The heat of the electric business war has rapidly weakened.

After the war of words was gradually overdrawn the enthusiasm of the audience, the heat of the electric business war has rapidly weakened. From the Baidu User concern index, Jing-dong, suning easy to buy, Gome Online mall attention has been a small decline, but suning easy to buy, Gome Online mall and the gap between Beijing and East is narrowing.

Baidu Index shows, Suning easy to purchase the concern index from August 13 100,000 to 15th of 1.38 million, increase to 12.8 times times, Jingdong Mall in the same period from 420,000 to 2.08 million, growth 3.95 times times, Gome Online mall from 27800 to 368,500, increase 12.26 times times.

After August 15, the Baidu Index has plunged. 19th, suning easy to buy down to 212,100, Jingdong Mall down to 488,900, Gome Online mall down to 93,200. In other words, suning easy to buy and Gome online mall 19th Baidu Index compared to 13th all have a sharp increase, and Jingdong mall is not up.

Comparison can be found, Jingdong mall Baidu Index advantage is decreasing. 13th, Jingdong Mall Baidu index is 4.2 times times the purchase of Suning, 15th is equivalent to 1.51 times times, 19th equivalent to 2.31 times times.

Electric business insiders will Baidu index as a sales barometer. The first half of this year, Jingdong mall Baidu Index is suning easy to buy 4 times times, its sales are suning easy to buy 4 times times.

From the volume of visits, Jingdong Mall's advantages are also weakening. The reporter inquires The Alexa website, calculates by the week average, the visit Jingdong Mall's daily average IP is 32.58 million, and Suning is easy to purchase for 12.9 million, the former is equivalent to the latter 2.53 times times, this also with 19th Jingdong Mall Baidu Index and Suning easy purchase ratio close. And with the average of nearly 3 months, the average visit to Jingdong Mall is 28.41 million, which is equivalent to 5.37 times times the same index as suning.

Suning Appliance (002024, share bar) Chairman Jindong said yesterday that in the three anniversary celebration promotion, achieved the highest day sales nearly 300 million yuan performance. According to the plan, Suning hopes to complete the October ahead of the full monthly average daily sales of billions of targets, December to achieve the highest daily sales of 500 million yuan.

A senior brokerage researcher said that the electric business war wool, the information too much, the price is difficult to assess, many of the listed companies engaged in electrical production did not reduce prices, now seems to be the channel in the price reduction, only after half a month to assess the impact on the industry. She also believes that household appliances are consumer durables, and that sales are rising at the expense of a drop in sales over time, "and that consumption will soon be reduced if there are not so many lower-price products."

For Jingdong Mall CEO Liu launched the price war, Gome and suning against the rapid, two companies not only claimed to be cheaper than Jingdong Mall, and are known to implement line below the same price, if the line and the price of the east, will shake the foundation of the price advantage of Jingdong.

The business competition on the electric line is just a head start. Yesterday, Suning Electric appliance Chairman Jindong said, Suning easy to buy will launch a series of employee ownership incentive system. "Human capital is more important than monetary money." "he said.