The grand precipice the cloud's ambition

Shanda has been relying on online games for many years to "hematopoietic", and then "blood transfusion" to the long new line of business, in order to achieve from the games to the Media Entertainment Empire transformation. But with the loss of online games revenue, new business losses remain, the grand dream has gradually gone.

Online games, grand to where to go? This is the urgent need to answer the question.

By acting South Korea online games "legend" started, seven years ago, the 31-Year-old Chen flyover sat on the Chinese richest person. In May, he landed on the Nasdaq with a huge network of shares worth 1.11 billion of dollars. But seven years past, Chen to the network Disney's Entertainment Empire transformation has also turned seven years, grand or that grand--online games still contribute nearly the income, the new profit growth point to pay.

　　
Chen Tianqiao for many years the Web Disney Dream still remain on paper.

More frightening is that the grand has accounted for 60% of the market share of the net game boss into a old, Tencent and NetEase have surpassed. Its online profit also slipped monthly--in early September 2011, the Royal Network released its second-quarter unaudited earnings. The company's two-quarter net profit was $1.4 million. This is the grand succession of several quarterly profit decline, when the quarter 4.8% operating margin also created a grand history of the lowest.

Six years ago raided Sina, from the open market received Sina 19.5% shares, become the largest shareholder, but by Sina "poison pill plan" Force retreat, Hanhen sell the fruits of victory; five years ago, the launch of the "box plan" to seize the Chinese people's living room, but also because the market immature, died. A series of transformation efforts at Chen flyover have been thwarted, but the dream of creating a media entertainment empire was not dashed-his goal was to become content producers, distributors and distributors of interactive entertainment, and to provide hardware terminals and software providers (such as payment systems and cloud computing platforms) for the flow of these content.

Under this vision, Chen Tianqiao began to cast nets widely in literature, video, film, payment services, Cloud computing and lbs (location-based services). In particular, two years ago the acquisition of the third-ranked video site Cool 6, was considered to have won a grand scarcity platform resources.

But today, responsible for hematopoiesis of the main business-online games by their opponents crazy, and has been dependent on blood transfusion of these new businesses have not become a grand new fulcrum.

"The grand hematopoietic mechanism is out of the question. "Yahoo China's former CEO, senior internet commentator Xie recently in the media interview, said Shanda in the investment strategy, the first to consider whether the industry's general direction, if it is, to see if there is a very good management team and the corresponding management capabilities, it seems that the grand investment of the new business is not.

From the boss to old.

Social games and mobile gaming are expected to become a new growth point in the future of China's online gaming market, the consultancy report said. The game industry is rapidly evolving from PCs to new terminals like smartphones and tablets.

When Chen on the throne of the richest man in 2004, his most formidable rival, Tencent, had launched a QQ gaming platform a year ago.

Backed by Tencent QQ platform advantages, QQ games to take independent research and development, agent cooperation, joint operation of the combination of three ways, in the network game of a number of segments of the market to form a professional layout. After many years, the online business became Tencent's most lucrative business. As early as 2009, Tencent has surpassed Shanda to become the new online game boss.

In the second quarter of 2011, Tencent 6.739 billion of the total income, the online business has contributed 3.64 billion yuan. This number exceeds NetEase and Shanda's total income in this quarter. And in this quarter, NetEase also relies on the agent "World of Warcraft" brought about by the growth, to a weak advantage beyond the grand, sat on the second top.

(Responsible editor: The good of the Legacy)