The internet is not the traditional industry

In modern society, the Internet is subverting all traditional industries at a rate that everyone has never expected. Fresh, taxi on the red envelopes are all solved by the Internet, now, people again turned to the internet is trying to occupy the sex goods industry.

However, from the author in the undergraduate stage of learning gender sociology and participate in the course discussion, in Hong Kong "Cheng Pao" opened a "Talk About Love" column, also participated in the "Sex Culture Festival" in Guangzhou, in the example I saw, more bubbles than entities, smoke more than record. Frankly speaking, the sex goods industry is in fact the Chinese internet difficult to conquer Highland.

Good boast, no product, everything is nonsense

Sex products, if you want to say that the main needs of the product, contraceptive products must be the first. The thin condom can not be thin a move on the broken, the drug again how severe, 72-hour contraception, 144-hour contraception can not exceed the human physiological contraceptive limit time, the user's most fundamental pain point or safety. A contraceptive product, safety is always first, ripple, convex, ultra-thin, all kinds of fragrance ... are second. Existing products in the security has done good enough, the improvement, the promotion of space in fact very small, internet intervention, also can not help much.

By the secondary demand for sex products in the majority of sexual goods, the human body can stimulate the physiological structure of the place and its application of erotic supplies, Europe and the United States has been a large number of development. Because of the growth experience, cultural differences and the emphasis on life, and the production of auxiliary erotic supplies, the history of ancient China, the chair, bed and even swing can be transformed into a helpful tool, now electric rods, jumping eggs, exploding sugar ... Everything, what can the Internet do?

Some people must say, the Internet can spread ah, can promote AH, can boast ah. The most feared is this. Boast of the hype, the results of the product is not good, there is no great difference between the advantages of the previous products, users may be last time, but do not underestimate people's IQ, product sustainable vitality is still not. No one pays, everything is not discreetly, is nonsense.

Chinese people are typical oriental thinking, like implicit, internet accustomed to high-profile difficult to protect privacy

The same is SAO, for the Chinese, Ming Sao must lose to the stuffy Sao. Why, Oriental people are reserved. Despite the more than more than 30 years of reform and opening up in China, the growing diversity of ideas, the embarrassment of "sex change" has improved, but it is still hard for people to talk openly about sex products in public. Even to the pharmacy to buy a condom, many men are implicitly can not be implicit: there is that ... That one...... What's that? As for the brain residue of supermarkets and shopping malls, sex goods, especially contraceptives placed in the cashier next to the checkout when the customer to buy, too silly too naïve, the cashier line of the number of people, in full view, the Chinese people are too ashamed to even look at a glance is not enough courage.

On the internet to buy a sex (Spice) supplies, the Chinese people's thinking is the first concern is privacy. Consumers who buy products worry that their real information is compromised, that their sexuality, sexual preferences and sexuality are exposed, that they are worried about their behavior, and that their friends are being talked about. Even with anonymous purchases, privacy security on the Internet is often a precarious issue.

In the final analysis, the Chinese internet problem that the sex goods encounters in the sale channel, is the Chinese privacy question. Sex, is the extreme privacy that belongs to everyone. In the consumption of sexual goods, customers will think: the product and I the middle of the less the better, the less people to handle the safer, leaving the less the more reliable consumer information. How does the Internet solve these problems? But I wear a mask to go to a sex supplies entity store, buy back an inflatable doll also say a few words to pay a money to go.

The high profit of the sex goods is a false proposition, make a temporary money or earn a life of money?

Sex goods industry in China is a secretive industry. There is no denying that the adult and erotic economy is emerging as a burgeoning upstart, with the attention of a large number of investors and internet companies. is considered to be "about cannon artifact" of the Mo Mo; lonely late at night shook the micro-letter; Some of the video chat sites playing the edge of the ball, as well as the legendary 1024, which is changing people's traditional cognition.

There are reports that the raw materials are currently divided into three levels of food grade (can be imported), pharmaceutical grade and chemical grade. Because there is no unified management standard (most of the adult products are toys), at present, most of the domestic production plant for adult products selected raw materials only for pharmaceutical grade (not entrance), and even he had contact with a manufacturer, massage stick sales price of only 8 yuan, its use of raw materials can be imagined, Cost only a few dollars of the price of jumping eggs often in hundred yuan.

It seems that the profit of sex goods is very high, can be said or profiteering. However, we must ask ourselves: Make a moment of money or earn a lifetime of money? This is like hype a person, red days red several months and red years red, or a difference. Classic forever, quality control. The biggest problem with Internet purchasing is that we can't judge the quality of real products without trial. The drama is, because is the privacy of a very strong product consumption behavior, you go offline entity store should also not be on the spot trial. But the customer is not stupid, want to have word-of-mouth, there are repeat customers, products or conscience made.

The more brutal reality is that most of the current sales of sex goods still come from the offline, the Internet on the sale of sexual goods facing a single marketing model, large platform, such as squeezing multiple difficulties. What I see is that the sex goods industry is still not being conquered by the Internet.