The industrial control network tries to ebn the brand chain management mode, the transformation tide comes

"Billion Power network" March 27, China's vice president of Industrial Control network Ma Xiaogang to billion power network, industrial control network is currently trying a brand name for the EBN chain business model, from the industrial control network to Siemens and other brands to take the goods, and then wholesale to the platform dealers and agents.

Ma Xiaogang said that the new model of the development potential is very large, on the one hand to ensure that the number of manufacturers purchase, on the other hand can be a number of advantages to lower the price of goods. But at the same time the new model in the implementation of the past also encountered a lot of objective difficulties. "Externally, a large company such as Siemens itself has many agents, it is impossible to give a lot of goods to our family." From the internal point of view, we urgently need to expand the business of a large number of funds and complex talents. ”

In the past two years, the domestic business-to-business industry has slowed down markedly, according to the statistics of the consultation, China's small and medium-sized enterprises business-to-business e-commerce revenue in 2011 amounted to 13.1 billion yuan, an increase of 35.1%, but year-on-year growth decline is significantly lower than 2010 in the same period 47.4% growth rate.

Deliang, chairman of Business-to-business Network, said that the business will usher in a period of transition, optimism estimated to take about three years.

Deliang that, in the run-up to the transition, only business-to-business websites that provide simple trading information will collapse. "This process of transformation is relatively long process, the process will be more painful." Can wait for spring, estimated only a few sites, most will be eliminated. ”

According to the billion power network to understand, at present, the business-to-business industry generally believe that the main profit-making model of business-to-business "paid membership" has been unable to support the entire market, transformation and upgrade will become the future of the inevitable trend of business-to-business industry development. However, the plight of such a transformation is far more than the Chinese industrial network. People in the industry said, "The road of transformation looks very beautiful, walk is very difficult." ”

The above industry analysis, business-to-business Enterprises in the transition process encountered the most problems is the problem of capital and talent. "First, the new model of exploration requires a lot of liquidity, but at present the majority of Business-to-business Web site turnover under 5 million, annual turnover of more than 20 million of the industry site is the leader." But the transition is risky, and once the failure may not be retained by the original business. ”

Another aspect is the talent problem, the vast majority of business-to-business websites are still mainly sales-oriented, sales staff will account for more than 50% of the total staff, and the new mode of exploration more needs to have comprehensive quality of the compound talents. "In fact, as the Business-to-business platform gradually changes, more deeply involved in the trading process, many of the original talents began to flow to the traditional manufacturing enterprises." ”

Ma Xiaogang said, compared to industrial industry in other industry sites, the situation of China's industrial control network has been much better. On the one hand, China's industrial control network has for many years occupy the leading position of the industrial Control industry website, 2011, China's industrial control network revenue reached 30 million yuan, the industry's second site revenue is not enough of China's industrial control network one-fifth. "In terms of funding, we may feel a little nervous, but not so strong." ”

On the other hand, China's industrial control network sales staff accounted for only 20% of the total number of employees, the staff structure is relatively reasonable. "We have 25% of our staff who are researchers who have played a big part in exploring new models." ”

Ma Xiaogang said that China Industrial control network will participate in this April in Beijing, the seventh session of the SME E-commerce Conference, they hope that the conference with more peer exchanges, for the EBN model to find a better way to develop.

In order to fully discuss the era of business-to-business reform, as well as how business-to-business in the new model, new ideas usher in New Hope, the seventh session of SME E-commerce Conference will be held in April 20 ~ 21st in Beijing. By then, there will be more than 300 business people, 700 traditional manufacturers to discuss the development and future of business-to-business.

It is reported that the SME E-commerce conference is the largest and most influential annual event in the business, the General Assembly by the National Development and Reform Commission High-tech Industry Division, Ministry of Information Promotion department, Ministry of Commerce E-commerce and Information Technology division guidance, billion Bang Power network hosted. In addition, Beijing Municipal Commerce Committee, Beijing Shijingshan District People's government will also participate as a support unit in this annual meeting.