The information age that three Whole Foods opened up

Zhengzhou three Whole Food Co., Ltd. (hereinafter referred to as the three full food) is the pioneer and leader of the Chinese Quick-frozen foods industry, is the country's largest frozen foods production enterprises, the company relies on products, brands, channels of advantage, has been ranked first in the industry for many consecutive years. Not only that, with the gradual expansion of the three-whole food and rapid marketing growth, its information demand is more and more urgent, in order to meet the marketing growth, production base construction, mergers and acquisitions, internal management and decision-making support and other factors. Three Whole Foods adopt SAP ERP, SAP CRM, SAP NetWeaver BW and SAP BusinessObjects solution to meet the overall demand of enterprise informatization, support the rapid expansion of business.

According to the survey, through SAP solution, three whole food informatization level has been greatly improved, among them, accounts receivable receivable rate from 63% to 97%, material inventory accuracy from 52% to 99%, each product line workshop production residual material average reduction of 85%, reduce spending, and enhance the efficiency, Quickly meet business needs. Zhengzhou San Quan Food Co., Ltd. CIO Zhou Qingxian said, "The implementation of good information projects, must have two types of personnel: first, the decision-making level should have the confidence and will to win the information construction, and strong support for information construction; second, have a skilled, business clear information technology team, Can be a solid enterprise business processes, information vision through information systems to achieve. Only have a strong ' army ', can be in the implementation of the "open Xinjiang territory." First hand ERP support information integration three whole food founder Chen in 1992, creating a dumpling such a Chinese traditional food made of frozen foods such a new blue ocean. After nearly 20 years of vigorous development, today's three-whole food has become the annual turnover of nearly 3 billion, production and operating agencies all over the country's listed companies, market share to maintain the lead.

Three Whole Foods in the early 2001 began the enterprise information construction and exploration. That year, three whole food and domestic ERP software vendors to carry out ERP system implementation. Because the function of homebred software cannot satisfy the business demand of three whole food, three whole food decided to introduce a set of support for long-term development of the company's management information platform, its management philosophy, technical framework to be able to support the three-whole food development needs, so, three whole food selected SAP ERP system. The project with SAP was launched in May 2006 and lasted 6 months, in November of the same year, and all systems were switched online. It's not much to be successful in such a short time. According to the three food Information department personnel, on the one hand, the leadership of the full support, on the other hand, thanks to the company's information on the Good foundation and forward-looking, such as in the basic data coding before the very standard, system, main data classification and coding basic unchanged. The entire company in 2001 when the online time to abandon the manual, operating on the system, the implementation of centralized data management, so that the November 2006 SAP a successful online. Project after the initial on-line, the application of deepening two stages, the realization of the SAP system PP (production planning), SD (Sales and distribution), MM (material management), FI (Financial Management), CO (Management accounting) module in 33 independent corporate companies integrated applications. At the same time, the three-whole food SAP project group combined with enterprise information system integration needs, developed SAP system and "UnionPay" system docking, SAP system and "Stereo Warehouse" system docking, realized the SAP and banking system, enterprise warehouse management system data exchange and sharing. At present, the three-whole food ERP is mainly to solve the internal management problems, completed the SAP system sales, logistics, finance, production and other core modules of the construction, the next three whole food is the focus of the external E-commerce portal construction, as fast-moving consumer goods enterprises to achieve with the dealer network transactions, To achieve the integration of external system and enterprise ERP system perfect combination.

Through the support of SAP ERP system, it brings a lot of economic benefit and work benefit to the development of three Whole Foods, for example: the inventory accuracy rate increases from 52% to 97%, the average reduction of the remaining material in the workshop is 85%, the plan accuracy rate is increased by 23%, the closing time of the financial month from 8 Once again, CRM accelerates marketing with the continuous development of three Whole Foods, its channels to do more and more, and a wide range of supermarkets, supermarket chains, regional ultra and middlemen and other channels, and each channel sales strategies and methods may be different.

Therefore, the three-whole food upgraded the CRM system and worked with SAP again. After the redesign of the information system to achieve the mobile business system, in 2012, the three whole food information system to achieve a comprehensive upgrade and docking, and through this system to solve the three-whole food system in the channel, supply chain and mobile terminals before the problem can not be solved.   For all marketing activities, including advertising, posters and the promotion of holiday products, CRM has input and output model for tracking and analysis. From the marketing plan and marketing activities to the evaluation of marketing activities, CRM makes marketing activity management form an effective closed loop, which realizes the maximization of income opportunity and investment return.  crm for the three whole food set up, improve customer view data, strengthen sales budget and line activities, strengthen the visual management of channels, management marketing and marketing activities, open sales and market comprehensive analysis, to create a complete customer value chain.   Three whole food for many years of information applications, accumulated a large number of historical data, how to organize them out, as a basis for enterprise decision-making? To this end, the three-whole food in the application of CRM system, but also the application of SAP BW/BO Business Intelligence System. The system will integrate a large number of ERP data to predict the changes in consumer demand for products, and combine the distribution of marketing resources in CRM, make the company's marketing strategy, sales budget and sales task, improve the product sales, so that enterprise decision-making to achieve targeted, no longer blindly follow the trend, Has a real sense of business intelligence.   Through SAP solution, fully support the financial management of the three-whole food branch, realize the centralized management of the branch's finance, construct the real-time integrated information management platform, and reach the unification of logistics, capital flow and information flow.

At the same time, to build a management platform to adapt to the changing development of enterprises, the scrap rate from 3.47% to 1.36%, the financial closing speed from 8 days to 2 days. At present, the three-full food sales revenue at more than 35% per year growth rate, and become the leader of table food suppliers. Through the cooperation with SAP, combined with business requirements, deepen system application, build the whole ERP system from logistic management, equipment management, quality management to material requirement plan and human resource management, ensure the normal operation of daily marketing, financial management and other business. In addition, the procurement strategy has been improved, shorten the procurement cycle, and reduce procurement costs, lower unit prices, to ensure product life cycle traceability and product total Quality management, at the same time, the establishment of a marketing management system information platform, improve efficiency, expand the market, so that the return on investment to maximize. Conclusion in today's internet age, the degree of control of information determines the competitiveness of enterprises. At present, the three whole food is still in the enterprise informatization stage, emphasizing is the information application, the future, the three whole food goal is becomes the information enterprise, uses the accurate, the real-time information to support Enterprise's operation and the decision-making. The same reason, in today's fierce competition in the era, only to become an information enterprise, real-time control of internal and external information, in order to accurately and efficiently decision-making, grasp the competitive opportunity.

"Responsible editor: Iris Wei TEL: (010) 68476606"