The interior of the everyday design store is undergoing profound adjustments fab.com

"Once the creative Flash site has now become the everyday design shop" fab.com internal is undergoing a profound adjustment. Recently, Fab CEO Jason Goldberg published a blog post about his vision and strategy for the Fab.

In his blog, Jason argues that startups should do just one thing and do it to the extreme. And the thing that Fab does is design. "From the very first day of Fab's inception, what we want to do is to brighten people's lives with good design." "The picture below is the" first business plan "of Fab on paper napkins (which was discussed by Jason and co-founder Bradford Shellhammer, who had already left Fab, who spent two bottles of wine in the restaurant).

To do it well, Jason thought Fab had to do more in the following areas:

1. Expressing the aesthetics of fab

Buyers and sellers taste is often different, many products do not meet the tastes of customers, so fab redefined its own motives, feelings, good consumer positioning. and set up a big brand book.

2. Re-focus on product classification

Fab is different. What customers need is a maverick product and a wonderful, high-quality product at an acceptable price. The Fab Commodity category was too broad in 2013, and customers saw many Huo rather than colorful and unique designs. Now, Fab wants to redefine the classification of goods to provide customers with a more specific design.

3. Gamble on the exclusive product

Fab has focused on developing products over the last few months. In 2014 and 2015, FAB products will grow significantly, after all, the product is everything. In the next few weeks or even months, fab releases a whole new set of exclusive products. Consumers may or may not like these products, but they are worth betting on anyway.