The future trend of the three major electric dealers

Nowadays, the domestic e-commerce development is very fast, price war, financing war, Brand war, war and war alarming. The size of online shopping users has been expanding, although already has a wealth of operational experience of the electric business platform, but also make every effort to improve the user experience, through prices, services and other factors to enhance the number of active users, and even the electric business giants are marching into new areas, such as the recent day Jingdong Mall to join the pharmaceutical industry, such as the adoption of And the traditional manufacturing enterprises have to seize the share, layout to solve the long-term business prospects. China's E-commerce developed 11 , the future development will appear in the following three major trends.

I. Mobile e-commerce

In recent years, China Mobile Internet Investment Market is active, investors are bullish on mobile Internet development opportunities. The mobile internet is bringing about the change of business model and the restructuring of industrial chain, and the business model of integrating online virtual economy with offline entity economy will brew huge industry opportunity.

The rapid development of mobile e-commerce must be based on the maturity of enterprise application. In the business scope of mobile e-business, there are many types of business that can make enterprise users get a lot of help in income and productivity. The rapid development of enterprise application will become one of the most important forces to promote mobile e-business.

Whether it is the Internet enterprises or traditional enterprises, in the process of development need to constantly update their own E-commerce development model. After fully understanding the advantages and disadvantages of the existing e-commerce cash flow, logistics and information flow, it is possible to exploit the technology advantage of mobile electronic commerce to develop a market.

Second, social E-commerce

In Renren, happy net and other social networking sites under the impetus of SNS such as springing up rapid appearance, but did not achieve the desired development effect. Social networking sites between the content of the same, the form of a single and lack of innovation, leading to the lack of new users, the old user stickiness loss, so that SNS began to face the survival test. From the difficult situation of SNS in China, the SNS in the future needs to be integrated into the new concept to save its business model.

And the introduction of market heat and the higher the demand for capital E-commerce, SNS will be established, such as network shopping malls and other models to derive a new way of profit. From the situation of the whole market, the booming e-commerce will continue to integrate other applications of the Internet, improve its own operating mode, become the standard model of E-commerce enterprises.

First of all, the SNS aggregation huge user, and the user exists some kind of confidence relation, through the confidence degree high word-of-mouth propaganda, can effectively alleviate the electronic commerce market trustworthiness crisis the present situation.

Secondly, SNS can be used as a way to promote e-commerce, establish brand influence. At this stage, China's e-commerce market, especially for some of the emerging vertical E-commerce Enterprises, group purchase sites, in addition to product category and service quality competition, marketing, the battle is chaotic and complex. SNS Social attribute will highlight the marketing value of E-commerce.

Thirdly, the wave of the financing wave of e-business enterprise is approaching a wave, and the new E-business enterprises need to introduce the concept of the capital market in the process of financing.

Third, O2O and other new models of electrical business

In the recent year, group buying mode has been a red-ink domestic e-commerce industry, and attracted a number of large amounts of venture capital. From thousand Regiment to Hundred regiment, again to five Regiment's industry competition conformity completes, China's group buying mode and O2O commerce will appear many listed companies. Kai-Fu Lee once pointed out: "If you do not know O2O at least know how to buy, but group buying is only the tip of the iceberg, but the first step." ”

The so-called O2O business model, that is, online to offline, refers to online marketing online purchase driven offline operation and offline consumption. From line to line, let the wider physical stores share the surging flow of the line, while allowing online customers to enjoy offline goods and services at a more affordable price. O2O is a successful e-business model, such as business-to-business and Business-to-consumer, the first business model that integrates online virtual economy and offline entity store operation is the inevitable result of mobile internet technology spreading to People's daily life.