The "guide statement" of the conversion rate password of the Electronic Business single page don't describe

People are accustomed to describing page details as "descriptions", but I define it as "a guide" (ie: a guided narration)

The focus of "description" is on products, that is, around the product description of its characteristics to display to the user, and "guide" is the essence of the difference, it is the focus of the user, that is, around the user's needs as a starting point to display products-users need more than the product itself, but also need http:// Www.aliyun.com/zixun/aggregation/7432.html "> Solution to the problem.

One of the main characteristics of the guide is to guide, so that the user's autonomic thinking into our want to show the thinking. Simply put, is to guide the user's independent purchase thinking, to achieve our sales purposes. This is like the market in the conversion rate is very high gold buyers can tap and enlarge the needs of users, so that users have a strong possessive, and thus promote customers to buy products in the shop.

And our Electric Business single page (Customer Consumer-to-consumer Shop) is also the case, to allow users to see our page, we can set the thinking guide, so that users completely immersed in this thinking. We will be in the middle of the excavation of the user's potential needs, and enlarge the demand, so that users have a strong possessive, and then guide users to order, and finally guide users for our Word-of-mouth publicity. Tips: This article by pushing a college lecturer Li Zeshing Original, I mainly engaged in network marketing work, want to see the author more articles, please search "Li Zeshing", reprint, please retain this copyright information.

Of course to do this, it is very important to understand the user. Not only to understand, but also to understand the user, let us become users, we have to convince ourselves.

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We often say that a good single page description is to speak the gold shopping guide, but we started from the product to do the page description, this is the existence of inertia thinking. When we do things, we always do not lack of methods, but lack of ideas. The user enters the shop to have the purposeful, especially some special profession, is with extremely strong purpose. Since the user can enter into your shop, it must be because your Product List page has attracted her place. But the user failed to order, then your product failed to solve her problem, that is, your guidance did not succeed-you show only what users want to see, not really want to buy.

For example, you see a beautiful woman in the crowd, if you marry her, then you have to consider a lot. Now we set a condition, that is this beautiful woman is very single-minded, now is single, private life is also very pure, do not drink, not smoking, filial piety and so on, then we will have to want to and this beautiful woman to marry impulse? Because we find that such a person is very difficult now, Miss will not have a chance. If we set a condition, the beauty also want to get married, also want to have a stable family, then you two are not hit? Do you still meet people and tell them how good their wives are?

This is the typical "guide" thinking, step-by-Step guide the user, so that they are interested in our products, and ultimately the purchase order.