The Internet transformation and big data dream of commodity circulation industry

Guest speaker: and June Consulting advanced Consulting Shi Hu Road FAR

Moderator: Carey

Organizer: Zhongguancun Large data Industry Alliance

Leaders, ladies and gentlemen, I am consulting with you, and I am honored to have the opportunity to share some recent research experience with you tonight. The theme is the Internet transformation of commodity circulation industry and big Data dream, please criticize correct.

Take the steel industry for example, taking into account other industries. The content is mainly four parts.

The first part: Steel industry is facing great difficulties, the use of E-commerce and the internet for steel supply chain transformation is the only way;

The second part of the transformation of the core elements of logistics, information, finance and credit restructuring;

The third part, the model analysis of the typical enterprise;

Part IV, Summary and Revelation.

First, the steel industry faces great difficulties.

For the iron and steel enterprises, the production cost is high, the operation is serious, the sales model faces many challenges, the economic operation mode is contradictory, the environmental fund pressure is especially aggravating. For the steel trade logistics. Logistics cost is high, China's steel industry logistics cost rate of 11%, far higher than the developed countries, 6% of the rate, the cost of steel logistics is mainly concentrated in the circulation; steel trade circulation enterprises are facing the circulation channel is not smooth, resource-oriented rather than customer-oriented;

Under the background of the integration of iron and steel industry, the continuous development of electronic commerce, the improvement of direct selling ability of iron and steel enterprises, the development of modern logistics and the rise of futures, it is necessary to transform the steel trader into the field of service by earning the difference.

The steel circulation service provider grasps the entire iron and steel logistics whole process: from the production, the transaction, the logistics to the final consumption, completes the steel circulation entire process management, grasps the entire circulation field the control right, can grasp the field of appreciation space and the appreciation condition. To grasp the basic direction of steel logistics is electronic commerce. But the most important thing is not the information function and matchmaking transaction, but the logistics function, or solve the problem of the unification of business flow and logistics, namely "Transaction + Logistics", or "platform + supply Chain", the platform is to solve the transaction, the base solves the logistics:

First, through the integration of iron and steel e-commerce, dispersed, fragmented consumption integration, so that the supply and demand of steel industry to form a corresponding relationship, it is inevitable to some extent to curb overcapacity.

Second, the development track of the iron and Steel electronic commerce promotes the whole process of the steel circulation organization, not only in the transaction, it can promote the business flow, the logistics unification, form the whole process management to reduce the circulation cost.

Third, through the iron and steel e-commerce can grasp the link in the circulation of the control of the property. In a shortage of economic times, we pay attention to trade and commodity ownership of this wealth, but in the surplus economy is more serious trade, so in the circulation of the river to grasp the right to control can form a great appreciation of the space, get more value-added goods, expand the profit space.

But iron and steel e-commerce will not like Alibaba, Beijing and east as the subversion of industrial structure, more steel industry and supply chain upgrade and supplement:

First, the industrial structure limits: The upstream steel industry enterprise concentration degree is high, downstream customer concentration is also higher; middle steel logistics industry concentration is low, scattered, small, disorderly, weak

Second, the proportion of iron and steel Enterprise Direct Sales is more and more large, more than 50%, the proportion of the direct battalion big customers is getting higher

Third, high degree of standardization, professional procurement, large amount of capital;

Four, transport costs accounted for more than 70% of logistics costs, Low-cost channel, Third-party platform impact

Five, the brand influence is limited;

Second, the steel logistics business direction is from the price difference to supply chain integrated services.

The concrete realization form is: Online trading platform + Steel Logistics Base (horizontal integration) + Supply chain finance + vertical service integration.

Should have five major functions:

1. Trading function: With fast, efficient online trading functions, customers can enjoy spot inquiries, steel supermarkets, auction and other services, and can be in any warehouse in China to achieve the settlement of goods.

2. Warehousing functions: Based on the ERP system of modern warehousing, full flow monitoring.

3. Processing and distribution: In response to customer demand for deep processing and distribution of steel.

4. Data analysis: Focus on the core business process of iron and steel logistics planning and design, and related information systems docking and exchange, as well as different levels of customer information platform function needs.

5. Financial functions: have the ability to enable enterprises to deposit, loans (tail-received loans), mortgages (warehouse orders, mortgage), discounting, insurance, securities issuance and transactions, as well as financial institutions dealing with various types of logistics business related to the intermediary services and other functions.

Model analysis of typical enterprises

A successful steel electric business platform should not only have the support of steel enterprises, but also to bring together various types of financial enterprises, logistics enterprises, business enterprises.

The problem facing the Electronic business platform initiated by the participants in the supply chain is how to embody the neutral position and transform to the third party platform. The business platform needs to be more concerned with the production system, and the third party platform must consider what the customer needs. Steel, logistics, terminals and finance, the evolution of the system is not as easy as the business of the industry, but the successful model must be able to benefit the 4 roles.

The future competitive enterprises, must have high efficiency, low-cost trading methods and effective risk hedging tools, E-commerce can save operating costs, development costs, logistics costs, for enterprises to solve the package of problems. Electric business platform can integrate information flow, logistics and capital flow, reconstruct logistics and transaction, combine many sellers with huge buyers pool, it is a good platform for steel industry.

The price of iron and steel electric business platform is open and transparent, and logistics, capital and payment are more convenient than traditional mode. The internet and the real economy to achieve seamless docking, intermediary investment opportunities will gradually increase.

The current mainstream model includes four kinds:

1. The Eastern Steel Electric business platform and the Shanghai Iron and Steel Trading center initiated by the Steel enterprise;

2. The electric business platform created by the steel traders, such as the new West route;

3. The electrical business platform established by the warehousing and transportation company, such as the property extension;

4. The electric business platform which is established by the iron and steel information Enterprise, for example Shanghai Steel Lian.

The electric business platform set up by the iron and steel enterprises, only put the original customers on the platform of the electric business can not create value, no need to solve the problem of where the new customers.

For Shanghai steel such as information services to start to extend to the transaction services of enterprises, has not been deeply involved in the logistics industry structure changes.

For Oppu Steel Network, online trading volume is small, most of the offline transactions, only a logistics network, has not yet in-depth logistics industry structure changes.

From the model, the Western Shinkansen and Minmetals platform integrates trading platform, financial cooperation platform, logistics platform, data platform and goodwill platform, which has the value of industrial value chain remodeling.

The new route to the West is an example.

West of the Shinkansen Co., Ltd. 's investment industry, with a sound steel distribution, marketing, warehousing and transportation, science and technology services, asset operation and other comprehensive functions, on the basis of material flow, the modernization of scientific and technological means to achieve information symmetry, and ensure the orderly flow of funds, the various parts are independent operation, And through the management platform to achieve a high degree of integration and construction of a perfect steel supply chain service system.

West is committed to the industry it framework of the new economic model, "West Shinkansen" (www.96369.net) 96369 Online trading system based on the steel and other commodities production and supply, financial services, logistics services and steel consumer end-users to achieve a symmetrical flow of information, steel products, physical flow can be monitored, Capital flow security transfer of a highly efficient and convenient industry for steel and related commodities to provide spot trading, banking and financial settlement, logistics services and monitoring integrated E-commerce platform, fully to the High-tech E-commerce and logistics service provider transformation.

1. Electronic trading system platform, gather advantage resources. This platform mainly revolves around the steel logistics supply chain as the clue, comprehensively covers the steel basic raw material supply, the steel product production, the steel product circulation, the steel product demand, the logistics warehousing distribution service and so on each industry superiority strength, provides the resources superiority development member.

2. Develop customer membership. To take the membership preferential system, the continuous development of building steel end users for the company member units. The West has the logistics, capital advantages and member units to share, creating a steel circulation enterprises and steel end users of the model of coordination and cooperation.

3. Membership service is the basis of operation. West to the member manager as the unit, established the service customer's transaction manager mechanism, utilizes the member related specialized knowledge, through to the customer exclusive demand Exchange understanding, supports and participates in the customer to the West this trade method reasonable use, provides the effective solution to the customer, and continuously provides the value growth for the customer.

4. Become an open platform for the industry. Become the industry talent, open application, information public platform.

Strategic positioning clear: the West Department of Trade, Logistics, science and technology, finance as one of the professional steel logistics enterprises, the development goal is positioned to build China's best steel logistics integration solution provider.

Advanced business model: to provide steel trade + warehousing processing distribution + financial Services + E-commerce integrated steel logistics solutions. According to the demand of controlling the value chain of steel logistics, through advanced E-commerce platform, realize "grasping two (steel mills, construction companies), with middle (logistics)", and finally to create an integrated steel supply chain service platform.

Resource integration Capacity: Focus on strong cooperation, emphasizing the integration of resources to shape the core competitiveness. September 2010, the Sino-Western Shinkansen of the new trunk line of the establishment of the new electronic Commerce Co.

Taking the steel logistics as the basis, reconstructing the trade order of the industry, taking it and the financial service as the device, the construction of the iron and steel Logistics ecological circle is finally played. Other commodities logistics biosphere includes bonded technology, Rimautong, gold and Silver Island.

Iv. Summary and Revelation

The logic and steps of traditional commodity logistics enterprises ' using the Internet to transform include:

The first step: Unified strategic thinking, organizational restructuring, from the traditional manufacturing and transportation to the overall transformation of industry services and solutions provider

The second step: Build the electric business platform (either built, or acquired), drive the traditional business to the electric business platform, to acquire or otherwise occupy the offline node-oriented enterprises

The third step: constructing financial service platform, such as acquiring or cooperating with commercial bank, constructing supply chain financial service system

The fourth step: constructs the mobile internet community based on the profession talented person, builds the profession ecology circle

The fifth step: the listed company should do well the market value management, and the capital market communication improvement strategy.

The above is the main content of this sharing, what problems can communicate with me, thank you!

Interactive content:

Q1: Carey: What are the characteristics of Ruimao Tong?

Hu Dao Far: Rimautong from the coal supply chain management to the coal comprehensive service upgrade, the characteristic lies in provides the supply chain financial service for the participant, uses the Internet platform to form the coal ecology circle.

Q2: Central Guizhou Old yellow: What is the role of finance in it?

Hu Road FAR: basically this is the case, to the electric trader trading platform to pull logistics upgrades, reduce transaction costs, provide financial services, restructuring industrial chain trading relations.

The old yellow in central Guizhou: Can you simply understand that everyone is trading on the financial platform to monitor changes and reduce risk in real time?

Hu Road: Logistics providers become the steel buyers, sellers and financial institutions of the bridge and letter platform. Provide real transaction information to reduce transaction risk. Because the real logistics control in the platform hand. The core is to control the whole process of logistics, on the basis of providing financial services and information services.

(Responsible editor: Lu Guang)