The investment smell of Jiangnan spring

Jason in the paper seriously wrote a "full" word, said: "One is complacent, the brain fever, ego expansion, think oneself omnipotent, one is not return to zero, not empty, think oneself thinking very molding." These two points are the most dangerous, is the enterprise's biggest challenge. In fact, Jiangnan Spring has enough reason to be complacent, Halo is always around him. March, the audience to 300 million dollars to acquire the Internet advertising company Yes, alarmed the industry. In June, Jason will also serve as a representative of Chinese entrepreneurs to the Ernst and Earth annual entrepreneur Award in Monte Carlo, Monaco. This award has been awarded to Dell Computer founder Michael Dell, Yahoo founder Jerry Yang, Oracle CEO Ellison and Starbucks president Schultz and other world-renowned entrepreneurs. Jason is confident that he can become a world-renowned entrepreneur, he believes that the focus is the world's benchmark, his international map is to make every country in Asia have a niche. At present, more than 10 countries in Asia have been authorized by the minority brands, but the basic is small countries. "I once wanted to invest directly in these countries and the board thought it was risky, but the Jiangnan spring plan was to be bought after they were successful," he said. Acquisition Novice: 1% hit rate "I was described as a merger freak, a day's work is mergers and acquisitions, as if girls buy things every day, the room full of fullness." In fact, this is not the case at all. I'm looking at 100 cases (case), just one. Jason smiled and said. Jiangnan spring speed quickly, Chinese always sandwiched with English words, expression is very strong, often in the paper to write something to help explain, and even excited to stand up to speak. If let Jason choose, he still like to say his group, his ubiquitous life circle media. He will remind you to go back and look at the information when the "talent" reporter repeatedly truncates his life circle. Compared to the attention of the audience ads, the public seems more concerned about the Jiangnan spring mergers and acquisitions. In a few short years, the audience has two times hundreds of millions of dollars of big acquisitions. In Jiangnan spring, mergers and acquisitions are so common, "is there any listed companies do not buy?" Listed companies use two legs to walk, one is mergers and acquisitions, one is rolling development. We don't have a lot of mergers, just 5, and Cisco has thousands. Indeed, globally, Cisco, Microsoft, IBM, Oracle and other world giants do have frequent acquisitions. It's just a 4-year-old child, compared with a veteran western firm with a lot of capital-working experience. Jason even admits: "5 years ago, I did not understand mergers and acquisitions, do not know capital." Now you know a little bit. However, the integration of the system so that the fear of uncertainty Jiangnan spring put heart. After more than 4 years of development, the audience has found a set of mergers and acquisitions principles: first, in line with the division of Life Circle of the media strategy; second, good return on capital. In judging these two points, Jason will also consider the long-term interests, "not just short-term money, to ensure long-term profitability." "The division has a research department, a total of more than 10 people, singled out in accordance with the above principles of alternative subjects." Every year, Jiangnan spring to see this department to send hundreds of reports, from which to filter outPart, and then submit it to the relevant departments to improve due diligence report, then screening, final report to the board. Members of the board of directors in Jiangnan Spring eyes are smart capital master: "They are very understanding of capital, very understand mergers and acquisitions." "Tan president in the investment company has a wealth of experience, independent director Chao was Sina CFO, the operation of several large mergers and acquisitions." Jason introduced: "The merger is not my head melon decision." There are early studies, data support, due diligence, and so many members of the Board to discuss the decision. "Due diligence mainly investigates business model, finance, law, etc." The finance and the law generally request the specialized company to assist the investigation. These perfect surveys guarantee that the audience will not be fooled, and that the acquired company will not be too far from the buyer's description. Founder culture is also the most important part of the survey. Jiangnan Spring said: "The risk of team integration should be considered in advance." "Love by intuition of the Jiangnan spring, the way to judge is:" As long as the other side show, I know amenable not taste. "Specifically, it is full of passion, a very strong sense of innovation, there are ideals, if just want to earn some money not." Jason very appreciate good hailong, he side of the drip while working ill, a year only take 4 days off. To the taste of the Jiangnan spring are called good friends. Empty zero: See 1000 customers a year Jiangnan spring has a "super salesman" nickname, he accepted the nickname frankly and feel very proud: "I see 1000 customers a year." "These 1000 customers, Jiangnan Spring and they are a pair of meet, on average three a day." See two at noon, see one at night, it is common for Jiang. The main source of revenue is the building and store LCD advertising, accounting for 70%. The buildings are advertised in 86 cities and 124 cities in the retail store. Those mergers and acquisitions accounted for only 30% of the business. In addition to thinking about strategic principles, Jiangnan Spring main work is to do marketing and sales. "The two or three-line city, many people just understand my entrepreneurial story, do not understand the audience." "Jiangnan Spring needs them to understand that the first-tier city has heard the power of the public ads, he is running with passion, to put the concept of the audience into these cities." Last year, Jiang saw customers mainly concentrated in the two or three-line city, held 33 roadshow, each road play, Jiangnan Spring all speeches, after the speech is to eat with customers, eating while they carry out "education." These new markets seem more difficult to nurture. Many customers stay in the factory, have not been to the office, do not know how the building ads. When they finally went to the office to see the new things LCD screen, and often have questions, how do they take the elevator did not pay attention to those ads? How to read the advertisement also can't remember the content? At this time, Jiangnan spring will explain: you go to the hour is not rush hour, at the peak, a group of people are waiting for the staircase, will be boring, will look at LCD screen ads. Can't remember all the ads are normal, we can not remember how many TV commercials. and other customers are interested in, Jiang began to introduce their own LCD advertising, framework advertising characteristics of the dissemination. Good eloquence Jiangnan spring likes to chat with these customers, when customers still think of TV commercials, newspapers wideSue, Jiangnan Spring will even take out their own advertising agency work 10 years of skill, tell customers how to do media combination, what is the characteristics of each media, how to advertise the best results. "I used to have a lot of research on TV, and I never said TV commercials were useless. Jason by virtue of this sincerity and enthusiasm, can always make a group of customer friends. Guest of this kind of media consultant, Jiangzi think completely competent: "I do advertising agency, is a handful of academic experts, anytime can speak a lot of things." Jiangnan Chun-bian said at a rapid pace in the paper on the fragments of memory, advertising environment, audience structure, ROI, and so on terminology, and gushing to explain. Both teaching and learning, Jiangnan Spring Harvest a lot, detailed understanding of the advertisers demand, thinking mode of change, focus on the problem of communication, and improve the work of the audience, improve the details. Life Circle KTV, outdoor led, golf and other communication points are Jason from listening to customer demand from the extraction. The strive, a super salesman who keeps returning to zero, works 16 hours a day. Asked if it was a workaholic, Jason replied: "Now the entrepreneur work and life are all together, work fascinates you, bring you happiness, honor and satisfaction." ”