The millet note fills a gap

If Apple launches a 2299--3299 product, do you think it will be high-end?

I don't think so. As of now, its mobile phone product price range has never been below 3000 yuan.

If you have two phones at the same time, will you be like this: a cheap apple, a millet note? I guess you won't. You are likely to be a iphone6 plus, a homemade machine, which of course may include millet. It's not easy to be seen in some kind of temperament. The most favorite thing to wear.

But when it comes to prices, the millet note really fills a gap, especially in the Chinese market. But it must be packaged into high-end, I feel neither fish nor fowl.

There are at least a few cows who make chips and mobile phones, so tell me, if I do the product, in the hardware experience can go to Apple's percent, my price is half of it, then I earned.

This speech is in fact very not promising, it virtually to the Apple carried sedan, belittle the Chinese market and consumers. When you continue to compare others to the 100-point benchmark, you have a dwarf.

Millet note positioning is really not high-end, it is a cost-effective. I want to put a new label for myself in the domestic camp.

It should be able to grab the gap between the domestic machine and the apple, but not very much. Even Huawei's M7 center of gravity is temporarily overseas, and I'm afraid there is a heavy purpose, but also to make way for the Glory 6plus.

I understand that the Millet note has triple intent:

1, improve the product line, to fill the price range;

2, to make up for the weak 4 effect of the embarrassment, to enhance the red meter note to bring the quality weakening. 4 of the product itself is good, but shipments generally, red meter note originally robbed many low-end customer base, but experience and Word-of-mouth is poor, in the millet products, the most complaints. The millet note is a big screen machine. Screen big, if other hardware configuration can't keep up, system optimization is bad, that experience but double bad;

2, for Millet 2015 ecological layout bedding. Millet is the layout of intelligent home and so on, the entrance of the control terminal needs considerable quality, the screen must have requirements. If you use red rice for the entrance control, there must be a problem with the experience.

But there are other embarrassments. Millet note out, millet itself between the brand began to fight. Millet series, red rice, red rice note, millet note. Millet 4 High Proportion millet note low with high 200 yuan, the market has overlapping.

But Lei can't be so stupid. This has the strategy of the shipping structure of millet. 2014, millet shipments of more than 61 million. Look at the average unit price, the second half of the chain fell nearly 100 yuan. This is the result of the release of Millet 4, still present this trend, the note on the hardware terminal, millet overall gross margin is down, behind can reflect the shipping structure.

A, red Rice still accounted for the main force, Millet 4 after the effect is not big. Millet for each set of price range, the most shipments are the price of the lower end. M 4 of the 2499 shipments are few.

B, millet more than 61 million mobile phone shipments, there are some not mobile phone products, but boxes or other, collectively referred to as "mobile phone", there is a trick. This also shows that the second half, millet clearly focused on the size of the shipment, should be set to complete the beginning of the 60 million target sprint, at the expense of Maori. A few months ago, Millet released The Courier information, has revealed a lower average unit price basic information.

I am not optimistic about the millet note shipments, in the millet ecosystem really play a role before, especially in getting out of the simple application of distribution profit, it's so-called high-end road more like brand remodeling.

High-end this is not a screen amplification, the price heap can be done. You can get the market space between the apple and the homebred machine, it is far from defeating the Apple, even Samsung. At present, Millet is still a cost-effective advantage, far from the so-called brand premium.

Some people say that millet are doing TV, routing, flat, purifier, which is the power of the brand. This is a bit of a drag, you need some money, you can do. Making a product is not equal to making a brand. Lei will not focus blindly on what the purifier is, it is only a small part of the whole ecology.

Millet can beat Apple in the hardware field. Open the market again, it still has you can not control the industry chain link. And many of the core components are not mastered in the hands of millet, foundry industry more and more concentrated. But it is not impossible to rely on an ecology to defeat Samsung and Apple. In many business, I am relatively optimistic about the intangible parts of millet. The future of Millet mobile phone will certainly be the core products, but its open ecological future will not rely on mobile phones, but Miui and its extension of the world. The current application distribution, as a model is fast to the end, but content services will never stop. Moreover, many people understand that the so-called "service" is very narrow. I understand that the future of millet lies in the strength of the landing, is now called indiscriminate O2O. In the future, mobile phone applications, content and even free, but once with the huge real life integration, as the entrance of millet, only has the real power. And now, it is just a hair of the young man, unable to keep up the youth.