The internet branch of Beijing Private Education Association was formally established

Absrtact: The Internet branch of Beijing Private Education Association was formally established. It is understood that the branch by the ladder network, micro-class network, learning Education network, such as three Internet education institutions jointly advocated the establishment of the Council's first session of about 20 institutions. We shall hold a regiment to keep warm,

The internet branch of Beijing Private Education Association was formally established. It is understood that the branch by the ladder network, micro-class network, learning Education network, such as three Internet education institutions jointly advocated the establishment of the Council's first session of about 20 institutions. "We should hold a group to keep warm, first send out our voice, then everyone together to affect the education of consumers, guide them to change their learning habits, so that we will have our development." "When it comes to the founding of the Internet branch," said Gong, founder of the first board of Directors of the branch.

May 13, Machore, secretary general of Beijing Private Education Society, read out the official reply of the Beijing Private Education Association on setting up the Internet Education Branch, and the Internet branch of Beijing Private Education Association was established. At the founding of the Conference, the Delegates considered and adopted the regulations of the Internet Education branch of Beijing Private Education Association (draft) and the administrative measures for the collection of fees for the Internet Education branch of Beijing Private Education Association. Nominated by the Secretary-General of the Beijing People's Education Association, Gong, founder of the Ladder Network, was appointed chairman of the Internet Education Branch.

Data show that about 2.6 Internet education companies are born every day in the country, and only last year there were about 26 Internet education companies with innovative technology, innovative products and innovative business models getting financing.

It's better to hold a regiment to keep warm

"I think the internet education in the country in fact still in a decentralized state, in the exploration of the stage, there is no successful model can be used for reference." I think that there must be an industry to have enterprises, we should hold a group of heating, first send out our voice, and then we together to influence the education of consumers, guide them to change their learning habits, so that we will have our development. Gong pointed out that the Internet education industry in the past one or two years, there is a certain degree of mutual attack, mutual undermine the phenomenon.

It is reported that the first Council of the Internet branch about nearly 20 institutions, most of them are online education institutions such as ladder nets, micro-nets, run-off nets, and a small number of traditional educational institutions such as red and yellow blue education institutions, in addition to the interactive exhibition, CC video these provide tools, technology, internet companies.

Big guy doesn't play in small organizations.

Although the number of institutions in the First Council is not very small, it is rare that the training industry's bosses such as New Oriental, learning, learning and thinking, or known as "spoiler" yy.

Gong explained, "We have also invited some traditional education giants, some of them are also doing online." But unfortunately, they think we may have a competitive relationship and do not want to play with us. It doesn't matter, we can play well. We can see that in some traditional areas, even large companies will be affected if they do not keep up with the new situation. ”

Machore said that since the establishment of the Beijing Private Education Association, the most classic four job functions are industry representatives, industry self-discipline, industry research and industry services, the Internet branch will also play these roles. It is understood that the branch plans to hold quality education resources public donations, series of dialogues, Internet Education annual inventory and other activities.

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Internet Branch was established on the day of the "sharing of wisdom and mutual benefit" forum, nearly 20 institutions on the Internet education related topics were discussed. Among them, K12 Education (general designation of basic education in the world), free and internet thinking become the words that have been mentioned frequently.

Keyword 1:k12

Today's tepid future has great potential

Mayonggang (founder of the Micro-network): Some people say that "online education is a hard nut to lick is not going to eat", this sounds to feel empathy, especially in the K12 phase of this bone is particularly stiff. Put aside the surface of the user does not have time, the user online learning habits are not mature, students lack of autonomous learning awareness, very little time to participate in off-campus activities, and the current line under the existing serious utilitarian guidance, etc. are the reasons. Therefore, K12 online education is always tepid. I think that online education do not always want to use a complete large products to replace the offline, you can start from the local optimization, consider our products in the learning process which link can be cut to achieve better results than the line.

Ge Wenwei (founder of Education): The K12 stage for online education is low-frequency users, but I think online education can bring the biggest change is in the K12 stage, including courseware model, teaching mode, evaluation model, etc., some of the tools in online education change the entire teaching process. Therefore, I think the most difficult thing to change in the K12 stage is the teaching person.

Keyword 2: Free

It's a future trend, but it's not all.

Shosonber (general manager of studious Education): Maybe the future online education courses are free, but not now. Now free people are not very agreeable, because the user habits have not been completely together with our efforts to transform, can only say that now the transformation of a small number of people inside the learner.

Caijinlong (General Manager): My understanding of free is actually back to the nature of the business, the variable cost of zero, we should be free of Chinese schools, our courseware in the future is likely to be a freebie. But some have to charge, such as video one-on-one, manual or cost.

Keyword 3: Internet thinking to be an educator with internet thinking

Gong (founder of Ladder net): One of the most popular concepts this year is Internet thinking. I think the internet thinking is not so mysterious, one of them is free. But free is to say that this place does not charge, in the back of the chain on a certain place charges, because a business always have a profit model, there is always a charge. Another is the depth of user participation. Before we do a good thing to the user, now do the process of user participation in, the user and our relationship is not God, if become friends, partners, it shows that the product succeeded.

Gu (assistant to the President of the red-yellow-blue educational institution): we are a traditional institution for early education, but we are also thinking about how to have internet thinking and how to accept the Internet age with an open attitude. I think the real future of education is the people who have internet thinking in the traditional education industry, not a person who only knows the internet and does not know how to educate.