The link between Big Data and Academy Awards

Since the world entered the great http://www.aliyun.com/zixun/aggregation/14345.html "> Data processing era, large data on the film industry in the media have a very wide range of influence,

Covers the audience's preferences, type of choice, marketing positioning, impact assessment and many other aspects. Hollywood blockbuster films cost hundreds of billions of dollars, and marketing costs are rising. and "Precision investment" and "precision marketing" is the basis of large data, including the main annual and various times of the box office and visitors. The box office contains local box office and Overseas box office, the box office of different types of films, the box office of different graded films, the box office of different kinds of film (2D, 3D, IMAX) and the box office of viewers at different ages. All the big Hollywood companies have the people and hardware to deal with the data, from the huge amount of information about the box-office receipts and the popularity of their own films, to determine the direction of production. Investors also make decisions based on the project's films on similar subjects, the type of past box-office, the number of people and the rate of return, and the performance of the film companies involved.

The Academy Award is no exception. The key factor influencing the Academy Award is the interest of popular culture, political orientation and public entertainment. Hollywood studios know the interest and inclination of the public through the movie market Vane-the box office, which determines the subject, type and art form of the film. After the launch of the film, in addition to the box office test also through the Academy Award for the "Expert system" examination, and the award will have a great impact on the box office. It is estimated that only 1 of the best film nominations can give the film from the nomination to the final award in the period of 11 million dollars in the box office, the actor after the award can increase the pay of 3.004 billion U.S. dollars, and finally stimulate the producers. The Academy Awards push the evolution of American films. These interests and tendencies as large data are specific and vague, including professional film review, media review and online film review and scoring, to be analyzed and integrated. The 86th annual Academy Awards, selected for the 2013 U.S. film box office and viewers, respectively, 7% and 5% of the decline, Hollywood will be based on these data to readjust the production strategy and the "bid" film type.

In addition to the Oscars before the award of the major Film Critics, guild Awards, Golden Globes, such as "Big Data." The New York Film critics and Los Angeles Film Critics Awards are the two most authoritative awards in the United States. The Golden Globes, the Director Guild Awards, the Screen Actors Guild Awards and the Producers Guild Awards, which are rated by more than 90 foreign journalists resident in Hollywood, have a higher degree of coincidence with Oscar winners. They can therefore be "cloud computing" and inferred.

A research and development department at Microsoft has tried to predict the 85th Annual Academy Awards with Big data. They set up a seemingly simple data aggregation model, and then to find the data related to the finalists, but also to do the survey, the final use of "cloud computing", to the finalists have set a winning probability, there is a first probability, the second probability of the points. The first probability is ultimately the winner. As a result, Ang Lee's award was not guessed right because he was placed in the second probability. The fact is that Ang Lee won the best director for the second time.

In the Big Data Age Academy Awards can also be a bellwether for the U.S. presidential election. Before Barack Obama's re-election last year, CNN compared the nearly 50 years of Democratic and Republican presidents with the Oscars and the Golden Globes, drawing an unwritten conclusion: once the best picture of the two prizes matches, the Republican presidential candidate wins, whereas the Democratic presidential candidate wins. The best films of the 2012 awards were "the Artist" and "Atonement," and CNN deduced that Obama would win. This is the political Oscar award as an alternative "data" and the successful prediction of one example.