The key to success is people, "Connect + find" and service

Absrtact: 2014, with the bat layout of the local life, almost forgotten the group buying industry suddenly warmed up, the former thousand-group war evolved into the United States network, the public comments and Baidu glutinous rice of the Kingdoms, group purchase became the internet giant competition for another battlefield. Baidu Plus

2014, with the bat layout of the local life, almost forgotten the group buying industry suddenly warmed up, the former thousand-group war evolved into the United States network, the public comments and Baidu glutinous rice, "The Kingdoms", group purchase became the internet giant competition in another battlefield. Baidu's accession is to make the evolution of glutinous rice, Baidu and Baidu Glutinous rice is forming a "serial horse", the formation of offensive and defensive chess, group buying industry pattern is changing.

The core of the cost of life O2O, the key to success or failure lies in people, "Connect + find" and services

When Bat joined, group buying was no longer a group purchase, and become a local life O2O big chess game in the core link, so the competition between the group will be upgraded to become the three big giants local life O2O PK, the competition situation will show a significant difference, success or failure will be subject to local life O2O success or failure.

The internet era of the core business model is "connection", such as QQ and micro-letter is "the connection between people", Baidu Search is "the connection between people and information", Taobao is "the connection between people and goods." The second core is "find", relying on the Internet technology, to achieve faster, more intelligent "find" information, commodities.

Local life O2O is the same, its essence is "the connection between people and services", to help "people find services." So there will be three battlefields in the O2O of local life: people (traffic), connect + find (including technology, the overall play), services (offline business resources), whether to pull more people, can more easily help people find services, can have more business resources, become a local life O2O can win the key.

Baidu glutinous Rice Fusion, playing a not only the war of group buying

Baidu wholly-owned acquisition of Glutinous rice, to achieve a more in-depth integration. Second, Baidu glutinous rice in the "Connection + find (including technology, the overall play)" The advantages of obvious, Baidu Glutinous Rice will be able to achieve Baidu in the technical aspects of the occasion. For example, Baidu glutinous rice through large data and other technical means in hundreds of millions of of users and a huge group of single and offline business services in the connection to achieve a one-to-one precision matching and personalized customization, referral services, to explore the business value contained therein.

More importantly, the future competition for group buying is the search technology. That is, a large group of single online, how to achieve the user search demand for fast and accurate matching, this is undoubtedly the search for the boss of Baidu's strengths. Glutinous Rice's search system and Baidu's search technology integration, so that users can bring more intelligent and optimal experience.

Again is the competition of service (merchant resources). After Baidu entered, glutinous rice will be able to integrate with Baidu's resources, so as to achieve nuclear fusion. Baidu's push resources are the most powerful bat, with more than 20,000 agents and more than 20,000 direct sales team, with more than 600 cities in the country's potential service resources to cover the ability, with the help of Baidu's push resources plus the strength of glutinous rice itself, At the same time, Baidu's strong financial strength will also make up for the weakness of glutinous rice before dare to spend money, this will be expected to achieve rapid expansion of business resources.

More frightening is, Baidu glutinous rice in and business docking, will no longer be the story of group buying, but rely on Baidu's Internet resources, including local life O2O the bigger story. Baidu Glutinous Rice will not only be able to provide business solutions, but to provide businesses, including traffic, CRM, technology, such as the overall solution, this is other group buying site can not be achieved.