The future technology platform for social, mobile, cloud and information aggregation

While these forces are innovative and destructive, together they can transform business and society, break old business models and create new business leaders. Therefore, the aggregation of power is the foundation of the future technology platform.

"In the aggregation of power, information is a situation that provides an enhanced social and mobile experience," said Chris Howard, Gartnerhttp://www.aliyun.com/zixun/aggregation/3886.html ' > Executive Vice President. Mobile devices are platforms that provide effective social networks and new ways of working. Socializing connects people to their work and to each other in a new and unexpected way. The cloud provides information and functionality to users and systems. These converged forces interweave and create a modern, user-driven computing ecosystem. ”

Not long ago, Howard explained, people's most advanced computing experiences were generated at work, and the experience was limited at home. Now, most things are just the opposite. It consumerism is a result of the use of sophisticated equipment, interfaces and applications to minimize the learning curve. With these well-designed devices, people have become the most advanced technology users, and their personal abilities have been expanded. People expect to get the same function in all their roles, and there is no strict distinction between work and work.

Socializing is one of the most compelling examples of how consumerism drives enterprise IT practices. It includes sharing comments, links, and suggested personal activities with friends. Consumer goods suppliers have quickly seen the impact of sharing purchase advice with friends.

Social technology drives and relies on the strength of three other aggregates:

Socializing provides important needs for mobility: one of the main uses of mobile devices is to access social networks, and to achieve greater value in social interaction wherever and whenever they can.

The scale and access of social networking depends on the cloud: social networks benefit from scale, and scale is truly feasible through cloud deployment.

Social support and reliance on deep analysis: social interaction provides a wealth of information about connectivity, preferences, and intentions. As social networks become more powerful, participants need better tools to manage growing interactions, which drives the need for deeper social analysis.

Since the invention of automobiles, mobile computing is driving the biggest changes in people's lifestyles. Large-scale adoption of new infrastructure. It inspires new businesses and poses a threat to the status quo.

Opportunities and risks are high for business. For retailers, the same device that directs customers into a store can also guide customers to their competitors for consumption. For banks, mobile phones are a new type of wallet that makes credit cards obsolete. For sales organizations, mobile computing makes it possible for salespeople to communicate with customers on the spot. For medical workers, it is necessary to continuously monitor the patient's vital signs and behaviors, which can improve the effectiveness and efficiency of the treatment. In short, every industry is affected.

However, mobile phones are not an isolated phenomenon. People interact with multiple screens that work together at the same time. The sensor data significantly improves the experience and integrates the virtual and the real world in a situational way. Gathering information in this immersive world will be invaluable and ultimately will form a lasting relationship between users and cloud-based ecosystems.

Cloud computing sticks together all the power of aggregation. Whatever computing resources are required, it can be delivered and can carry out activities beyond this delivery. Without cloud computing, social interaction would not be possible on a large scale, and mobile access would not be connected to a variety of data and functions, and information would remain within the system.

The cloud computing model is what Gartner refers to as the "global class" phenomenon, which focuses on connecting results across the globe rather than technology, and the result is centered around an enterprise's internal strategy. In a global computing world, everything turns to consumer culture and computational externalities.

Mobile independent software vendors that use cloud services have more access to information and process choices than ever before. Crowdsourcing can be done through the mobile community because the cloud makes them all exist in the same "workspace" rather than being isolated in an enterprise or a single PC environment. The cloud is a kind of ecological system which has many kinds of data forms, such as structure and unstructured. Data is available through cloud services, using mobile terminals to collect from cloud based communities, all of which are consistent across all global environments.

Information is not stored in a particular place. Instead, it can be stored anywhere. For years, technologists have discussed the ubiquity of information but not realizing how to make the most of it. Today, social, mobile, and cloud can allow anyone to access, share and consume information anytime, anywhere. At a specific point in time, understanding how to capture the ubiquitous power of information and utilize smaller devices that can be applied to companies, products, and customers is critical to mastering new opportunities and avoiding risk.

Developing innovation through information enables organizations to respond to changes in the environment, customers, employees, or products. It enables companies to outperform competitors in terms of operations or performance. Whether a business succeeds or fails depends on how it responds to trends such as social media, cloud computing, or mobility.

"The almost ubiquitous combination of mobile, connectivity, industrial computing services and information access narrows the gap between ideas and action," says Howard. To take advantage of this convergence of forces and respond effectively, organizations must face the challenge of modernizing their systems, skills and ideas. Organizations that ignore power aggregation will be replaced by companies that quickly embrace opportunities-a pace that is accelerating. ”

(Responsible editor: Lu Guang)