The internet bubble brings the six key words to store No. 1th

Keyword 1: Group strategy

"You are not alone in the fight!" "You are not alone in the fight!" E-commerce vigorous development of hundreds of billions and large and small electric web site, a simple site location, product configuration has been completely unable to meet the needs of the market competition. Competition into competing, singled into Rumble, the electric business industry changed the previous fish mergers, acquisitions, strong alliances, Cross-border integration has gradually become the current industry trend. As store 1th and China Ping ' An, Wal-Mart two giants of the joint strategic cooperation, shop 1th expansion line under the retail and online medicine ambitions can be seen.

Keyword 2: Quiet period

Marketing costs are intended to rise, navigation, SEM, CPS, portal cost several times increase, ROI continues to decline, in the past, the electric business industry in pure by burning money to rob market users of enterprises have died, China's e-commerce market quiet period has quietly begun, good practice, positive savings enterprises hard strength, soft power, Must be a top priority for all e-commerce businesses. No. 1th store in just three years can leap into the mainstream electric business camp, rely on a strong logistics supply chain management system, so in the market calm period, the first thing to do is to build a scalable business platform and model to adapt to the rapid expansion of the business, consolidate and increase the advantages, in addition, is to burn the money of the hard to become the cumulative brand attention and Word-of-mouth construction.

Keyword 3: Group buying Mess

High-peer layoffs to the group buying industry bubble pushed to the forefront, credit crisis, lose money to do the customer's disorderly elephant, even at the end of the August Internet Conference also did not let go of the group buying market research, can be foreseen within six months will be the wards, a small number of new growth to be reborn, and the other part will die. This can not help but reminiscent of the opening of the "1th Regiment" shortly after the 1th shop, relying on the general online retail business customers and channel advantages, we could see that shop 1th intends to "1th" to develop a platform-style services, one of the additional characteristics of the business. But will the group buying market puzzle affect the number 1th shop Group purchase product development plan? Personally think the product business that is advantageous to the consumer, still must insist.

Keyword 4: cross-industry threats

In recent years, the layout of the company and the media's enthusiastic attention has begun to affect the traditional business concept, resulting in many traditional enterprises began to layout e-commerce field, the traditional enterprises in the strength of the electronic commerce as an important business strategy. Reference to the current status of the U.S. electric business industry: the traditional enterprise electric dealers occupy the majority of the proportion of the market share, the United States today must evolve into China's electricity market tomorrow. Although in China's traditional enterprises to enter e-commerce there are supply chain, distribution, personnel and many other aspects of the high barriers, which requires the company to maintain a high level of vigilance. It is believed that in the next three years, the Chinese electric business will present the big pattern of consumer-to-consumer, pillars and traditional brand electric quotient.

Keyword 5: self-transformation

The idea of a "cheaper online supermarket than a supermarket", which has been on the market since July 08, is only 4.17 million, with a growth of 46 million in the second year, The third year exploded to 805 million, shop 1th really let a lot of people in the industry to fall below the glasses, but with China's peace with the joint, increase online drug sales, online diagnosis and treatment services, the current shop 1th business module has obviously surpassed the original "online supermarket" category, plus the continuous enhancement of 3C digital business promotion, Today's No. 1th store is not so much a positioning "the country's largest online supermarket site" More like an excellent Amazon, Jingdong Mall into an absolute competitive relationship between the comprehensive E-commerce platform. Such seemingly minor breakthroughs in the transformation of enterprises, will incur strong competition product comprehensive electric business and vertical electric business market defense is reasonable, at the same time Business module expansion behind the hidden logistics supply chain management upgrade and business scalability is also "the father of Shop No. 1th"-Gege and Liu Majestic to accept the challenge.

Keyword 6: Talent problem

Despite the millions of e-business talent every year, but facing the rapid development of China's e-commerce industry is still a drop in the bucket, in order to absorb and outflow of talent not only a rise in wages, the company moved out of the welfare temptation is also called crazy. Alibaba not only suddenly issued 2000--5000 one-off subsidy, the inauguration of more than 2 years within 3 years of employees can get 200,000 yuan interest-free loans, services over 3-year interest-free loan limit was raised to 300,000! Tencent launched 10 yuan interest-free housing plan, NetEase full pay increase of 25%, Baidu for grassroots staff to open 10 team top 1 million U.S. dollar reward performance stimulus. Large Internet circle for talent, stable morale of the enterprise each have tricks, 1th store chairman Gege also openly said that talent is the biggest bottleneck of the development of electric business, according to industry insiders predicted that the problem of talent within two years will be a major test of electricity business.