The funeral industry also wants to open electricity business, tearing up the grey industry chain

In the Internet economy era, the funeral industry also opened the electricity business. A funeral and burial electric dealer named "The Other Shore" opened in Beijing in 2012. The owner of the shop was originally meant to "let everyone die".

Located in the South Gate of Beijing Jishuitan Hospital, a two-storey building with basement, is the "shore" of the physical store. The shop is decorated with white, simple furnishings, spiral staircase connected to the underground showroom and two-storey office area. The "Other Shore" was described by passers-by as "like a café" in this small street where the funeral supplies store is concentrated.

The store displays the urn, the Ashes diamond, the painting portrait, the sculpture portrait and so on funeral supplies, each commodity has the price tag. A price of 200 yuan of the urn, the reporter in the vicinity of other stores to inquire about the same style price of about 3000 yuan.

"The other side" on the official internet posted almost all the prices of goods, a fine wood urn price of 200 yuan, a set of traditional specifications of five sets of "double paved double cover" shroud 680 yuan ... Partner Bai Jiwei told reporters that in the "Other Shore", the cost of 2380 yuan to complete a decent funeral specifications. Beijing's average funeral spending is between 5000 and 10000 yuan.

Xiaoping, the mainland's famous angel investor, first inspected the store, one of the comments was "too low pricing." But the demand to raise prices by the "Other Shore" refused, partner Xu Yi said: "We do ' the other side ' is to let everyone ' die '." "The end" of the "Other side" still won the "Angel investment".

"Death" is the strange situation in the mainland in recent years. The taboo of death in Chinese traditional culture makes the general people know little about the funeral industry. Industry opacity and channel monopoly, resulting in the recent years in the mainland "sky-high funeral" incident frequency.

Referring to some deceptive practices in the funeral industry, Bai Jiwei For example: "The shopkeeper will ask you how much you want (funeral supplies), whether you say 3,000 or 5,000, he will come up with the same thing." Wang Dan, the founder of "The Other Shore", saw that the owner of the funeral shop had sent the guests away and turned over half the money with the attendant. And the electricity merchant's price is open and transparent, the industry's "gray industry chain" ripped a hole.

Do not rely on "slaughter" to obtain profits, "the other side" will be the profit point on value-added services. Like custom funerals, painting portraits, biographies, psychological intervention, legal advice, these businesses are rarely involved in other funeral shops.

According to Bai Jiwei, the specific business of custom funerals is to hold all kinds of religious funerals, the production of diamond ashes, and can even send ashes into space. Among them, the production of ashes diamond a less than 7000 yuan can be completed. He advocated the funeral rational consumption, "Concise, not extravagant, meaningful."

The word "Other shore" is used to describe the "Transcendence of life and death" in Buddhism. Bai Jiwei hopes one day to help people plan the theme of the funeral can be "like planning a wedding." "That is the true acceptance of death," he said.