The Gospel of online shoppers is again coming

Absrtact: The Gospel of online shoppers is coming again. The State Administration of Industry and Commerce recently issued a circular requiring all parts of the business sector to check the implementation of the new "Consumer Protection Law" (hereinafter called the new "law") 7th no reason to return the provisions of the situation, including

The Gospel of online shoppers is coming again. The State Administration of Industry and Commerce recently issued a circular requiring all parts of the business sector to check the implementation of the new "Consumer Protection Law" (hereinafter referred to as the new "Elimination Law") "7th, no reason to return" provisions, including the inspection of the Electronic Business Enterprise labeling does not apply for unjustified return of goods.

The new "elimination law" four months since the implementation of the consumer network to buy "regret right" frequently encountered in the reality of "landing difficult." In order to further implement the new "elimination Law" Implementation, the future, the legal level should be promulgated the relevant rules and supporting measures, the regulatory authorities strictly enforce the law to ensure that the electric business enterprises dare not refuse to return, which is the key to the right to regret the purchase of online consumers.

It is difficult to implement the right of "online shopping regret"

State Administration of industry and Commerce Consumer Protection Bureau official website shows: Since the implementation of the new "elimination Law", from Beijing, Shanghai, Nanjing, Hangzhou, Guangzhou and other electric platform more concentrated in the 12315 center of the city to accept the network shopping demand, five cities to accept consumer network shopping appeal 27,000, direct and new "elimination Law" Related complaints 1380, involving "7th no reason to return" 741 complaints, accounting for the new "elimination Law" related to 53.69% complaints. In the past four months, the electrical business "seven days no reason to return" has become a decoration. Calls for more supervision and protection of the right to redeem the online purchase of regret has been rising.

July, the State administration of Industry and Commerce, China Consumer Association interviewed Alibaba Group (Taobao, Day cat), Suning easy to buy, Jingdong Mall, No. 1th Shop, Dangdang, Cofco I buy nets, where the customer-prudential products, Amazon, only goods will, poly-United States excellent products, such as the top ten major electric business enterprises, the request for its self-examination in 30th, serious Implementation of the "7th no reason to return" provisions.

From the interview with the Electric Business enterprise has over the month, "7th no reason to return" rectification of the situation to be accepted. The State Administration of Industry and Commerce issued a notice, asked all over the business sector to implement the "7th no reason returns" provisions to carry out inspection. Among them, the key to check the Electronic Business enterprise labeling does not apply for no reason to return the provisions of the goods, the purchase process of "one-to-one" confirmation, because consumers take apart the packaging inspection of goods by the Merchant refused to return for no reason and so on.

It is difficult to enlarge the scope of refusal to return

At present, "7th no reason to return" difficult to implement has become a consumer complaint hot, the reason is complex. On the one hand, there are loopholes in the legal level norms, the Parties to the specific implementation of the process of disagreement, the implementation of the situation there are "Jerry" problem;

There is a dispute between consumers and operators on the understanding of the new law of elimination. The electricity dealer uses the unfair form clause, arbitrarily expand the provisions of the exclusion clause, in addition to the new "law" provisions of the four categories of goods should not be returned, the use of the new "law" in the expression of the net purchase goods "operators and consumers have agreed to deal with" provisions, to develop a set of their own standards. Compared with the types of goods listed in the new law of elimination, it is obviously more broad.

A number of electrical dealers on the "7th no reason to return" set up numerous obstacles. First, the not applicable "no reason to return" merchandise is not marked, the consumer requests the return only then informs; second, will "the commodity intact" equates with "does not affect two times the sale", the return standard is strict, causes the consumer returns the processing cycle to be long, the efficiency is low, returns the dispute to be many; third, agreed "Seven Days no reason returns" but to Depreciation fee ". Under the new law of elimination, "depreciation fee" has no basis. Many businesses "depreciation fees" through the product page "deep link" way to inform, but not in the consumer purchase process.

It is noteworthy that the electrical business enterprises in the implementation of "7th no reason to return" There are many difficulties. On the one hand, due to the large number of settled businesses, Third-party platform to the business whether to fulfill the obligation of no reason to return the responsibility not to manage; On the other hand, some consumers or competitors have malicious returns, resulting in corporate losses. Only vice president of the Jialibing said that 7th no reason to return the new rules to bring trouble to the electricity business, some consumers will be purchased from the only product of the genuine switch for simulation. Yousei, vice president of Alibaba, said, food, medicine, personal clothing included in the 7th does not apply for a return range of goods, mainly to take into account the safety and health factors, with investment, collection value of goods, return goods after the authenticity of commodity identification difficult, the cat temporarily does not support the 7th no reason returns

The relevant rules of the new elimination law should be promulgated as soon as possible

"7th no reason to return" difficult to implement, so that the right to buy online regret almost became dead. In the future, the consumer's right to buy regret is fully protected: on the one hand, we need to improve and refine the relevant laws and regulations to make it more operational; On the other hand, the relevant departments should strengthen supervision, consumers to improve awareness of rights protection, business self-discipline to cooperate with each other in order to reduce violations of

The new "Elimination Law" Implementation time is still short, the relevant departments should be based on the implementation of the law to improve the corresponding rules. For example, the current "unfavorable return" of the online shopping products more refined, "no reason to return" process should not allow consumers to issue quality reports. More importantly, the future should be introduced such as "infringement of consumer rights and punishment measures" and other laws and regulations.

China Consumer Association Under-Secretary-General Dong that the new "elimination Law" in "operators and consumers have agreed, in accordance with the agreement" this clause, for the electrical business to retain the right to set the limit of goods. In the future, the relevant laws should be clear, the operator set up a restricted commodity, must explain the nature of the goods should not be returned by the reasons; the goods should be marked to the specific goods, can not be referred to a particular category;

Before the law is complete, the State administration of Industry and Commerce, China Consumer Association and other regulatory departments should be "chapters" to the electric business enterprise, require it to effectively implement the "7th no reason returns" provisions. For example, in addition to the legal exclusions, the exclusion of the application of "7th no reason to return" goods to explain the reasons, clearly labeled, consumers shopping "one-on-one" to confirm that the "good merchandise" is the goods themselves intact, in order to test the goods and open packaging can not be rejected as a reason for rejection

In addition to the regulatory authorities, third party trading platform operators should consciously fulfill their responsibilities. In view of the lack of effective means to verify the authenticity of the information of the merchants in the third party network, the bank and other systems are called upon to further open the data.

Finally, the network purchase market norms, the need to standardize the operation of electronic business platform, industry self-discipline, business integrity, but also need every consumer's joint efforts. Consumers in raising awareness of the rights of protection at the same time, should strengthen the concept of obligation, save the net to buy bills, read the relevant terms and conditions, carefully selected shopping goods. At the same time, consumers should avoid imprudent returns, increase the logistics cost of the electrical business.