The Internet strategic layout of forum electric Business Times

Forum Electric Business era of the Internet strategic layout (Sina Science and Technology Han Lian/photo) May 2011 from 10 to 11th by the consultation sponsored by the third China Clothing Electric Business Summit held in Hangzhou, Sina Science and Technology live broadcast the conference.　　The chart is the Internet strategic layout of the Forum electric Business era.　　Below enter the forum link. The following link is the electric business ERA strategic layout, please five guests to play, and invited this forum moderator, that is, the network leader editor, Mr. Liu Xingliang, that is, I myself. Below please: Tencent Electronic Commerce Department assistant general manager Lin Wenzin Special Step electronic Commerce general Manager, supply chain system Operation Center Senior Director Sholiwa Oleno CEO Zhou Jihua Science and technology general Manager Lin Army Heishijiao Science and Technology CEO Zhang Lianhua welcome you to the 2.0 link, opening each guest can use a minute time to brief oneself,　　And make an ad for your company.　　Lin Wenzin: Hello, I am the assistant general manager of Tencent E-Commerce Department Lin Wenzin, very honored to participate in this meeting, we have a lot of relationship with E-commerce, we have a quick shot, basically with Taobao almost the business, but also include some group buying business, in addition to our cooperation with the company, QQ reflection platform is very powerful.　　Sholiwa: Hello, I am from the special step of the Sholiwa, special step in many occasions can see, its goal is to create the country's first sports leisure brand.　　Lin Mingjun: Hello everyone friends, I am Huajian technology Lin Mingjun. Zhou Dares: Everybody is good, I am Oleno Zhou Dares, is an advance from the Internet enterprise to do a clothing brand or want to do is a wearing brand, the company set up three years, now or in the early days of entrepreneurship, has not really started.　　2011 or as a major foundation of the year, I hope that the company's brand in real sense to the user when the appearance, but also hope that a lot of support or suggestions.　　Zhang Lianhua: Hello everyone, I am Heishijiao Zhang Lian Hua, we have been tracking the world's more than 200 famous enterprises worldwide since 08.　　Moderator: First want to ask Tencent's Lin, some people say that Tencent is now the biggest competitor Taobao, how do you think of this statement?　　Lin Wenzin: In terms of market share, Tencent or row second, whether it is a quick shot or QQ mall, or in the continuous development, of course, this part also has a lot to work hard place, so we learn from Taobao.　　Moderator: E-commerce is the trend of future development, now Tencent network its DNA should be social, so it should have an advantage in the social field, Lin always you in the social aspects of E-commerce have any action or specific ideas? Lin Wenzin: If you need search engines in the future, you can search for ads. The second part is about the social part, Tencent because of its past efforts, the current is the whole society Facbook users of the company, we are very short time to achieve the world's highest position, which is more competitive Tencent's part. In this piece of electronic commerce, the totalis to take advantage of the entire group's advantages, the current terms of our sellers trading links, we still need to work hard, so Tencent is a value user experience of the company, if further further, the group has more resources can penetrate.　　If you do some seconds kill or group buying, the only way to do tens of thousands of single, Tencent is such a company can do high energy manufacturing orders of enterprises, many companies or some of the electrical business industry, is indeed based on some of the advantages of the community.　　Moderator: From this point of view, Tencent is more than Taobao has a greater advantage?　　Lin Wenzin: This is not the same situation, Taobao itself is a good business circle, Tencent in the social aspect is stronger, in the electricity quotient we also have the specialty thing.　　Moderator: Below I would like to ask Dr. Shaw, for the special step everyone is very familiar with, "special step fly General Feeling", now special step has not reached the general feeling? Sholiwa: Fly Now, has not flown up, we believe that E-commerce is a long-distance running, not playing two days to be able to end things, like running marathons, products to go to differentiation, you have a series of differentiation, may have to capture a lot of things, including your logistics, systems, your team.　　We are now basically internal, the first half of this year is basically internal, now almost immediately began to start exerting force.　　Moderator: Generally speaking, the traditional brand into e-commerce when there are a lot of confusion, Shaw has not met here, or how do you solve it? Sholiwa: Basically the traditional brand will encounter this problem, especially to join the problem, especially men's, women's, or direct battalion mainly. Join mainly is the interest cutting mechanism, now basically open up to do, as long as my price system to do can, in turn help them to reduce inventory, let them travel light to do more business. In addition, he came to me to order some Internet products, sold on the internet.　　But the problem of traditional brands will always exist, but the severity of the difference is not the same, so far we are relatively low-key.　　Moderator: Give us a specific share of your electrical business how to position, there is no goal, such as the future how long to achieve what proportion or proportion?　　Sholiwa: Our company is the same as the national "Twelve-Five" plan, we have made a third plan, the target is the electricity quotient 2015 accounted for 10%.　　Moderator: The following I would like to ask Lin, you now do the transformation of E-commerce is there anything you want to say? Lin Mingjun: E-commerce is really fun, has not played before, from my point of view, there are several waves of people: the first wave of people are playing the internet, including Taobao, the second wave is to play the brand of people, I see now a lot of traditional brands, of course, not necessarily the manufacturer, my hometown is Wenzhou people, Wenzhou people a lot of sports brand began to do , the third wave people just heard to do logistics people began to do E-commerce, the fourth wave of people with me now a bit similar, is a production-oriented enterprises. Simply put, we have a supply chain of capital, we have manufacturers, we have logistics, we are short of marketing, soWe belong to the fourth wave of people.　　But I think whether the Internet people or brand people, or logistics people, or we do production of people, I think the last who wins, who has the advantage of big, I think the show is still behind.　　Compere: What kind of trend do you think the future of electronic commerce enters, deserve our anticipation. Lin Mingjun: E-commerce It's like tradition, there are several models, of course, this model I was also at the end of last year to participate in a forum Mister said a point of view, he said that the Internet basic three models, the first is Taobao, is more powerful old, the first category is not casually take some money can play, must have a strong strength, strong flow, I personally advise small businesses not to play. The second category is now doing a lot of department stores, such as when, Kyoto, I personally feel that the future will not be too much, because this market does not need to have too many enterprises, simply, if the Kyoto selling is 200, when it is 250, I am sure to go to Kyoto. Second, I think the current need to pay attention to a region is the independent brand, because China has such a large sales group, each consumer group positioning is not the same, so I think the product segmentation, how to do a good job, our technology positioning is to make shoes, men's shoes, shoes, leisure, sports, children's shoes are done, but we will not do other.　　According to the current data, the size of the footwear orders by 2015 is 150 billion.　　Moderator: Here is a question I would like to ask next week, but also a Amoy brand, right? Zhou Dare: Not Amoy brand, in fact, I used to do the traditional industry, in doing e-commerce before I did 20 years of clothing, I was in early 08, February 18, I was the first batch of such a brand into the mall, but by March this year before the company has not a team or no one to operate, Is just beginning to have a team to start in Taobao mall inside to operate. In fact, I think so, because any one enterprise, because our goal is to do a century brand, first of all to consider their own ability, because the value of the ultimate brand everyone is very clear, is how much you have satisfied loyal users, and your users can continue to bring you the value, is such a relationship. So in fact, with the various industries have relations, because I used to do the traditional industry, the first thought of the possible enterprise is to make money, first of all think of the enterprise future profitability of how much, I pay the place and the harvest place where, overflow where. I turned out to be the most important is in the world with all the big clothing brand business cooperation, I do ODM, I never do processing, middlemen I never do. What I'm missing is being able to really do what the user has in mind, be able to have a premium space, need to have more understanding of customer psychology, and your target users and it matches such a research and development team, so that can express, can speak out of such a team. So after I three years ago mainly to build such a team, while the previous three years spent more time and energy, I am the last one to go, so our company and other companies may not be the same, talk is not to occupy the market market,More is to lay this foundation, I know what I want to do, can find my target users and target market, so that my users know how much money to spend to me what kind of things, and finally get the hands feel is the value of things, so we want to achieve it, so our early investment is early to prepare.　　In order to this goal, we first to learn, understand the market, do a lot of market research, we first set up a data analysis of the section, start from this piece, and then to form the entire research and development team, of course, we have the previous basis. I am very much in favor of Lin said divided into three categories, the first is a big platform, first of all I think it is not what I have the ability to do. The second kind of vertical platform is different from other industries, operating capacity is not the same, the enterprise after a period of careful analysis can calculate the overall percentage of all costs and its changes in the upper and lower lines, and your income is how much, that is, you need to have how much profitability, in how much time the final generation of this profit, Because the enterprise only good profit can let the enterprise healthy development, can let your colleague very has the enthusiasm, including all investor throws is not the risk, casts is your future. So from this point of view, I'd like to think clearly about one thing that can be controlled, of course, my goal is not small, I hope that after 5-8 years, can become China's clothing brand This one of the most valuable company, this is a dream of my life, I would like to put all my own shares, income to all my colleagues in the team,　　This is what I think from the beginning, this is not a big talk, because I used to have this foundation.　　Moderator: You are the original to do the traditional industry, then how dare to take the first step into E-commerce enterprises? Cho: First, my family and parents are both businessmen, from the old, in this piece of real core value is what? Is the end of a group of loyal users, and finally have such a market, has always been able to identify, it has a continuing nature.　　So for clothing this piece originally make brand is one of my dream. E-commerce is fun, I have been trying to find a breakthrough point, but my side of the big clothing brand with me are very good friends, including the United States Granville 10 years has also been the largest strategic partner, but I think the ground has a lot of such as the need to engage in relationship with the mall, need to rob Resources, There are a lot of abilities that you can't do or build up in many ways, so I don't think I'm sure enough.　　Later, I went to Central Europe to study, and went to the Jiaotong University to study, access to the Internet, access to a lot of internet people, can say let me excited for a long time, I think it is a very good into the platform, you can directly contact the user, do good and bad is your own ability. Moderator: For a traditional store to do a relatively good business is more difficult, for example, I go to which shop to buy a pair of shoes, and then found that bad uncomfortable, it is impossible to go to the store to mercilessly scold him, but as E-commerce can collect some user experience, including the collection of users of the curse, you can summarize the electronic businessThe most important three words. Zhang Lianhua: For traditional enterprises, it is impossible for each enterprise to become Kyoto, or to become a low-cost network of enterprises.　　Like most of our companies are from traditional companies, including manufacturing, retail, including logistics, supply chain, fine shopping malls, are very familiar with. Moderator: Thank you Zhang.　　Below please each guest to describe the clothing electronic commerce future foreground, starts from Zhang General side.　　Zhang Lianhua: I think the future prospects, I think for the brand is to get through online and offline, for small and medium-sized enterprises, the user experience into your own real grasp of the data, let the user experience to help you maximize the return on investment marketing. Weeks dare: First of all say a feeling, today this will let me again and again profoundly feel now all come to attend the meeting of the person, speak of things let me more and more feel the next e-commerce really to the strength of the competition, today, I benefited from the guests said, let me echocardiography. In a word, why do you play this foreshadowing?　　I think we can directly explore the development of E-commerce, this speed will be more and more quickly, the scale will become more and more, is to make everyone happy scene.　　Lin Mingjun: Blossom, subdivision of the city, I hope that the last electric enterprises to do socks will socks, socks to do the first is also good. Sholiwa: To be involved, to act quickly, to be in your position today, the environment is good, not what you do today, but what you made five years ago what kind of decision and what kind of efforts, E-commerce is the same, today's tide of this opportunity to everyone, if you miss is not only an opportunity,　　It's an era.　　Lin Wenzin: Who can put the live market on the internet is everyone. Moderator: This is the end of the dialogue.