketing and shopping guide system breakthrough innovation is imperative. But this is not a simple technical route to build a football stadium large data center. But the real insight line on the various data interface, forming a new business model.