The network buys into the fashion to face the long-term

Website order is clearly imported Swiss watches, delivered to the "Swiss movement Watch"; in front of the computer waiting for a night "Seconds to kill" the preferential orders, the website said canceled to cancel; in the online buy barbecue, ready to spend, the site is closed ...

The rapid development of e-commerce service industry has brought convenience to consumers, but also faced with good faith consideration. This year's two sessions, the CPPCC members, Suning appliances (002024, shares bar) Chairman Jindong to the General Assembly to submit proposals, proposed the establishment of the network in the field of "good faith mechanism", he said, market economy is the credit economy, credit is the passport of the market economy, the credibility of the problem is the

The network buys into the fashion to face the long-term

November 11, 2011, is the folk "Singles Day", three "11" gathered one day, it is not easy. On this day, Taobao net purchase sales of more than 5.2 billion yuan. For a time, become a hot topic of e-commerce.

March 1, 2012, IDC (Internet data Company) and Alibaba Group Research Center released the "Promotion of the information society process E-commerce and Alibaba business ecology of the socio-economic impact of the White Paper" (hereinafter referred to as "white paper") disclosed, The online shopping turnover of Chinese netizens reached 784.93 billion yuan in 2011, a 66% increase from 2010, far exceeding the real growth rate of China's social consumer retail sales by 11.6% in the same period.

The white paper also shows that as of the end of 2011, China's E-commerce services enterprises have exceeded 150,000. 2011 China's E-commerce services revenue reached 120 billion yuan, is expected to 2015, China's E-commerce service revenue will exceed 1 trillion yuan mark, supporting more than 13 trillion yuan trading scale, China will have the world's largest and most advanced e-commerce services industry.

The rapid development of electronic commerce service industry, economy and even society has a layer of influence, promote the process of information society. Some experts pointed out that China's E-commerce has a short time, belongs to long-term. E-commerce in the change of people's consumption habits, to bring convenience to consumer life, but also a lot of problems related to the integrity and security, such as network fraud, the kind and pictures do not match, fake brand names, failure to perform after-sales service commitments, consumer privacy has been violated and so on.

China Consumer Association Secretary-General Yang Hongzhan that online shopping to expand domestic demand, stimulate the economy plays a great role in promoting, but online shopping is also a new type of consumer business, in the production, development process, it is inevitable that such a problem. If we do not solve these problems well, it will damage the legitimate rights and interests of consumers, and will also affect the healthy development of E-commerce.

Be cautious about shopping at risk

Recently, the Beijing Association of the Joint Prudential Search Network published survey results show that false publicity, after-sales service, fraud, complaints no door to become the four major online shopping problems, seriously affecting the integrity of the online shopping. Kujianhui, Deputy Secretary-General of the Beijing Municipal Association of Consumer Associations, last year, China's online shopping complaints increased 127%.

Consumer organizations warn consumers, online shopping has the risk, shop must be cautious. Through online shopping complaints found that the current E-commerce market access threshold is lower, the transaction has a lot of uncertainty, some businesses "sell" consumer personal information, consumer privacy is difficult to protect, net purchase and payment security is not high, once the quality problems, returns often more difficult.

Group buying is an important means of online shopping, there are many problems. According to the Chinese Consumer newspaper survey, the credibility of the current group of customers to face the problem is one of the main bottlenecks in the purchase of the consumption process, a variety of frauds, because of business or group buying site fraud premeditated, many consumers feel helpless when defending.

Media University graduate student Wang Yu, this January in Welcome to the Internet to buy 4 people a grilled fish coupons, after payment excitedly to greet students to eat grilled fish. But before I leave a day with the store appointment, but was told that "no longer accept the group purchase network," The reason is this group purchase site network management has absconded with money.

The problem of honesty and the protection of consumers ' rights and interests is very prominent in the net purchase in the Chinese consumer newspaper sponsored "efforts to build security Integrity Network Shopping Environment Symposium", China Internet Association executive vice President Gao said, at present, China's Internet is still in the consumer-type internet age, in the future, the Internet will change to production-oriented.

Regulation needs to be preceded by law

At present, more than 30 countries and regions in the world have developed comprehensive e-commerce laws, such as Singapore, the United States, Canada, Korea, Australia and so on. China's e-commerce system construction is relatively lagging behind, market access, service supervision system, credit system, statistical monitoring system, industrial investment and financing mechanism need to be complete.

Yang Hongfung, deputy Director of marketing Department of the State Administration of industry and Commerce, believes that the legal system is incomplete, information asymmetry, moral deficiency and so on is the cause of the credibility of the network market. Only through scientific legislation and laws and regulations at the national level can we guarantee the security of trade and promote the healthy development of E-commerce.

In view of the system construction of electronic commerce, the representatives of the two conferences, members of the bills, proposals are also reflected. Liao Renbin, general manager of the National People's Congress and China Telecom Hunan Company, put forward some suggestions for the development of the net-purchase market: Speeding up the legislation of Internet purchase and establishing the system of protecting the legal system of net purchase. He suggested that the relevant government departments should respond to the problems arising from the online shopping in China and speed up the legislative progress of the "Network Retail Management regulations" and other laws and regulations. Lu Yaping, chairman of the National People's Congress and the Jiangsu Asian Ping Group, said, now the net buys one is lacks the regulation, the second is the legal blank, third is the safeguard rights without the door. Lu Yaping suggested that the relevant laws and regulations should be promulgated to improve the rules of the network market and improve the process of safeguarding rights. To revise the relevant laws of the State to make it more detailed and more applicable to the practical problems in the network age. To fulfill the responsibility of supervision, to ensure business integrity, to establish a fair and impartial network consumption environment. (Our correspondent Liang our correspondent Han Jianfeng)