The leader of the C2B model: online education

(Text/Huang)

Bainianshuren education, education is a country's long-term prosperity of the fundamental, in the Chinese education industry, many people are deeply touched, is a kind of cramming the education, the students are far from adapting to the society. There are many educational institutions in the country, the traditional education enterprises: new Oriental, excellent education Group, online education: Zhengda remote, chalk nets, multi-bass network; civil Service Education: Hua Map education, middle School Why do enterprises in the education industry more and more over time. Is the cause really the same as what we have seen in the school education? Children don't like school and so on? Perhaps not, every parent wants to let the child or oneself win in the starting point, for the future and investment.

In the past, we had to go to the place of education, but now with the development of the Internet, some educational institutions have done online education mode, or in response to consumer demand for online education. Recently, the new Oriental layoffs close, in doing the transformation efforts, exerting force to do online education, learning and thinking school occupy http://www.aliyun.com/zixun/aggregation/30044.html "> Half and so on." Education industry is a very interesting industry, it is not to provide their own courses, but consumers need courses they do, market demand is their research and development of new courses, the new direction of power and guidance, online education is the C2B model of electric business leader, for this author summarizes the characteristics of online education:

Online Demand Collection for modifications

Online education is that the product does not exist when there is no consumer customization, more an outline or a course name. And those who attend online education are often required to fill out an application form, the application form is a collection of user needs, online education through this way to clearly understand the needs of each participant in the course. And then, according to the needs of the curriculum changes and production, because each course seems to be a list, like the activities of the custom TV set by Haier, give some specific list of TV sets, but the size, specifications, increase those functions and so on are relying on network users to vote, the results can be imagined. And online education is the same, why a lot of online education courses to participate in many people can find out what he wants is the reason. Online education customization is the process of customization, not the beginning of customization, is a kind of pre-sale mode customization.

Online Course Pre-sale mode

Many people know that the 2012-year double 11 period of Alibaba Taobao and cat pre-sale product activities to achieve great success, C2B mode officially into the eyes of many people, for many people, C2B is a model of pre-sale, but C2B is not only pre-sale, but also including personalized customization, why? Because they are based on the needs of consumers to produce. And online education is done through the form of pre-sale, the introduction of each course, do not know whether consumers will pay, but through the pre-sale can be very good to see some data, whether it is online education or offline education courses are pre-sale mode, people may understand the course of the general, but can not guarantee the content of the course, This is the change in the education industry, ready to adjust.

Online One-on-one service

Online education In addition to demand collection, pre-sale and another thing, is one-on-one education. Online education We all know tutoring or one-on-one service, in fact, this is the prototype of the C2B, according to the needs of different consumers to carry out education, like clothing customization, is a unique model, and the online education of this model has been copied to the online, online education has a one-to-one service, this service is more in the presence of foreign language learning , a real person to teach one-on-one service, so many students can learn through the network like the knowledge.

Online education unconsciously become the leader of the C2B model, perhaps in the education industry is not clear, but recall that the education model and services will be surprised to find, in fact, is a typical C2B model of the industry: pre-sale courses, one-on-one services, user needs analysis.

The future of online education will gradually compete with the offline education for the market, the advantage of online education is unmatched, first of all, the price is absolutely on the line of education to the cheap; the second line of education is not like the offline education of all the resources under the Enterprise online, And online education students can enjoy the training of the school resources, whether the network or brand, the three-line education costs are very low, you can develop their own platform, but also with the help of YY, multi-bass nets, chalk nets to do.

Online education is the C2B model of the leader is the author accidentally found that other people with the author have the same point of view or thinking is not clear, the author is just what I think the thought of sharing with people. Data is no longer an analysis in the big Data age, and the value of the analysis is far greater than the value of not sharing the data, which makes the data value-added, and so does the idea.