The data is coming out! The "Black Friday" of Apple pay

"More than 95% of IPhone6 and iphone6+ users were supposed to pay in ' black Friday ' using the Apple payment system, but they didn't. Five weeks after Apple's revolutionary payment campaign, more than 90% of Apple users have not tried to use the Apple payment system. "The above information comes from pymnts.com

According to a customer survey conducted by InfoScout, the vast majority of potential Apple-paying users have not yet used the payment service for one months.

In "Black Friday" on November 28, 2014, infoscout Company identified 408 members with IPhone6 or 6+, and they accepted the Apple payment system when they shopped at the store that day. So all these people have installed Apple payment systems that should have been used to pay for what they bought.

Only 4.6% have an Apple phone, can enable the Apple payment system, the people who should have used the system to pay for it. InfoScout asked why those with the Apple payment system had not used the system, not those who did not have the payment system installed (about 5% of users would use it to pay if they installed the payment system). Almost One-third (31%) of people do not know that stores accept this form of payment. They clearly did not associate near-field communication (NFC) terminals with wireless signals with the use of Apple payment systems. 25% of people forget that they can use the payment system, and 19% don't have access to their iphone. Among those who have never used Apple to pay, InfoScout found 32% unclear how the payment system was paid, 30% said it was not necessary to use the payment system, and 19% were worried about the security of the payments.

From the front, those who use this payment system really like it. According to InfoScout, more than 50% of the people who use the Apple payment system say it is "magical" and "very good" (two of each 52.6%). Only 3.5 of people found the system ineffective, or even less, and 1.8% said it was difficult to use.

One months later, ITG released its own research data. The data suggest that the Apple payment system pushed 1% of payments in all numbers in November. The most prominent in the use of physical stores is in the Whole Foods supermarket (Whole Foods) and Walgreen Pharmacy (Walgreens).

A back-cover calculation we made in MPD shows that nearly 70% of all consumer spending is related to the use of one Apple product or another Apple product. So the report that Apple is negotiating with high-end retailers about mobile payments does not look that surprising. Anyway, it is related to where their core customers are shopping. Karen Webster, CEO MPD said.

Not only is there a problem with how many users, but to a large extent, how much money these users can spend. And, at first, it was as if Karen Webster was right-Apple's more affluent customer base bought more and bought more from mobile devices than ordinary consumers.

Although only 12% of mobile users said they were comfortable with mobile phones paying more than 250 dollars for purchases, Apple users were three times times more likely to be comfortable with the payments, according to Retale's survey. The same survey found that Apple users were more worried about their phones being stolen than data security. It seems that consumers are most afraid of not touching their phones but data, with TouchID and current tagging payments, and they think they can keep data safe.

Source: Gold Rating Media

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