The founder of Tesla Musk and Lenovo Group chairman Yang had a dialogue

This afternoon, the founder of Tesla Musk and Lenovo Group chairman Yang had a dialogue between the two sides on innovation, business model, leadership and other topics discussed. It is noteworthy that there are many differences between the two sides, such as the marketing model, leadership and channel model. The following is a focus of conversation:

1, innovation is not for subversion.

Musk believes that the scope of innovation is very large, can be a new product, or even make the same product cheaper, this is innovation, the evaluation of whether the standard of innovation is whether it brings benefits.

Yang believes that innovation is everywhere, not only software and hardware, but also applications, even if outsiders seem to "sunset industry" PC, can play out yoga such a new product.

2, about personalization

Musk that customization is not a very advanced concept. For example, changes in car colors and interiors mean a brand new personalized product. In addition, the software will help owners achieve more differentiated or personalized things.

Yang believes that there is no contradiction between personalization and standardization, and the two sides can even achieve harmonious unification.

3, about channel mode

The advent of Tesla is an innovation in the pattern of sales channels for traditional automobiles. Musk that the future will adhere to the way of direct marketing, in addition to the mixed model, that is, direct shop and dealer two models coexist.

Yang believes that there is a positive side to the network direct marketing, such as reducing the cost of channels to improve efficiency. However, Yang stressed that the experience of new products is essential. This is also in line with Lenovo's style. Even if its emerging

4, about pricing principles

It is reported that Tesla's investors gave Musk pressure to sell their products in China. However, musk that the product pricing should be reasonable, unreasonable money can not be collected.

An interesting situation is that foreign-branded sedans are usually priced at home at a higher price than their foreign prices, and China is seen as an important market for their money.

5, about marketing

Musk more rejection of marketing, he said, I do not like the concept of marketing, I think marketing is very strange concept, I do not like this concept, I think marketing is deceptive to buy things the same.

Yuanqing that marketing should be differentiated, such as a fan economy is a special case. A good fan economy and continuous management, you can continue to receive income.

6, for advertising marketing

Yang believes that hard work can be reduced, but there is little investment in internet marketing, such as social media or search.

Musk that the Internet era should pay attention to word-of-mouth publicity.

7, about product design

Yang believes that simplicity is a development direction. For example, Lenovo Smart TV simplifies the remote control to just one button.

8, about leadership

Musk that the CEO must be in front of a major event. It was because of this idea that Musk's desk was set up at random, even on the production line of the workshop.

Yang said he was in the position to seek his administration. It is the CEO who has to do the role of CEO well. No concept of office, not even headquarters concept. From one place to another, from one country to another, it is often a matter of time, but every month one chooses a place to convene a meeting and focus on solving the strategic problem.