The major brands of water and electricity manufacturers, cosmetics electric business growth quickly lead the Chinese network market

2013 China's total e-commerce transactions are expected to reach 10 trillion yuan, of which the network retail will be more than 1.8 trillion yuan, China will surpass the United States as the world's largest network retail country. Online shopping increases by 600 billion a year, the electricity quotient is very formidable, is everybody approves, by the electric business model transformation Retail link, not only can reduce the cost, but also can increase the profit substantially, the Internet in essence to all walks of life's impact is the business model and the profit pattern, as well as the industry between upstream and downstream correlation pattern impact and subversion

Major brand Test hydro-electric manufacturers

Cosmetics online under the traditional market maturity is very early, the process of branding is relatively perfect. International brands firmly occupy the mainstream market, a large number of local brands from the market cut into, successful breakthrough. After the advent of E-commerce, many more subdivided brands have risen, Taobao mall just on the line, the local brand of affordable herbal medicine has become a pioneer in the cosmetics industry test Hydro. Fortunately affordable herbal online on the market a shot, became the industry's first role model, then Leia, Bai Grass set, hundred finches and other international and domestic brands have been online. These brands are the current Taobao platform on top of the deal ranked brand. Arden, Lange, Clinique, Avene and other international front-line brands have net in recent years. and achieved a rapid increase in transactions.

Cosmetics Electric Trader grows fast, leading China's network market

Vertical electric business in the field of the outbreak has first, and the ranking of cosmetics is very high, because its gross margin is very tall, and with standardization, short supply chain, the audience young, heavy brand, repeat the purchase rate of high suitable for network sales characteristics. Cosmetics dealers than clothing and footwear is relatively slow, but increasingly prosperous, China's cosmetics online shopping growth in space than the line is also huge: 2010 Cosmetics net purchase growth rate of 79%, 2011 66.6%, is expected in the next few years, cosmetics online shopping will maintain rapid growth, 2015 net purchase transaction scale will exceed 120 billion yuan. The growth trend of cosmetics electric trader is leading the Chinese online shopping market, and it is said that cosmetics has already become the third industry of sales share in China online market.

In addition to the growth of the market, in the development of dough, many cosmetics dealers have been listed as the goal, as the representative of the village of the mall is no exception, said Liu Li, the village of the mall, "only the second half of 2013, has exceeded the annual sales budget of three times times, at the same time on the network of the original 100% trial Fully ensure the applicability of the product and product quality, completely eliminate the product and customer mismatch occurred. We also have a bigger goal, set up own brand, open the physical store, the final listing, and we will continue to grow at the same time, looking for more breakthroughs to keep pace with the industry, steady, and ultimately achieve our goals. ”

At all levels of government to promote the development of electricity dealers, the market of the electric dealer gradually obtains the standard, the electric business giant and the traditional financial enterprise all are in the layout Internet finance, seeks to expand the enterprise financing channel; In the advent of the mobile internet era, the traditional internet companies in the major PC era have intensified their mobile strategy to grab the mobile end market, E-commerce industry's contribution to economic development can be seen, policy support, product improvement, the gradual improvement of all aspects together to promote the prosperity of e-commerce industry.

Targeted Cosmetic Market

Electronics is only means, business is the essence of commerce, traditional business supply chain obviously can not adapt to add electronic means of business, electronic era to give customers more choice of face at the same time also exacerbated the user's pursuit of personalization, this is also e-commerce in the upstream supply chain to consider the problem.

A fast and flexible supply system has become a demand, also exacerbated a number of electrical dealers to inhibit the transformation from the brand to the channel, and the first breakthrough, is the cosmetics electric business, for most of the electric dealers want to change, cosmetics is really a good breakthrough, demand growth rate is a good explanation, and more and more " Participants "also let the competition begin to become fiercer," no matter how the market changes, no matter how competitors grow, we always adhere to do what we agree, in the cosmetics electric business This avenue, we are walking in the forefront, although we have formed a good scale and have a customer affirmation , we still do not take lightly, is very necessary to be in danger, we have to do, not only ahead of competitors, but also to keep up with the pace of the times, to keep up with the whole makeup of the electric trader's rhythm, to become a real leader. ”

This is an era of e-commerce development to a certain stage, a beginning to return to the consumer-centric retail era. China's cosmetics market is far from saturated, although over the past few years have guaranteed double-digit high growth, but the future will usher in a real outbreak, when China's cosmetics market scale from 200 billion to 1 trillion, is the time to usher in a complete shuffle of the big changes.